Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Conga X-Author for Excel | Microsoft Office & Excel Connector?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the higher average rating (4.9★ from 394 reviews) compared to Conga X-Author for Excel | Microsoft Office & Excel Connector (4.7★ from 45 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Conga X-Author for Excel | Microsoft Office & Excel Connector?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has more onboarding documentation maturity (394 reviews vs 45), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) typically suits early-stage and growth-mode stores based on its review-base composition (394 reviews). Conga X-Author for Excel | Microsoft Office & Excel Connector aligns more with early-stage and growth-mode stores (45 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Conga X-Author for Excel | Microsoft Office & Excel Connector?

Migration support varies by app and category. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Conga X-Author for Excel | Microsoft Office & Excel Connector both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Conga X-Author for Excel | Microsoft Office & Excel Connector" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Groove Sales vs Conga X-Author for — Salesforce

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Conga X-Author for Excel | Microsoft Office & Excel Connector

Side-by-side comparison · 24 data points

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

4.9·394reviews

✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence

Shopifypaid

Change

1. Listing metadata

Field-level data

	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Conga X-Author for Excel \| Microsoft Office & Excel Connector
Tagline	“✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence”245 chars	“X-Author for Excel by Conga is a Salesforce Excel Connector which can update opportunities, assign leads, create quotes, upload data & more. Users have the power of Microsoft Office inside Salesforce. Admins drive toward 100% Salesforce adoption.”246 chars
Description	1018 / 2000 chars51% used	1178 / 2000 chars59% used
Screenshots	—	—
Languages	nlenfifrde+11 more	enja
Platforms	Shopify	Shopify
Developer	Groove	Conga

At a glance

9 metrics · auto-computed

Feature comparison between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Conga X-Author for Excel | Microsoft Office & Excel Connector
Metric	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Conga X-Author for Excel \| Microsoft Office & Excel Connector
Rating	★ 4.9 ★	4.7 ★
Total reviews	★ 394	45
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	3	3
Languages	16 supported	2 supported
Listed since	May 2013	Jun 2014

AppRanks verdict

Generated from live data on this page

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) edges out Conga X-Author for Excel | Microsoft Office & Excel Connector on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) at paid, Conga X-Author for Excel | Microsoft Office & Excel Connector at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the larger user base (394 reviews vs 45), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Conga X-Author for Excel | Microsoft Office & Excel Connector's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365); mid-market and enterprise merchants with specific feature requirements should evaluate both — Conga X-Author for Excel | Microsoft Office & Excel Connector's 45-review base may include the workflow context that matches your specific use case better than Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) audit • Conga X-Author for Excel | Microsoft Office & Excel Connector audit

Listed	May 8, 2013	June 25, 2014

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Conga X-Author for Excel \| Microsoft Office & Excel Connector
Inquiry Form	#120	#68

9. App details

Long-form description · keyword frequency

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle. Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. ✓ Increase Rep Productivity Give reps 20% of their time back to spend on higher-value activities that drive results. ✓ Boost Salesforce Adoption Drive 90%+ adoption with a flexible sales engagement platform that your team will love and use. ✓ Know What’s Driving Your Business Understand what’s driving your revenue with 100% visibility into sales activities. Learn more: http://groove.co/

Top keywords

groove5×3.16%
sales4×2.53%
driving3×1.90%
activities2×1.27%
adoption2×1.27%
customer2×1.27%
drive2×1.27%
enables2×1.27%
engagement2×1.27%
engagement platform2×1.27%
leaders2×1.27%
platform2×1.27%

Conga X-Author for Excel | Microsoft Office & Excel Connector

Anything you can do in Salesforce you can now do faster & easier in Excel. • Create & update Salesforce records from Excel • Use Salesforce picklists in Excel • Adhere to all Salesforce rules, permissions & workflows • Use Excel analytics with live Salesforce data • Build logic & calculations in Excel & easily use results in Salesforce X-Author is the only solution that completely integrates Excel & Salesforce. Build your own Applications in minutes with point-and-click convenience – no coding necessary. Transform standalone Excel workbooks into enterprise applications, or create templates from scratch. • Enterprise: Control any number of Salesforce objects & processes in one workbook • Data Administration: Migrate and maintain data in record time • Presto: Run Excel formulas and macros in Salesforce • Excel Analytics: Deliver fully configured Excel reports & run analytics with ease X-Author Out-of-the-Box Applications are available for everyday needs, including: • Account Management • Opportunity Management • Campaign Management • Quoting in Excel Available to use with PCs, Mac computers, iPads and Google Sheets. This product was formerly Apttus X-Author.

Top keywords

excel11×7.01%
salesforce9×5.73%
analytics3×1.91%
applications3×1.91%
data3×1.91%
management3×1.91%
x-author3×1.91%
available2×1.27%

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Conga X-Author for Excel | Microsoft Office & Excel Connector

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

1. Listing metadata

Conga X-Author for Excel | Microsoft Office & Excel Connector

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Conga X-Author for Excel | Microsoft Office & Excel Connector cheaper?

Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Conga X-Author for Excel | Microsoft Office & Excel Connector?

Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Conga X-Author for Excel | Microsoft Office & Excel Connector?

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Conga X-Author for Excel | Microsoft Office & Excel Connector?

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More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

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