Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Mailparser - Email to lead workflow (and more)?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) holds the higher average rating (4.9★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) typically suits early-stage and growth-mode teams based on its published review base (394 reviews). Mailparser - Email to lead workflow (and more) typically suits early-stage and growth-mode teams based on its published review base (9 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Groove Sales vs Mailparser - Email to — Salesforce

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Mailparser -

Side-by-side comparison · 24 data points

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

4.9·394reviews

✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence

salesforcepaid

Change

1. Listing metadata

Field-level data

	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Mailparser -
Tagline	“✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence”245 chars	“Say goodbye to manual data entry. With Mailparser it is easy to setup a Salesforce Email to Lead workflow which will automatically extract relevant data from incoming emails and create a new record in Salesforce. There are a ton of other use cases too.”252 chars
Description	1018 / 2000 chars51% used	1180 / 2000 chars59% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	Groove	mailparser.io

At a glance

8 metrics · auto-computed

Feature comparison between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Mailparser - Email to lead workflow (and more)
Metric	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Mailparser - Email to lead workflow (and more)
Rating	★ 4.9 ★	4.8 ★
Total reviews	★ 394	9
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	3	3
Languages	16 supported	1 supported
Listed since	May 2013	Nov 2016

AppRanks verdict

Generated from live data on this page

The call

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) edges out Mailparser - Email to lead workflow (and more) on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, Mailparser - Email to lead workflow (and more) offers a free tier (free) while Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the larger user base (394 reviews vs 9), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mailparser - Email to lead workflow (and more)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365); mid-market and enterprise admins with specific feature requirements should evaluate both — Mailparser - Email to lead workflow (and more)'s 9-review base may include the workflow context that matches your specific use case better than Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) audit • Mailparser - Email to lead workflow (and more) audit

Listed	May 8, 2013	November 3, 2016

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Mailparser -
calendar sync	#8	#9
sync email	#11	#9
email calendar	#12	#11
workflow	#37	#9
lead	#73	#43

6. App details

Long-form description · keyword frequency

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle. Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. ✓ Increase Rep Productivity Give reps 20% of their time back to spend on higher-value activities that drive results. ✓ Boost Salesforce Adoption Drive 90%+ adoption with a flexible sales engagement platform that your team will love and use. ✓ Know What’s Driving Your Business Understand what’s driving your revenue with 100% visibility into sales activities. Learn more: http://groove.co/

Top keywords

groove5×3.16%
sales4×2.53%
driving3×1.90%
activities2×1.27%
adoption2×1.27%
customer2×1.27%
drive2×1.27%
enables2×1.27%
engagement2×1.27%
engagement platform2×1.27%
leaders2×1.27%
platform2×1.27%

Mailparser -

Do you receive leads by email on a regular basis? For example from third party lead generation services, an e-commerce platform or your website contact form? If so, how do you manage all this incoming email data? Do you find yourself doing tedious manual data entry which takes too much time and still error prone? Stop your manual and tedious work now and use Mailparser to automate your workflow and create a simple email to lead workflow. With Mailparser it is easy to setup a Salesforce Email to Lead workflow which will automatically extract relevant data from incoming emails and create a new record in your CRM seconds after the email was sent. Mailparser is an easy to use and email parsing software which lets you extract any kind of data fields from incoming emails. You can parse data from the email body, subject, even email attachments. Once setup, you'll take advantage of a fully automated automated business process which will ensure data quality and will save you hours of manual data entry. Your leads will also be in your CRM and ready to be utilized in real-time. Create your free accuont and see why thousands of clients pay for our service every month.

Top keywords

email8×3.92%
data7×3.43%
incoming3×1.47%
lead3×1.47%
mailparser3×1.47%
manual3×1.47%
workflow3×1.47%
automated2×0.98%

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Mailparser -

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

1. Listing metadata

Mailparser -

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Mailparser - Email to lead workflow (and more) cheaper?

Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Mailparser - Email to lead workflow (and more)?

Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Mailparser - Email to lead workflow (and more)?

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Mailparser - Email to lead workflow (and more)?

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