Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). Fluid Gifts typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Response Management vs Fluid Gifts — Salesforce

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Fluid Gifts

Side-by-side comparison · 24 data points

Response Management from Full Circle Insights for Tracking Lead Lifecycles

5.0·82reviews

FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.

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Change

1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Fluid Gifts
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“Fluid Gifts empowers your team to effortlessly select, send, and track thoughtfully curated gifts directly from Salesforce, simplifying your gifting strategy while enhancing relationships. ”189 chars
Description	1186 / 2000 chars59% used	511 / 2000 chars26% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	Fluid Gifts
Listed	March 31, 2012

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Fluid Gifts
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Fluid Gifts
Rating	5.0 ★	5.0 ★
Total reviews	★ 82	7
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	9	9
Languages	1 supported	1 supported
Listed since	Mar 2012	Jul 2023

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

Fluid Gifts

Seamless Salesforce Integration: Unlock the power of gifting within Salesforce. Our platform enables you to manage your entire gifting process without leaving Salesforce, ensuring a smooth workflow from gift selection to delivery tracking.
Curated Gifts for Every Occasion: Choose from an extensive collection of gifts curated from boutique vendors and custom promotional product suppliers. Each gift is organized by theme and price, allowing for personalized gifting that resonates.
Comprehensive Budget Management: Efficiently manage your corporate gifting budget with Fluid Gifts. Set a budget at the company level and track spending on our holistic platform, ensuring your gifting efforts align with your financial goals.
Real-Time Tracking: Stay updated with the status of every gift, from dispatch to delivery, directly within Salesforce.
Impactful Analytics: Measure the ROI of your gifting campaigns with detailed analytics, helping you make data-driven decisions.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Fluid Gifts
customer marketing	#1	Not ranked
marketing attribution	#1	Not ranked
b2b marketing	#2	Not ranked
enables	Not ranked	#8
within	Not ranked	#8

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

Fluid Gifts

Fluid Gifts redefines the corporate gifting process within Salesforce, offering an innovative solution that seamlessly integrates with your existing CRM workflow. This platform enables your team to effortlessly select, send, and track thoughtfully curated gifts, ensuring every gesture of appreciation aligns perfectly with your business objectives and relationship-building strategies. Capitalize on the power of Fluid Gifts to elevate your corporate gifting strategy within Salesforce, making every gesture.

Top keywords

gifts3×4.48%
corporate2×2.99%
corporate gifting2×2.99%
fluid2×2.99%
fluid gifts2×2.99%
gesture2×2.99%
gifting2×2.99%
salesforce2×2.99%
within2×2.99%
within salesforce2×2.99%

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Fluid Gifts

Response Management from Full Circle Insights for Tracking Lead Lifecycles

1. Listing metadata

Fluid Gifts

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

Fluid Gifts · 0 changes

7. App details

Frequently asked

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