Is Campaign Tracker for Google Ads and Online Campaigns or LeanData Matching & Routing cheaper?

Both Campaign Tracker for Google Ads and Online Campaigns and LeanData Matching & Routing offer paid plans only. Campaign Tracker for Google Ads and Online Campaigns starts at paid; LeanData Matching & Routing starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose Campaign Tracker for Google Ads and Online Campaigns or LeanData Matching & Routing?

Campaign Tracker for Google Ads and Online Campaigns holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

Campaign Tracker for Google Ads and Online Campaigns typically suits early-stage and growth-mode teams based on its published review base (38 reviews). LeanData Matching & Routing typically suits early-stage and growth-mode teams based on its published review base (283 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Campaign Tracker for vs LeanData Matching & — Salesforce

LeanData Matching & Routing vs Campaign Tracker for Google Ads and Online Campaigns

Side-by-side comparison · 24 data points

LeanData Matching & Routing

4.9·283reviews

LeanData is the leading AI GTM Orchestration platform, sitting at the intersection of AI agents, human sellers, and the systems they share—matching and routing leads, contacts, and accounts to the right rep at the right time.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Campaign Tracker for Google Ads and Online Campaigns	LeanData Matching & Routing
Tagline	“* Know which ads produce your best leads * White Glove implementation included, get started fast * Prove marketing ROI, shift budget to ads driving revenue * Works with any online advertising via UTM tags * See the web pages leads visited on your website”254 chars	“LeanData is the leading AI GTM Orchestration platform, sitting at the intersection of AI agents, human sellers, and the systems they share—matching and routing leads, contacts, and accounts to the right rep at the right time. ”226 chars
Description	1154 / 2000 chars58% used	1136 / 2000 chars57% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Salesforce	Salesforce
Developer	CloudAmp LLC	LeanData Inc.

At a glance

8 metrics · auto-computed

Feature comparison between Campaign Tracker for Google Ads and Online Campaigns and LeanData Matching & Routing
Metric	Campaign Tracker for Google Ads and Online Campaigns	LeanData Matching & Routing
Rating	★ 5.0 ★	4.9 ★
Total reviews	38	★ 283
Free plan	—	—
Pricing	paid	paid
Pricing tiers	2 tiers	—
Listed features	9	9
Languages	1 supported	16 supported
Listed since	Oct 2012	Oct 2013

Listed	October 27, 2012	October 21, 2013

Last updated	—	—

3. Features

As listed by each developer

Campaign Tracker for Google Ads and Online Campaigns

✅ Understand Ad performance No more wondering which ads are working. Get the data you need to drive more revenue with marketing. Generate more pipeline and closed won deals with campaign and keyword data right in your Leads, Contacts, and Opportunities.
✅ Prove ROI, Eliminate Waste Capture the source, campaign and keyword details from Google Ads in your Salesforce leads. Focus on marketing that drives revenue, so you reallocate budget from ads that don't. Cut keywords that produce leads but no sales.
✅ View Purchase Intent and Buyer Journey Your sales team can see prospect behavior on your website before they submitted a form. View the landing page and path they took, and take actions based on their keyword search, product or service interest.
✅ Google Analytics UTM campaign parameters Know which campaigns produced Salesforce leads, with utm info for both first and last visits to your web site in Salesforce. utm_campaign utm_source utm_medium utm_content utm_term utm_id Gclid Msclkid Fbclid
✅ Tracks Any Online Ads or Links Google Ads Bing / Microsoft Ads Yahoo Ads Facebook / Instagram / Threads Linkedin Ads Display or Banner Advertising Email Marketing Affiliate / Partner / Blog links Doubleclick Adroll Every link to your site you can tag!
✅ Automate Campaign Assignment Automatically assign new Leads to Salesforce Campaigns Leads get assigned to up to 2 campaigns based on First touch and Last touch utm_campaign values Auto-create new campaigns (optional) Easy config - 1 Campaign field
✅ Connect Salesforce and Google Connect offline conversions from Salesforce back to Google Ads. Easy setup with the stored Gclid (Google Ad click ID). Automatically give Google data to optimize ad spend based on your closed won Opportunities and more.
❌ Marketing Cloud Not Required Expands the Salesforce Customer 360 by providing campaign data right in Sales Cloud or Service Cloud, giving you a more complete view of your customer. Also works with Marketing Cloud or marketing automation systems.
✅ Easy for Salesforce Admins Other solutions not exclusively focused on Salesforce Help with Best Practices Included 100% Salesforce Native Only 1 Custom Object Custom fields on Lead, Contact, & Opportunity 1 click page layout update Prebuilt dashboards

LeanData Matching & Routing

ORCHESTRATE EVERY GO-TO-MARKET PROCESS, WITHOUT CODE Design and automate complex routing and assignment workflows in minutes using LeanData FlowBuilder. Easily handle any GTM motion: inbound, outbound, account-based, and more with no-code automation.
CONNECT DATA AND SIGNALS ACROSS YOUR TECH STACK Unify data from Salesforce and connected systems into one trusted view. Our AI-powered matching engine maps leads, contacts, accounts, and opportunities with 95% accuracy, keeping your CRM data clean.
OPERATE WITH CONFIDENCE AND VISIBILITY Gain full audit trails, routing insights, and SLA tracking to keep your processes running smoothly. Quickly troubleshoot, validate changes, and report on performance, all from within Salesforce.
AI-POWERED INSIGHTS AND JOURNEY VISIBILITY LeanData doesn’t just automate. It gives visibility into how your GTM processes perform. Use Journey Tracker and AI-powered insights to see the full buyer journey, identify bottlenecks, and continuously improve.
ENTERPRISE-GRADE CONTROL AND GOVERNANCE Operate with precision across business units, geographies, and complex orgs. Built-in validation, auditing, and business-unit separation ensure clean data and secure operations at scale.

Keyword	Campaign Tracker for Google Ads and Online Campaigns	LeanData Matching & Routing
lead capture	#25	#56
lead	#92	#65

7. App details

Long-form description · keyword frequency

Campaign Tracker for Google Ads and Online Campaigns

Know where your best leads come from. Capture Google Ad keywords, campaign information from any online ad or link with UTM values, and see it in every lead and contact. Easy as 1,2,3... 1. Install the App 2. Add a small script to the bottom of your web site pages 3. Add a field to your Salesforce lead web forms Premier support via email or phone always included, even during 30 day trial. Campaign Tracker is a good replacement for Salesforce for Google Adwords (SFGA). Tracks Any Online Advertising ✅ Google Ads ✅ Bing Ads / Microsoft AdCenter ✅ Retargeting Ad networks ✅ Facebook Ads ✅ Instagram Ads ✅ Linkedin Ads ✅ Email Marketing ...any link to your site where you can tag the URL 3 prebuilt Dashboards & 30+ Reports Categorize all your Salesforce leads as one of 4 lead source types: ✅ Online Ad Campaigns ✅ Organic Search ✅ Referral Sites ✅ Direct traffic See Your Advertising ROI Track individual leads through conversion and close Understand where your best leads come from Tie advertising all the way to closed won Opportunities Eliminate ads or keywords that don't drive revenue Get both first and last touch campaign information

Top keywords

ads6×3.19%
ad4×2.13%
leads4×2.13%
advertising3×1.60%
campaign3×1.60%
google3×1.60%
lead3×1.60%
salesforce3×1.60%
302×1.06%
add2×1.06%
campaign information2×1.06%
come2×1.06%

LeanData Matching & Routing

LeanData’s Intelligent Go-to-Market Orchestration platform helps companies make smarter decisions and drive better GTM outcomes by making sure their data, tools, agents, and people work together seamlessly. As the connective tissue of the GTM tech stack, LeanData allows companies to: Speed-to-Lead: ✔ Route right leads to the right reps instantly ✔ Build complex routing rules without code ✔ Route based on campaigns, territory, or accounts Lead Matching: ✔ Automatically match leads to correct accounts ✔ Update leads with account context ✔ Prevent duplicates with fuzzy matching technology Lead Management: ✔ Track routing with audit logs and visual insights ✔ Automate SLA tracking and reporting ✔ Customize alerts for sales productivity AI-Powered Orchestration: ✓ Explain any routing decision in plain language with AI assistant ✓ Extract intent and sentiment from free-text fields with AI Inference Node ✓ Route every AI SDR-qualified meeting to the right rep Integration: ✔ Works with Outreach, Salesloft, Slack, Salesforce and many other tools ✔ 100% Salesforce native Learn more: https://www.leandata.com/demo-request/

Top keywords

ai3×1.94%
leads3×1.94%
leandata3×1.94%
route3×1.94%
routing3×1.94%
accounts2×1.29%
companies2×1.29%
gtm2×1.29%
lead

LeanData Matching & Routing vs Campaign Tracker for Google Ads and Online Campaigns

LeanData Matching & Routing

1. Listing metadata

Campaign Tracker for Google Ads and Online Campaigns

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Campaign Tracker for Google Ads and Online Campaigns · 0 changes

LeanData Matching & Routing · 4 changes

7. App details

Frequently asked

Is Campaign Tracker for Google Ads and Online Campaigns or LeanData Matching & Routing cheaper?

Which has better reviews, Campaign Tracker for Google Ads and Online Campaigns or LeanData Matching & Routing?

Should I choose Campaign Tracker for Google Ads and Online Campaigns or LeanData Matching & Routing?

Which is faster to set up, Campaign Tracker for Google Ads and Online Campaigns or LeanData Matching & Routing?

Which works better for small vs large Salesforce AppExchange admins?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Can I migrate data between Campaign Tracker for Google Ads and Online Campaigns and LeanData Matching & Routing?