Is Campaign Tracker for Google Ads and Marketing Attribution or Blackthorn Events | Your events. Your data. All in Salesforce. cheaper?

Both Campaign Tracker for Google Ads and Marketing Attribution and Blackthorn Events | Your events. Your data. All in Salesforce. offer paid plans only. Campaign Tracker for Google Ads and Marketing Attribution starts at paid; Blackthorn Events | Your events. Your data. All in Salesforce. starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Campaign Tracker for Google Ads and Marketing Attribution or Blackthorn Events | Your events. Your data. All in Salesforce.?

Campaign Tracker for Google Ads and Marketing Attribution (5.0★, 38 reviews) and Blackthorn Events | Your events. Your data. All in Salesforce. (5.0★, 268 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Which is faster to set up, Campaign Tracker for Google Ads and Marketing Attribution or Blackthorn Events | Your events. Your data. All in Salesforce.?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Blackthorn Events | Your events. Your data. All in Salesforce. has more onboarding documentation maturity (268 reviews vs 38), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Campaign Tracker for Google Ads and Marketing Attribution typically suits early-stage and growth-mode stores based on its review-base composition (38 reviews). Blackthorn Events | Your events. Your data. All in Salesforce. aligns more with early-stage and growth-mode stores (268 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Campaign Tracker for vs Blackthorn Events | — Salesforce

Campaign Tracker for Google Ads and Marketing Attribution vs Blackthorn Events | Your events. Your data. All in Salesforce.

Side-by-side comparison · 24 data points

Campaign Tracker for Google Ads and Marketing Attribution

5.0·38reviews

* Know which ads produce your best leads * White Glove implementation included, get started fast * Prove marketing ROI, shift budget to ads driving revenue * Works with any online advertising via UTM tags * See the web pages leads visited on your website

Shopify

1. Listing metadata

Field-level data

	Campaign Tracker for Google Ads and Marketing Attribution	Blackthorn Events \| Your events. Your data. All in Salesforce.
Tagline	“* Know which ads produce your best leads * White Glove implementation included, get started fast * Prove marketing ROI, shift budget to ads driving revenue * Works with any online advertising via UTM tags * See the web pages leads visited on your website”254 chars	“Blackthorn Events \| Your events. Your data. All in Salesforce. Blackthorn turns any organization’s Salesforce® CRM into event planning software powered by their connected data.”177 chars
Description	1154 / 2000 chars58% used	1132 / 2000 chars57% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	CloudAmp LLC	Blackthorn.io, Inc.
Listed	October 27, 2012

At a glance

9 metrics · auto-computed

Feature comparison between Campaign Tracker for Google Ads and Marketing Attribution and Blackthorn Events | Your events. Your data. All in Salesforce.
Metric	Campaign Tracker for Google Ads and Marketing Attribution	Blackthorn Events \| Your events. Your data. All in Salesforce.
Rating	5.0 ★	★ 5.0 ★
Total reviews	38	★ 268
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	★ 2 tiers	1 tier
Listed features	9	9
Languages	1 supported	1 supported
Listed since	Oct 2012	Dec 2016

AppRanks verdict

Generated from live data on this page

Campaign Tracker for Google Ads and Marketing Attribution and Blackthorn Events | Your events. Your data. All in Salesforce. are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Campaign Tracker for Google Ads and Marketing Attribution at paid, Blackthorn Events | Your events. Your data. All in Salesforce. at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Blackthorn Events | Your events. Your data. All in Salesforce. has the larger user base (268 reviews vs 38), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Campaign Tracker for Google Ads and Marketing Attribution's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Campaign Tracker for Google Ads and Marketing Attribution audit • Blackthorn Events | Your events. Your data. All in Salesforce. audit

Last updated	—	—

3. Features

As listed by each developer

Campaign Tracker for Google Ads and Marketing Attribution

✅ Understand Ad performance No more wondering which ads are working. Get the data you need to drive more revenue with marketing. Generate more pipeline and closed won deals with campaign and keyword data right in your Leads, Contacts, and Opportunities.
✅ Prove ROI, Eliminate Waste Capture the source, campaign and keyword details from Google Ads in your Salesforce leads. Focus on marketing that drives revenue, so you reallocate budget from ads that don't. Cut keywords that produce leads but no sales.
✅ View Purchase Intent and Buyer Journey Your sales team can see prospect behavior on your website before they submitted a form. View the landing page and path they took, and take actions based on their keyword search, product or service interest.
✅ Google Analytics UTM campaign parameters Know which campaigns produced Salesforce leads, with utm info for both first and last visits to your web site in Salesforce. utm_campaign utm_source utm_medium utm_content utm_term utm_id Gclid Msclkid Fbclid
✅ Tracks Any Online Ads or Links Google Ads Bing / Microsoft Ads Yahoo Ads Facebook / Instagram / Threads Linkedin Ads Display or Banner Advertising Email Marketing Affiliate / Partner / Blog links Doubleclick Adroll Every link to your site you can tag!
✅ Automate Campaign Assignment Automatically assign new Leads to Salesforce Campaigns Leads get assigned to up to 2 campaigns based on First touch and Last touch utm_campaign values Auto-create new campaigns (optional) Easy config - 1 Campaign field
✅ Connect Salesforce and Google Connect offline conversions from Salesforce back to Google Ads. Easy setup with the stored Gclid (Google Ad click ID). Automatically give Google data to optimize ad spend based on your closed won Opportunities and more.
❌ Marketing Cloud Not Required Expands the Salesforce Customer 360 by providing campaign data right in Sales Cloud or Service Cloud, giving you a more complete view of your customer. Also works with Marketing Cloud or marketing automation systems.
✅ Easy for Salesforce Admins Other solutions not exclusively focused on Salesforce Help with Best Practices Included 100% Salesforce Native Only 1 Custom Object Custom fields on Lead, Contact, & Opportunity 1 click page layout update Prebuilt dashboards

Blackthorn Events | Your events. Your data. All in Salesforce.

Blackthorn Events is for event managers and Salesforce admins. Get real-time event data with richer data than off-platform Event registration apps, no integrations to fuss with, & the ability to use Flow & Experience Cloud.
HIGHER ED ✔ Admissions & Recruitment ✔ Campus Life ✔ Alumni & Advancement NONPROFIT ✔ Donor Events ✔ Chapter & Local Events HEALTHCARE ✔ Patient Education & Community Events ✔ CME Courses ✔ Clinic Events
GOVERNMENT ✔ Community Events ✔ Town Hall & Citizen Engagement CORPORATE ✔ Field Marketing
Easy configurations without any code or integrations ✔ Event landing pages ✔ Event groups ✔ Recurring Events ✔ Hybrid, In-Person & Virtual ✔ Matching Contacts & Leads ✔ Virtual Events Integration
PAYMENTS ✔ Web-based invoice for Pay Later ✔ PayLink to email or text (w/BT Messaging) to registrants ✔ Virtual Terminal within Salesforce ✔ Split Payments Spring '25 ✔ Apple Pay and Google Pay using Stripe Checkout

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Campaign Tracker for Google Ads and Marketing Attribution	Blackthorn Events \| Your events. Your data. All in Salesforce.
lead capture	#25	#110
lead	#67	#90
form	#87	#113

9. App details

Long-form description · keyword frequency

Campaign Tracker for Google Ads and Marketing Attribution

Know where your best leads come from. Capture Google Ad keywords, campaign information from any online ad or link with UTM values, and see it in every lead and contact. Easy as 1,2,3... 1. Install the App 2. Add a small script to the bottom of your web site pages 3. Add a field to your Salesforce lead web forms Premier support via email or phone always included, even during 30 day trial. Campaign Tracker is a good replacement for Salesforce for Google Adwords (SFGA). Tracks Any Online Advertising ✅ Google Ads ✅ Bing Ads / Microsoft AdCenter ✅ Retargeting Ad networks ✅ Facebook Ads ✅ Instagram Ads ✅ Linkedin Ads ✅ Email Marketing ...any link to your site where you can tag the URL 3 prebuilt Dashboards & 30+ Reports Categorize all your Salesforce leads as one of 4 lead source types: ✅ Online Ad Campaigns ✅ Organic Search ✅ Referral Sites ✅ Direct traffic See Your Advertising ROI Track individual leads through conversion and close Understand where your best leads come from Tie advertising all the way to closed won Opportunities Eliminate ads or keywords that don't drive revenue Get both first and last touch campaign information

Top keywords

ads6×3.19%
ad4×2.13%
leads4×2.13%
advertising3×1.60%
campaign3×1.60%
google3×1.60%
lead3×1.60%
salesforce3×1.60%
302×1.06%
add2×1.06%
campaign information2×1.06%
come2×1.06%

Blackthorn Events | Your events. Your data. All in Salesforce.

Blackthorn turns any organization’s Salesforce® CRM into event planning software powered by their connected data. EVENT REGISTRATION & EVENT MANAGEMENT ✔Matching & Duplication Logic ✔Experience Cloud ✔Manage Sponsors, Speakers, and Sessions ✔Customize w/ CSS ✔Member vs Non-Member pricing ✔Calendar View ✔Multi-Attendee & Group Registration ✔Auto-Generated Landing Pages w/ Custom URLs ✔Ticket Management MOBILE ✔Check-In App w/ QR Codes and Badge Printing ✔Built for iOS & Android App ✔Attendee Mobile App coming December '24 KEY FEATURES ✔Build registration pages within Salesforce ✔Conferences & Trade Shows ✔Custom Questions & Surveys ✔Waitlists ✔Language Translation ✔Budget & Expenses ✔Tables & Seats ✔Out-of-the-Box Reports & Dashboards ✔Data Cloud and AgentForce Compatible EMAIL INVITES ✔Email Template Builder ✔Works w/ Marketing Cloud ✔Mass Email Campaigns ADD-ONS ✔SMS Text Messaging w/ Blackthorn Messaging PAYMENTS ✔Stripe, Authorize.net, Touchnet (Transact, CASHNet / Transact Campus) ✔Pay Later, Credit Card, ACH, Invoices, Multi-Currency ✔120+ Gateways ✔WCAG, ADA, VPAT ✔GDPR ✔HIPAA ✔PCI SAQ D, SOC 2 Type 2

Top keywords

cloud3×2.04%
email3×2.04%
event3×2.04%
registration3×2.04%
blackthorn2×1.36%
custom2×1.36%
data2×1.36%
management2×1.36%
messaging

Campaign Tracker for Google Ads and Marketing Attribution vs Blackthorn Events | Your events. Your data. All in Salesforce.

Campaign Tracker for Google Ads and Marketing Attribution

1. Listing metadata

Blackthorn Events | Your events. Your data. All in Salesforce.

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Campaign Tracker for Google Ads and Marketing Attribution · 2 changes

Blackthorn Events | Your events. Your data. All in Salesforce. · 3 changes

9. App details

Frequently asked

Is Campaign Tracker for Google Ads and Marketing Attribution or Blackthorn Events | Your events. Your data. All in Salesforce. cheaper?

Which has better reviews, Campaign Tracker for Google Ads and Marketing Attribution or Blackthorn Events | Your events. Your data. All in Salesforce.?

Should I choose Campaign Tracker for Google Ads and Marketing Attribution or Blackthorn Events | Your events. Your data. All in Salesforce.?

Which is faster to set up, Campaign Tracker for Google Ads and Marketing Attribution or Blackthorn Events | Your events. Your data. All in Salesforce.?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Campaign Tracker for Google Ads and Marketing Attribution and Blackthorn Events | Your events. Your data. All in Salesforce.?