Response Management vs Campaign Member Helper — Salesforce

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Campaign Member Helper

Side-by-side comparison · 24 data points

Response Management from Full Circle Insights for Tracking Lead Lifecycles

5.0·82reviews

FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.

salesforcepaid

1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Member Helper
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“The Campaign Member Helper allows users to search for leads/contacts and add them to a campaign as campaign members. The component also supports deletion of campaign members.”174 chars
Description	1186 / 2000 chars59% used	341 / 2000 chars17% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	Astrea IT Services Pvt Ltd
Listed	March 31, 2012

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Campaign Member Helper
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Member Helper
Rating	★ 5.0 ★	4.3 ★
Total reviews	★ 82	8
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Mar 2012	Dec 2016

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

Campaign Member Helper

Replicating the functionality of adding campaign member through search using a simple button click.
Searching through a lead or contact record based on filters applied and mass adding new campaign members to the campaign and provide them the default status
Ability to remove existing campaign members and update the status of existing campaign member

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Campaign Member Helper
campaign	#5	#1
campaigns	#12	#5
lead	#118	#113