Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). Kaleyra SMS App typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Response Management vs Kaleyra SMS App — Salesforce

Kaleyra SMS App vs Response Management from Full Circle Insights for Tracking Lead Lifecycles

Side-by-side comparison · 24 data points

Kaleyra SMS App

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Kaleyra is a global cloud communication provider. With this integration, you can effectively communicate with customers,leads, accounts, and contacts. Schedule messages, send Unicode & bulk messages, create templates and more, all from one platform.

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1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Kaleyra SMS App
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“Kaleyra is a global cloud communication provider. With this integration, you can effectively communicate with customers,leads, accounts, and contacts. Schedule messages, send Unicode & bulk messages, create templates and more, all from one platform.”249 chars
Description	1186 / 2000 chars59% used	407 / 2000 chars20% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	Solutions Infini
Listed

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Kaleyra SMS App
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Kaleyra SMS App
Rating	5.0 ★	—
Total reviews	82	0
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Mar 2012	Oct 2019

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

Kaleyra SMS App

Create a delightful experience for your customers by empowering your agents to deliver key messages. With detailed information available on their screen, your agents can keep track of all the communication, with every customer.
Reach, engage and manage customers with numerous messaging solutions. Increase the quality of your business communication by sending messages depending on your needs. Choose from Unicode messages, bulk messages and more.
Instructions 1. Install the Kaleyra plug-in from the Salesforce marketplace. For this, you will need the Kaleyra SMS Account API Key, and Kaleyra Sender ID to use the plug-in. 2. You can immediately start sending messages to your customers!

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Kaleyra SMS App
customer marketing	#1	Not ranked
marketing attribution	#1	Not ranked
b2b marketing	#2	Not ranked
leads accounts contacts	Not ranked	#5
directly in	Not ranked	#5

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

Kaleyra SMS App

When you integrate Kaleyra and Salesforce, you can perform the following actions: 1. Directly send messages to your contacts, leads, opportunities, and accounts 2. Schedule messages 3. Access message history 4. Directly send bulk messages to your contacts, leads, opportunities, and accounts 5. Create message templates 6. Directly send Unicode messages to your contacts, leads, opportunities, and accounts

Top keywords

messages4×6.90%
accounts3×5.17%
contacts3×5.17%
contacts leads3×5.17%
contacts leads opportunities3×5.17%
directly3×5.17%
directly send3×5.17%
leads3×5.17%
leads opportunities3×5.17%
opportunities3×5.17%
opportunities and accounts3×5.17%

Kaleyra SMS App vs Response Management from Full Circle Insights for Tracking Lead Lifecycles

Kaleyra SMS App

1. Listing metadata

Response Management from Full Circle Insights for Tracking Lead Lifecycles

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

Kaleyra SMS App · 0 changes

7. App details

Frequently asked

Is Response Management from Full Circle Insights for Tracking Lead Lifecycles or Kaleyra SMS App cheaper?

Should I choose Response Management from Full Circle Insights for Tracking Lead Lifecycles or Kaleyra SMS App?

Which is faster to set up, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Kaleyra SMS App?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Kaleyra SMS App?

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