Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). Way2Sell Toolkit typically suits early-stage and growth-mode teams based on its published review base (3 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Response Management vs Way2Sell Toolkit — Salesforce

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Way2Sell Toolkit

Side-by-side comparison · 24 data points

Response Management from Full Circle Insights for Tracking Lead Lifecycles

5.0·82reviews

FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Way2Sell Toolkit
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“The Way2Sell Tool is a plug-and-play sales methodology tool that focuses on creating a unique customer experience. The integrated AI Sales Coach offers on-the-spot coaching and feedback directly.”195 chars
Description	1186 / 2000 chars59% used	748 / 2000 chars37% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	sales-genetics GmbH & Co. KG
Listed	March 31, 2012

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Way2Sell Toolkit
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Way2Sell Toolkit
Rating	5.0 ★	5.0 ★
Total reviews	★ 82	3
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	6
Languages	1 supported	1 supported
Listed since	Mar 2012	May 2021

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

Way2Sell Toolkit

Way2Sell Toolkit is a plug-and-play sales methodology, tailored for sales organizations that seek agility and relevance in addressing the diverse needs of different sales segments.
End-to-End Sales Methodology: The plug & play toolset supports the entire sales cycle from initiating new business, managing opportunities and developing account plans and can be tailored to various segments (e.g. Inside Sales, SME, Large Enterprise,...).
Embedded Value Proposition Knowledgebase: Sales representatives can harness the knowledge base developed by product marketing to customise their sales pitches.
Integrated Pit-Stop Manager: Regular reviews of opportunity or account plans are made effortless with the Pit-Stop Manager, ensuring that sales/account strategies are not just deployed but continually refined for optimal performance.
Salesforce Reports & Dashboards: Fully integrated into Salesforce.com, managers can monitor progress, identify trends, and make data-driven decisions to steer their teams towards success.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Way2Sell Toolkit
customer marketing	#1	Not ranked
marketing attribution	#1	Not ranked
b2b marketing	#2	Not ranked
sales methodology	Not ranked	#3
segments	Not ranked	#6

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

Way2Sell Toolkit

Are you tired of your sales methodology being an administrative form-filling exercise that offers no value to your team? Are you looking for a toolkit that creates new performance standards to grow your business? The Way2Sell Methodology is designed with your customer's buying journey in mind, allowing you to tailor it to the way your customers are buying. It supports the creation of memorable value-added moments that differentiate you from the competition. On top of this, the toolkit is built to facilitate digital selling, making all learning assets available for just-in-time learning whenever and wherever your team need it. ***NEW FEATURE: The integrated AI Sales Coach provides tailored coaching to advance your deal or account.***

Top keywords

buying2×1.74%
learning2×1.74%
methodology2×1.74%
sales2×1.74%
team2×1.74%
toolkit2×1.74%

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Way2Sell Toolkit

Response Management from Full Circle Insights for Tracking Lead Lifecycles

1. Listing metadata

Way2Sell Toolkit

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

Way2Sell Toolkit · 0 changes

7. App details

Frequently asked

Is Response Management from Full Circle Insights for Tracking Lead Lifecycles or Way2Sell Toolkit cheaper?

Which has better reviews, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Way2Sell Toolkit?

Should I choose Response Management from Full Circle Insights for Tracking Lead Lifecycles or Way2Sell Toolkit?

Which is faster to set up, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Way2Sell Toolkit?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Way2Sell Toolkit?