Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). Narvar LOM Order Connect typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Response Management vs Narvar LOM Order — Salesforce

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Narvar LOM Order Connect

Side-by-side comparison · 24 data points

Response Management from Full Circle Insights for Tracking Lead Lifecycles

5.0·82reviews

FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.

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Change

1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Narvar LOM Order Connect
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“Narvar’s LOM enables Narvar’s suite of products including Narvar Track, Messaging and Returns to drive long-term customer engagement and loyalty.”145 chars
Description	1186 / 2000 chars59% used	939 / 2000 chars47% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	Narvar
Listed	March 31, 2012	October 8, 2020

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Narvar LOM Order Connect
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Narvar LOM Order Connect
Rating	5.0 ★	—
Total reviews	82	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Mar 2012	Oct 2020

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

Narvar LOM Order Connect

Track - Deliver an engaging, on-brand post-purchase experience that drives additional revenue, reduces WISMO calls, and inspires customer loyalty
Messaging - drive repeat customers by building trust and rapport through proactive delivery communications every step of the way, across multiple channels.
Care - Remove friction from returns with a beautifully branded, self-service solution that simplifies the experience for customers and creates new opportunities to reduce costs, increase reverse logistics operational efficiencies and recapture revenue

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Narvar LOM Order Connect
customer marketing	#1	Not ranked
marketing attribution	#1	Not ranked
b2b marketing	#2	Not ranked
on-brand and enterprise-secure	Not ranked	#9
accurate on-brand and	Not ranked	#10

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

Narvar LOM Order Connect

The Narvar LOM app facilitates integration between Lightning Order Management and the Narvar post purchase experience platform; This integration unlocks various Narvar products including Track, Messaging and Care for the merchant. Track: Merchants can design beautiful, on-brand tracking pages where customers can go to find more details about their packages and engage with relevant and personalized marketing content. Messaging: Merchants can trigger on-brand proactive notifications to their customers regarding their package delivery, across multiple communication channels. Care: A branded consumer-centric portal for omnichannel returns & exchanges makes it easy for customers, and painless for retailers. The app pushes order information from LOM to Narvar. Merchants will use configurators to configure above products. Real time API calls are being made by this cartridge to Narvar with the order and shipment details and updates.

Top keywords

narvar5×3.82%
customers3×2.29%
merchants3×2.29%
order3×2.29%
care2×1.53%
details2×1.53%
integration2×1.53%
lom2×1.53%
messaging2×1.53%

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Narvar LOM Order Connect

Response Management from Full Circle Insights for Tracking Lead Lifecycles

1. Listing metadata

Narvar LOM Order Connect

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

Narvar LOM Order Connect · 0 changes

7. App details

Frequently asked

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Which is faster to set up, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Narvar LOM Order Connect?

Which works better for small vs large Salesforce AppExchange admins?

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