Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). SLAM – Strategic Large Account Manager typically suits early-stage and growth-mode teams based on its published review base (5 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Response Management vs SLAM – Strategic — Salesforce

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs SLAM – Strategic Large Account Manager

Side-by-side comparison · 24 data points

Response Management from Full Circle Insights for Tracking Lead Lifecycles

5.0·82reviews

FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	SLAM – Strategic Large Account Manager
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“Leverage the power of SLAM + Salesforce to unlock your key accounts. SLAM is a collaborative platform designed for account managers to supercharge their account growth through better customer engagement and targeted initiatives underpinned by insight.”252 chars
Description	1186 / 2000 chars59% used	1164 / 2000 chars58% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	Beyond 19 Partners Pty Ltd

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and SLAM – Strategic Large Account Manager
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	SLAM – Strategic Large Account Manager
Rating	5.0 ★	5.0 ★
Total reviews	★ 82	5
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	4
Languages	1 supported	1 supported
Listed since	Mar 2012	Jun 2019

Listed	March 31, 2012	June 21, 2019

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

SLAM – Strategic Large Account Manager

Retention & Growth Supercharge your relevance and unlock the sales potential in your key customer accounts with SLAM.
Capability & Engagement Maximize your account team performance with SLAM’s best practice framework and inbuilt virtual coach.
Insight & Value Ignite your customer relationships to true partnership level with SLAM's stakeholder matrix and data-driven insights.
Discipline & Accountability Drive discipline and accountability with SLAM’s structured account development framework.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	SLAM – Strategic Large Account Manager
customer marketing	#1	Not ranked
marketing attribution	#1	Not ranked
b2b marketing	#2	Not ranked
key account	Not ranked	#7
supercharged with agentic	Not ranked	#9

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

SLAM – Strategic Large Account Manager

Native to Salesforce and completely customisable to suit any industry, SLAM helps your team capture priority insights and provides direction to supercharge your account growth. If you are struggling to meet account targets, missing opportunities and getting downward pressure on deal size and margins then SLAM provides a collaborative framework to guide you in creating a simple action plan that will: 1) uncover the most important insights to maximise account opportunities 2) create more relevant initiatives to gain or retain #1 position 3) deliver measurable value to your key stakeholders SLAM’s dashboard presents key insights and prompts to highlights current activities, and progress in developing the account using its scoring system. Account teams and sales leaders can keep on top of next actions, and the job of forecasting becomes easy, effective and more predictable. SLAM also provides a new dimension of data for Einstein Data Analytics. It creates a foundation for coaching best practice, encourages a disciplined and collaborative approach to account growth and drives accountability for the outcomes, which in turn leads to better results.

Top keywords

account6×3.39%
slam4×2.26%
insights3×1.69%
provides3×1.69%
account growth2×1.13%
collaborative2×1.13%
data2×1.13%
growth2×1.13%

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs SLAM – Strategic Large Account Manager

Response Management from Full Circle Insights for Tracking Lead Lifecycles

1. Listing metadata

SLAM – Strategic Large Account Manager

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

SLAM – Strategic Large Account Manager · 0 changes

7. App details

Frequently asked

Is Response Management from Full Circle Insights for Tracking Lead Lifecycles or SLAM – Strategic Large Account Manager cheaper?

Which has better reviews, Response Management from Full Circle Insights for Tracking Lead Lifecycles or SLAM – Strategic Large Account Manager?

Should I choose Response Management from Full Circle Insights for Tracking Lead Lifecycles or SLAM – Strategic Large Account Manager?

Which is faster to set up, Response Management from Full Circle Insights for Tracking Lead Lifecycles or SLAM – Strategic Large Account Manager?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Response Management from Full Circle Insights for Tracking Lead Lifecycles and SLAM – Strategic Large Account Manager?