Should I choose Response Management from Full Circle Insights for Tracking Lead Lifecycles or DESelect Segment for Salesforce Marketing Cloud?

AppRanks cannot separate these two on rating — both sit at 5.0★. Response Management from Full Circle Insights for Tracking Lead Lifecycles does carry the larger published review base (82 vs 41). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). DESelect Segment for Salesforce Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (41 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Response Management vs DESelect Segment for — Salesforce

DESelect Segment for Salesforce Marketing Cloud vs Response Management from Full Circle Insights for Tracking Lead Lifecycles

Side-by-side comparison · 24 data points

DESelect Segment for Salesforce Marketing Cloud

5.0·41reviews

DESelect Segment is an intuitive drag-and-drop solution for Salesforce Marketing Cloud, enabling marketers to easily segment their audience and streamline their process in SFMC without the need to write SQL. Download and install for free!

salesforcefreemium

Change

1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	DESelect Segment for Salesforce Marketing Cloud
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“DESelect Segment is an intuitive drag-and-drop solution for Salesforce Marketing Cloud, enabling marketers to easily segment their audience and streamline their process in SFMC without the need to write SQL. Download and install for free!”238 chars
Description	1186 / 2000 chars59% used	707 / 2000 chars35% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	DESelect
Listed

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and DESelect Segment for Salesforce Marketing Cloud
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	DESelect Segment for Salesforce Marketing Cloud
Rating	5.0 ★	5.0 ★
Total reviews	★ 82	41
Free plan	—	★ Yes
Pricing	paid	freemium
Pricing tiers	1 tier	★ 3 tiers
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Mar 2012	Mar 2020

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

DESelect Segment for Salesforce Marketing Cloud

Intuitive interface allowing seamless segmentation without the need to learn SQL. Now non-technical marketers are finally enabled to deliver advanced targeting and segmentation, with ease!
Fully integrated inside Marketing Cloud, allowing you to leverage all your SFMC data, like data extensions and data views. Even as you add new data to Marketing Cloud, it becomes automatically available in DESelect. That's right: no hidden maintenance!
Forget long implementation or integration projects. With DESelect's plug-and-play installation, you hit the ground running from day one. Add to that our support portal and available training, and you will be a segmentation wizard in no time!

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	DESelect Segment for Salesforce Marketing Cloud
customer marketing	#1	Not ranked
marketing attribution	#1	Not ranked
b2b marketing	#2	Not ranked
segment	Not ranked	#2
segmentation	Not ranked	#3

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

DESelect Segment for Salesforce Marketing Cloud

DRAG-AND-DROP Allow any marketer to use Marketing Cloud to its full potential with simple drag-and-drop tools. NO SQL REQUIRED Create advanced segments without a single line of code. No more reliance on technical resources. PERSONALIZE AT SCALE Leverage all your data in Salesforce Marketing Cloud for hyper-personalized campaigns. EASILY COMBINE DATA SOURCES AND FILTERS FOR PERSONALIZATION Join contact data, transaction data, engagement data & more. SEGMENT BASED ON DATA VIEWS AND BEHAVIORS Leverage clicks, opens, bounces & and behavioral data from SFMC data views. TRAINING AND SUPPORT Our super-friendly support team is on hand to provide extensive training and onboarding support if required.

Top keywords

data8×7.92%
support3×2.97%
cloud2×1.98%
data views2×1.98%
drag-and-drop2×1.98%
leverage2×1.98%
marketing2×1.98%
marketing cloud2×1.98%
required2×1.98%
training2×1.98%

DESelect Segment for Salesforce Marketing Cloud vs Response Management from Full Circle Insights for Tracking Lead Lifecycles

DESelect Segment for Salesforce Marketing Cloud

1. Listing metadata

Response Management from Full Circle Insights for Tracking Lead Lifecycles

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

DESelect Segment for Salesforce Marketing Cloud · 0 changes

7. App details

Frequently asked

Is Response Management from Full Circle Insights for Tracking Lead Lifecycles or DESelect Segment for Salesforce Marketing Cloud cheaper?

Which has better reviews, Response Management from Full Circle Insights for Tracking Lead Lifecycles or DESelect Segment for Salesforce Marketing Cloud?

Should I choose Response Management from Full Circle Insights for Tracking Lead Lifecycles or DESelect Segment for Salesforce Marketing Cloud?

Which is faster to set up, Response Management from Full Circle Insights for Tracking Lead Lifecycles or DESelect Segment for Salesforce Marketing Cloud?

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More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

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