Side-by-side comparison · 24 data points
Discover why Campaign Monitor is the #1 Salesforce app. With this integration, you’ll no longer need your tech team to manually pull a list or gather data for you before you can create the hyper-targeted emails your subscribers expect.
| Campaign Monitor for Salesforce | | Emma for Salesforce | | |
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Quickly add your Salesforce records to Emma. See your sends, opens and click right from within Salesforce. Automatically manages subscriber opt-outs.
| Metric | Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) | Emma for Salesforce | Email Marketing & Mass Email for Agencies |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.8 ★ |
| Total reviews | ★ 94 | 4 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2012 | Jan 2020 |
Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) and Emma for Salesforce | Email Marketing & Mass Email for Agencies are evenly matched on rating (4.8★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) at paid, Emma for Salesforce | Email Marketing & Mass Email for Agencies at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) audit • Emma for Salesforce | Email Marketing & Mass Email for Agencies audit
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| Keyword | Campaign Monitor for Salesforce | | Emma for Salesforce | |
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| mass email | #5 | #4 |
| mass emails | #4 | #10 |
| email marketing | #10 | #12 |
Both Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) and Emma for Salesforce | Email Marketing & Mass Email for Agencies offer paid plans only. Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) starts at paid; Emma for Salesforce | Email Marketing & Mass Email for Agencies starts at paid. Compare the per-tier features in the Pricing section above before committing.
Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) (4.8★, 94 reviews) and Emma for Salesforce | Email Marketing & Mass Email for Agencies (4.8★, 4 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) holds the higher average rating (4.8★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) has the deeper published review base (94 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) typically suits early-stage and growth-mode teams based on its published review base (94 reviews). Emma for Salesforce | Email Marketing & Mass Email for Agencies typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) and Emma for Salesforce | Email Marketing & Mass Email for Agencies both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Emma for Salesforce | Email Marketing & Mass Email for Agencies" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.