Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). Campaign Kanban typically suits early-stage and growth-mode teams based on its published review base (6 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Response Management vs Campaign Kanban — Salesforce

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Campaign Kanban

Side-by-side comparison · 24 data points

Response Management from Full Circle Insights for Tracking Lead Lifecycles

5.0·82reviews

FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Kanban
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“Campaign Kanban supercharges the use of Salesforce’s Campaign object with easy to use drag and drop functionality and powerful actions for faster and smarter campaign working.”175 chars
Description	1186 / 2000 chars59% used	1035 / 2000 chars52% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	App Bang Wallop
Listed	March 31, 2012

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Campaign Kanban
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Kanban
Rating	5.0 ★	5.0 ★
Total reviews	★ 82	6
Free plan	—	★ Yes
Pricing	paid	freemium
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Mar 2012	Apr 2022

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

Campaign Kanban

Rapid Drag and Drop – effortlessly move Campaign Members (Leads, Contacts & Accounts) to and from Campaign Member Status columns displayed in an intuitive Kanban board view
Pop Out Side Panel - visualise a 360 degree view of Campaign Members and related information all in the one place – no more navigating away to child records
Quick Actions - quickly edit or reassign records; create activities (tasks, events, email); convert Leads or create Opportunities directly from the Kanban side panel. Equip your team to build momentum and complete repetitive jobs quicker.

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Kanban
campaign	#5	#2
campaigns	#12	#9

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

Campaign Kanban

Column Actions - automatically convert Leads or create Opportunities in one simple drag and drop action and ensure Opportunities are appropriately attributed to Campaigns Easily Create Campaign Members – create a new Lead or Contact and add it to a Campaign in one simple drag and drop action Easily Manage Campaign Members – similarly, add or remove existing Leads or Contacts to a Campaign in one drag and drop action Customisable Cards & Side Panel – Surface key information by customising Cards and Side Panel details to meet Campaign specific requirements Find, Filter and Sort – find Campaign Members quickly with Kanban Search; filter or sort Kanban boards the way you want and on a Campaign by Campaign basis Embed Campaign Consistency – Automate the creation of Campaign Member Status sets (Kanban columns) depending on Record Type and / or Type with our free add-on Campaign Member Status Walloper. Build consistency into how you manage campaigns as well as reporting Click 'Get It Now' to start your 14 day free trial.

Top keywords

campaign11×6.71%
action3×1.83%
campaign members3×1.83%
drag3×1.83%
drag and drop3×1.83%
drop3×1.83%
drop action3×1.83%
kanban3×1.83%
members3×

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Campaign Kanban

Response Management from Full Circle Insights for Tracking Lead Lifecycles

1. Listing metadata

Campaign Kanban

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

Campaign Kanban · 0 changes

7. App details

Frequently asked

Is Response Management from Full Circle Insights for Tracking Lead Lifecycles or Campaign Kanban cheaper?

Which has better reviews, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Campaign Kanban?

Should I choose Response Management from Full Circle Insights for Tracking Lead Lifecycles or Campaign Kanban?

Which is faster to set up, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Campaign Kanban?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Campaign Kanban?