Is Campaign Tracker for Google Ads and Marketing Attribution or Adobe Marketo Measure (fka Bizible) cheaper?

Adobe Marketo Measure (fka Bizible) is the cheaper option — it offers a free plan (free). Campaign Tracker for Google Ads and Marketing Attribution starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Campaign Tracker for Google Ads and Marketing Attribution or Adobe Marketo Measure (fka Bizible) ?

It depends on what you're optimizing for. Campaign Tracker for Google Ads and Marketing Attribution fits better if you prioritize broader integrations; Adobe Marketo Measure (fka Bizible) is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which works better for small vs large Salesforce AppExchange stores?

Campaign Tracker for Google Ads and Marketing Attribution typically suits early-stage and growth-mode stores based on its review-base composition (38 reviews). Adobe Marketo Measure (fka Bizible) aligns more with early-stage and growth-mode stores (158 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Campaign Tracker for vs Adobe Marketo Measure — Salesforce

Adobe Marketo Measure (fka Bizible) vs Campaign Tracker for Google Ads and Marketing Attribution

Side-by-side comparison · 24 data points

Adobe Marketo Measure (fka Bizible)

5.0·158reviews

Adobe Marketo Measure (formerly known as Bizible) is the world's most popular and complete B2B marketing attribution solution. It automates measurement so marketers can make insight-driven decisions that maximize pipeline, revenue, and ROMI.

Shopifyfree

Change

1. Listing metadata

Field-level data

	Campaign Tracker for Google Ads and Marketing Attribution	Adobe Marketo Measure (fka Bizible)
Tagline	“* Know which ads produce your best leads * White Glove implementation included, get started fast * Prove marketing ROI, shift budget to ads driving revenue * Works with any online advertising via UTM tags * See the web pages leads visited on your website”254 chars	“Adobe Marketo Measure (formerly known as Bizible) is the world's most popular and complete B2B marketing attribution solution. It automates measurement so marketers can make insight-driven decisions that maximize pipeline, revenue, and ROMI. ”242 chars
Description	1154 / 2000 chars58% used	1200 / 2000 chars60% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Shopify	Shopify
Developer	CloudAmp LLC	Adobe Marketo Measure

At a glance

9 metrics · auto-computed

Feature comparison between Campaign Tracker for Google Ads and Marketing Attribution and Adobe Marketo Measure (fka Bizible)
Metric	Campaign Tracker for Google Ads and Marketing Attribution	Adobe Marketo Measure (fka Bizible)
Rating	5.0 ★	★ 5.0 ★
Total reviews	38	★ 158
Free plan	—	★ Yes
Pricing	paid	free
Built for Shopify	—	—
Pricing tiers	2 tiers	—
Listed features	★ 9	3
Languages	1 supported	16 supported
Listed since	Oct 2012	Apr 2013

Listed	October 27, 2012	April 3, 2013

Last updated	—	—

3. Features

As listed by each developer

Campaign Tracker for Google Ads and Marketing Attribution

✅ Understand Ad performance No more wondering which ads are working. Get the data you need to drive more revenue with marketing. Generate more pipeline and closed won deals with campaign and keyword data right in your Leads, Contacts, and Opportunities.
✅ Prove ROI, Eliminate Waste Capture the source, campaign and keyword details from Google Ads in your Salesforce leads. Focus on marketing that drives revenue, so you reallocate budget from ads that don't. Cut keywords that produce leads but no sales.
✅ View Purchase Intent and Buyer Journey Your sales team can see prospect behavior on your website before they submitted a form. View the landing page and path they took, and take actions based on their keyword search, product or service interest.
✅ Google Analytics UTM campaign parameters Know which campaigns produced Salesforce leads, with utm info for both first and last visits to your web site in Salesforce. utm_campaign utm_source utm_medium utm_content utm_term utm_id Gclid Msclkid Fbclid
✅ Tracks Any Online Ads or Links Google Ads Bing / Microsoft Ads Yahoo Ads Facebook / Instagram / Threads Linkedin Ads Display or Banner Advertising Email Marketing Affiliate / Partner / Blog links Doubleclick Adroll Every link to your site you can tag!
✅ Automate Campaign Assignment Automatically assign new Leads to Salesforce Campaigns Leads get assigned to up to 2 campaigns based on First touch and Last touch utm_campaign values Auto-create new campaigns (optional) Easy config - 1 Campaign field
✅ Connect Salesforce and Google Connect offline conversions from Salesforce back to Google Ads. Easy setup with the stored Gclid (Google Ad click ID). Automatically give Google data to optimize ad spend based on your closed won Opportunities and more.
❌ Marketing Cloud Not Required Expands the Salesforce Customer 360 by providing campaign data right in Sales Cloud or Service Cloud, giving you a more complete view of your customer. Also works with Marketing Cloud or marketing automation systems.
✅ Easy for Salesforce Admins Other solutions not exclusively focused on Salesforce Help with Best Practices Included 100% Salesforce Native Only 1 Custom Object Custom fields on Lead, Contact, & Opportunity 1 click page layout update Prebuilt dashboards

Adobe Marketo Measure (fka Bizible)

Automates the capture of every trackable online and offline touchpoint for every buyer, opportunity, and account.
Provides powerful, easy-to-use AI and rules-based attribution modeling that reveals pipeline, revenue and ROMI impact.
Gives you the freedom to use built-in dashboards or a range of reporting and analytics tools to help turn insights into action.

Keyword	Campaign Tracker for Google Ads and Marketing Attribution	Adobe Marketo Measure (fka Bizible)
lead capture	#25	#62

9. App details

Long-form description · keyword frequency

Campaign Tracker for Google Ads and Marketing Attribution

Know where your best leads come from. Capture Google Ad keywords, campaign information from any online ad or link with UTM values, and see it in every lead and contact. Easy as 1,2,3... 1. Install the App 2. Add a small script to the bottom of your web site pages 3. Add a field to your Salesforce lead web forms Premier support via email or phone always included, even during 30 day trial. Campaign Tracker is a good replacement for Salesforce for Google Adwords (SFGA). Tracks Any Online Advertising ✅ Google Ads ✅ Bing Ads / Microsoft AdCenter ✅ Retargeting Ad networks ✅ Facebook Ads ✅ Instagram Ads ✅ Linkedin Ads ✅ Email Marketing ...any link to your site where you can tag the URL 3 prebuilt Dashboards & 30+ Reports Categorize all your Salesforce leads as one of 4 lead source types: ✅ Online Ad Campaigns ✅ Organic Search ✅ Referral Sites ✅ Direct traffic See Your Advertising ROI Track individual leads through conversion and close Understand where your best leads come from Tie advertising all the way to closed won Opportunities Eliminate ads or keywords that don't drive revenue Get both first and last touch campaign information

Top keywords

ads6×3.19%
ad4×2.13%
leads4×2.13%
advertising3×1.60%
campaign3×1.60%
google3×1.60%
lead3×1.60%
salesforce3×1.60%
302×1.06%
add2×1.06%
campaign information2×1.06%
come2×1.06%

Adobe Marketo Measure (fka Bizible)

▶ OMNI-CHANNEL, EVERY-TOUCH TRACKING Marketo Measure eliminates cumbersome campaign-based attribution processes by automating the capture of every trackable buyer touchpoint from both online and offline marketing channels and even, if you choose, sales activities. ▶ POWERFUL ATTRIBUTION MODELING Marketo Measure leverages AI and rule-based methodologies for custom and pre-defined models. Tailored to answer a wide range of questions, they reflect your unique campaign, channel, and funnel taxonomy. Our modeling extends beyond campaigns to encompass channels and content, and transcends revenue to deliver insights on progression, pipeline creation, and marketing return on investment. ▶ FLEXIBLE REPORTING Marketo Measure facilitates converting insights into actions with diverse reporting options. It houses role-specific dashboards and task-centric displays. If using Salesforce or Microsoft Dynamics CRM, Marketo Measure integrates custom objects for in-system reporting, backed with pre-set CRM report templates. Moreover, Marketo Measure Data Warehouse enables exploration of input and output data with any BI tool, accompanied by pre-configured BI report templates for PowerBI and Tableau.

Top keywords

marketo5×3.18%
marketo measure5×3.18%
measure5×3.18%
reporting3×1.91%
attribution2×1.27%
bi2×1.27%
channels2×1.27%
crm2×1.27%

Adobe Marketo Measure (fka Bizible) vs Campaign Tracker for Google Ads and Marketing Attribution

Adobe Marketo Measure (fka Bizible)

1. Listing metadata

Campaign Tracker for Google Ads and Marketing Attribution

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Campaign Tracker for Google Ads and Marketing Attribution · 2 changes

Adobe Marketo Measure (fka Bizible) · 2 changes

9. App details

Frequently asked

Is Campaign Tracker for Google Ads and Marketing Attribution or Adobe Marketo Measure (fka Bizible) cheaper?

Which has better reviews, Campaign Tracker for Google Ads and Marketing Attribution or Adobe Marketo Measure (fka Bizible) ?

Should I choose Campaign Tracker for Google Ads and Marketing Attribution or Adobe Marketo Measure (fka Bizible) ?

Which is faster to set up, Campaign Tracker for Google Ads and Marketing Attribution or Adobe Marketo Measure (fka Bizible) ?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Campaign Tracker for Google Ads and Marketing Attribution and Adobe Marketo Measure (fka Bizible) ?