Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Umbel Data for Business Accounts

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Umbel Data for Business Accounts are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

On pricing, Umbel Data for Business Accounts offers a free tier (free_to_install) while Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the larger user base (394 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Umbel Data for Business Accounts's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Umbel Data for Business Accounts cheaper?

Umbel Data for Business Accounts is the cheaper option — it offers a free plan (free_to_install). Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Umbel Data for Business Accounts?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) (4.9★, 394 reviews) and Umbel Data for Business Accounts (5.0★, 1 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Umbel Data for Business Accounts?

Umbel Data for Business Accounts holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Umbel Data for Business Accounts?

Both apps are one-click installs from the Salesforce AppExchange. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the deeper published review base (394 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.