Which works better for small vs large Salesforce AppExchange admins?

Campaign Tracker for Google Ads and Online Campaigns typically suits early-stage and growth-mode teams based on its published review base (38 reviews). PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing typically suits early-stage and growth-mode teams based on its published review base (35 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Campaign Tracker for vs PowerRouter: Lead — Salesforce

Campaign Tracker for Google Ads and Online Campaigns vs PowerRouter

Side-by-side comparison · 24 data points

Campaign Tracker for Google Ads and Online Campaigns

5.0·38reviews

* Know which ads produce your best leads * White Glove implementation included, get started fast * Prove marketing ROI, shift budget to ads driving revenue * Works with any online advertising via UTM tags * See the web pages leads visited on your website

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1. Listing metadata

Field-level data

	Campaign Tracker for Google Ads and Online Campaigns	PowerRouter
Tagline	“* Know which ads produce your best leads * White Glove implementation included, get started fast * Prove marketing ROI, shift budget to ads driving revenue * Works with any online advertising via UTM tags * See the web pages leads visited on your website”254 chars	“PowerRouter is an easy-to-use lead routing & case assignment tool for Salesforce to ensure your leads, contacts, cases, accounts, & opportunities are routed to the right teams in real-time with no-code routing workflows. Routing made simple & efficient. ”254 chars
Description	1154 / 2000 chars58% used	1187 / 2000 chars59% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	CloudAmp LLC	Ziguar Inc
Listed	October 27, 2012

At a glance

8 metrics · auto-computed

Feature comparison between Campaign Tracker for Google Ads and Online Campaigns and PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing
Metric	Campaign Tracker for Google Ads and Online Campaigns	PowerRouter: Lead Assignment \| Round Robin \| Lead Routing \| Case Routing
Rating	5.0 ★	★ 5.0 ★
Total reviews	★ 38	35
Free plan	—	—
Pricing	paid	paid
Pricing tiers	2 tiers	★ 3 tiers
Listed features	★ 9	4
Languages	1 supported	1 supported
Listed since	Oct 2012	Jun 2017

Last updated	—	—

3. Features

As listed by each developer

Campaign Tracker for Google Ads and Online Campaigns

✅ Understand Ad performance No more wondering which ads are working. Get the data you need to drive more revenue with marketing. Generate more pipeline and closed won deals with campaign and keyword data right in your Leads, Contacts, and Opportunities.
✅ Prove ROI, Eliminate Waste Capture the source, campaign and keyword details from Google Ads in your Salesforce leads. Focus on marketing that drives revenue, so you reallocate budget from ads that don't. Cut keywords that produce leads but no sales.
✅ View Purchase Intent and Buyer Journey Your sales team can see prospect behavior on your website before they submitted a form. View the landing page and path they took, and take actions based on their keyword search, product or service interest.
✅ Google Analytics UTM campaign parameters Know which campaigns produced Salesforce leads, with utm info for both first and last visits to your web site in Salesforce. utm_campaign utm_source utm_medium utm_content utm_term utm_id Gclid Msclkid Fbclid
✅ Tracks Any Online Ads or Links Google Ads Bing / Microsoft Ads Yahoo Ads Facebook / Instagram / Threads Linkedin Ads Display or Banner Advertising Email Marketing Affiliate / Partner / Blog links Doubleclick Adroll Every link to your site you can tag!
✅ Automate Campaign Assignment Automatically assign new Leads to Salesforce Campaigns Leads get assigned to up to 2 campaigns based on First touch and Last touch utm_campaign values Auto-create new campaigns (optional) Easy config - 1 Campaign field
✅ Connect Salesforce and Google Connect offline conversions from Salesforce back to Google Ads. Easy setup with the stored Gclid (Google Ad click ID). Automatically give Google data to optimize ad spend based on your closed won Opportunities and more.
❌ Marketing Cloud Not Required Expands the Salesforce Customer 360 by providing campaign data right in Sales Cloud or Service Cloud, giving you a more complete view of your customer. Also works with Marketing Cloud or marketing automation systems.
✅ Easy for Salesforce Admins Other solutions not exclusively focused on Salesforce Help with Best Practices Included 100% Salesforce Native Only 1 Custom Object Custom fields on Lead, Contact, & Opportunity 1 click page layout update Prebuilt dashboards

PowerRouter

SMART LEAD ROUTING: Assign leads in real-time using round robin, weighted round robin, smart load balancer algorithms. Assign leads based on geography, revenue size, or custom criteria. Routing based on SDR's workload capacity & availability
PROMPT BUYER ENGAGEMENT: Avoid routing leads to unavailable & inactive SDRs. Set up re-routing rules to immediately assign uncontact leads to next best SDRs. Expand pipeline by re-routing old & cold leads in your Saleforce CRM. Prioritizing routing order
REAL-TIME MANAGEMENT: Receive real-time alerts about new assignments. Smart trackers & dashboards to adjust routing rules to maximize SDR performance. Real-time alerts about assignment failures. Smart auditing & troubleshooting of routing workflows.
DYNAMIC ROUTING: Remind SDRs about their SLAs & enforce prompt time-to-action. Segment, prioritize, & route leads & opportunities based on your custom criteria. 100% accurate lead-to-account matching & deduplication before routing to avoid routing errors

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Campaign Tracker for Google Ads and Online Campaigns	PowerRouter
campaign tracker	#1	Not ranked
routing	Not ranked	#1
lead routing	Not ranked	#2
an easy-to-use 100	Not ranked	#3
campaign type	#8	Not ranked

6. App details

Long-form description · keyword frequency

Campaign Tracker for Google Ads and Online Campaigns

Know where your best leads come from. Capture Google Ad keywords, campaign information from any online ad or link with UTM values, and see it in every lead and contact. Easy as 1,2,3... 1. Install the App 2. Add a small script to the bottom of your web site pages 3. Add a field to your Salesforce lead web forms Premier support via email or phone always included, even during 30 day trial. Campaign Tracker is a good replacement for Salesforce for Google Adwords (SFGA). Tracks Any Online Advertising ✅ Google Ads ✅ Bing Ads / Microsoft AdCenter ✅ Retargeting Ad networks ✅ Facebook Ads ✅ Instagram Ads ✅ Linkedin Ads ✅ Email Marketing ...any link to your site where you can tag the URL 3 prebuilt Dashboards & 30+ Reports Categorize all your Salesforce leads as one of 4 lead source types: ✅ Online Ad Campaigns ✅ Organic Search ✅ Referral Sites ✅ Direct traffic See Your Advertising ROI Track individual leads through conversion and close Understand where your best leads come from Tie advertising all the way to closed won Opportunities Eliminate ads or keywords that don't drive revenue Get both first and last touch campaign information

Top keywords

ads6×3.19%
ad4×2.13%
leads4×2.13%
advertising3×1.60%
campaign3×1.60%
google3×1.60%
lead3×1.60%
salesforce3×1.60%
302×1.06%
add2×1.06%
campaign information2×1.06%
come2×1.06%

PowerRouter

PowerRouter helps you with all aspects of lead routing & opportunity assignment ✅Advanced lead routing algorithms like active load balancing ✅Routing leads & other Salesforce objects based on SDR's workload capacity. ✅Easy-to-implement and easy-to-optimize lead routing workflows with drag-and-drop functionality. ✅Lead & opportunity routing based on SDRs' skills, experience, & expertise. ✅Rerouting of old & uncontacted leads based on smart SLA rules. ✅Pause assignments to unavailable and inactive SDRs ✅Real-time notifications about routing failures. ✅Smart auditing & troubleshooting of routing workflows ✅Fuzzy matching algorithm for lead-to-account matching with 100% accuracy. ✅Real-time duplicate checks and account matching, all within one workflow. ✅Avoid routing duplicate leads or same leads to multiple reps with data deduplication. ✅Prioritize your routing criteria to optimize for high sales performance ✅Segment, prioritize, and route inbound leads in real-time with hyper-accuracy. ✅Auto rerouting of failed assignments. ✅Weighted round robin and load balanced routing to ensure fair assignments PowerRouter: Lead routing made simple, reliable, and efficient

Top keywords

routing11×7.28%
lead5×3.31%
leads5×3.31%
lead routing4×2.65%
assignments3×1.99%
matching3×1.99%
real-time3×1.99%
duplicate2×1.32%

Frequently asked

Common questions about this comparison

Is Campaign Tracker for Google Ads and Online Campaigns or PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing cheaper?

Both Campaign Tracker for Google Ads and Online Campaigns and PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing offer paid plans only. Campaign Tracker for Google Ads and Online Campaigns starts at paid; PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Campaign Tracker for Google Ads and Online Campaigns or PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing?

Campaign Tracker for Google Ads and Online Campaigns (5.0★, 38 reviews) and PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing (5.0★, 35 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Campaign Tracker for Google Ads and Online Campaigns or PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing?

PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing holds the higher average rating (5.0★ vs 5.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Campaign Tracker for Google Ads and Online Campaigns or PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing?

Both apps are one-click installs from the Salesforce AppExchange. Campaign Tracker for Google Ads and Online Campaigns has the deeper published review base (38 vs 35), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Campaign Tracker for Google Ads and Online Campaigns vs PowerRouter

Campaign Tracker for Google Ads and Online Campaigns

1. Listing metadata

PowerRouter

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is Campaign Tracker for Google Ads and Online Campaigns or PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing cheaper?

Which has better reviews, Campaign Tracker for Google Ads and Online Campaigns or PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing?

Should I choose Campaign Tracker for Google Ads and Online Campaigns or PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing?

Which is faster to set up, Campaign Tracker for Google Ads and Online Campaigns or PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing?

See full keyword rankings, install trends, and weekly alerts

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