Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). Campaign Coach typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

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Response Management vs Campaign Coach — Salesforce

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Campaign Coach

Side-by-side comparison · 24 data points

Response Management from Full Circle Insights for Tracking Lead Lifecycles

5.0·82reviews

FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.

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1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Coach
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“Campaign Coach provides strategy and efficiency of campaign management in Salesforce with cadences that launch call and email scripts for the perfectly choreographed pitch. Activities efficiently log as users progress through their campaign strategy.”250 chars
Description	1186 / 2000 chars59% used	969 / 2000 chars48% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	Out Loud Solutions
Listed

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Campaign Coach
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Coach
Rating	5.0 ★	5.0 ★
Total reviews	★ 82	1
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Mar 2012	Jan 2021

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

Campaign Coach

Create more opportunities with a point and click campaign strategy. Each cadence leverages a certain number of touch point actions per campaign member. Determine what script each action should assemble and efficiently execute your campaign strategy.
Deliver more affective prospecting messages with call and email scripts. Coach's scripts dynamically merge salesforce values so you can call and email with professional yet personalized notes.
Efficiently prospect with automatic activity logging. Coach tracks your strategy progress seamlessly so that you can kick off your selling effort tomorrow and will know exactly where to start and what to message to deliver.

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Coach
campaign	#5	#6

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

Campaign Coach

Campaign Coach provides a strategy for campaign execution with scripted call and email templates so that the team can efficiently deliver perfect messages and drum up new business faster. Coach leverages templated scripts within a campaign strategy cadence. With a simple script builder, one can copy and paste fields to merge directly into dynamic scripts. Then when executing a cadence, Coach will pull up the appropriate script according to the action where our user left off within that campaign member. For example, perhaps one would like 3 touch points per member in their campaign. From a list of campaign members, Coach remembers which touch point you've left off and will prompt the next script in line for perfect execution. When a call is the next action, a call script is prompted and logged as an action within salesforce against the lead or contact. When an email is the next action, a draft email appears for final touches before delivery and logging.

Top keywords

campaign6×3.73%
action4×2.48%
coach4×2.48%
script4×2.48%
call3×1.86%
email3×1.86%
next3×1.86%
within3×1.86%
cadence2×1.24%

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Campaign Coach

Response Management from Full Circle Insights for Tracking Lead Lifecycles

1. Listing metadata

Campaign Coach

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

Campaign Coach · 0 changes

7. App details

Frequently asked

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