Is Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM or Campaign Tracker for Google Ads and Marketing Attribution cheaper?

Both Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM and Campaign Tracker for Google Ads and Marketing Attribution offer paid plans only. Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM starts at paid; Campaign Tracker for Google Ads and Marketing Attribution starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM or Campaign Tracker for Google Ads and Marketing Attribution?

Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM (5.0★, 76 reviews) and Campaign Tracker for Google Ads and Marketing Attribution (5.0★, 38 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Which is faster to set up, Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM or Campaign Tracker for Google Ads and Marketing Attribution?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM has more onboarding documentation maturity (76 reviews vs 38), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM typically suits early-stage and growth-mode stores based on its review-base composition (76 reviews). Campaign Tracker for Google Ads and Marketing Attribution aligns more with early-stage and growth-mode stores (38 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM and Campaign Tracker for Google Ads and Marketing Attribution?

Migration support varies by app and category. Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM and Campaign Tracker for Google Ads and Marketing Attribution both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Campaign Tracker for Google Ads and Marketing Attribution" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Full Circle Insights vs Campaign Tracker for — Salesforce

Full Circle Insights vs Campaign Tracker for Google Ads and Marketing Attribution

Side-by-side comparison · 24 data points

Full Circle Insights

5.0·76reviews

FCI delivers Revenue and Marketing Attribution in Salesforce, combining multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking, and ABM performance to connect campaigns directly to pipeline and revenue.

Shopify

1. Listing metadata

Field-level data

	Full Circle Insights	Campaign Tracker for Google Ads and Marketing Attribution
Tagline	“FCI delivers Revenue and Marketing Attribution in Salesforce, combining multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking, and ABM performance to connect campaigns directly to pipeline and revenue.”240 chars	“* Know which ads produce your best leads * White Glove implementation included, get started fast * Prove marketing ROI, shift budget to ads driving revenue * Works with any online advertising via UTM tags * See the web pages leads visited on your website”254 chars
Description	1186 / 2000 chars59% used	1154 / 2000 chars58% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Full Circle Insights	CloudAmp LLC
Listed	March 31, 2012

At a glance

9 metrics · auto-computed

Feature comparison between Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM and Campaign Tracker for Google Ads and Marketing Attribution
Metric	Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM	Campaign Tracker for Google Ads and Marketing Attribution
Rating	★ 5.0 ★	5.0 ★
Total reviews	★ 76	38
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	★ 5 tiers	2 tiers
Listed features	9	9
Languages	1 supported	1 supported
Listed since	Mar 2012	Oct 2012

Last updated	—	—

3. Features

As listed by each developer

Full Circle Insights

Salesforce-Native Architecture Full Circle Insights enables revenue & marketing attribution without complex integrations. Maintain data integrity while connecting Salesforce campaign data, marketing performance, and revenue impact in a single platform.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize the full customer journey across campaigns, channels, and touchpoints. Gain deeper customer engagement and marketing analytics insights to improve conversion and campaign effectiveness.
Reporting & Revenue Dashboards Access customizable dashboards that provide marketing analytics, revenue intelligence, and campaign performance reporting to help teams measure marketing impact on pipeline and revenue in real time.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Insights & Revenue Impact Turn marketing data into insights with marketing analytics, and revenue attribution. Identify campaigns and touchpoints driving pipeline, and marketing ROI to optimize strategy and accelerate revenue growth.

Campaign Tracker for Google Ads and Marketing Attribution

✅ Understand Ad performance No more wondering which ads are working. Get the data you need to drive more revenue with marketing. Generate more pipeline and closed won deals with campaign and keyword data right in your Leads, Contacts, and Opportunities.
✅ Prove ROI, Eliminate Waste Capture the source, campaign and keyword details from Google Ads in your Salesforce leads. Focus on marketing that drives revenue, so you reallocate budget from ads that don't. Cut keywords that produce leads but no sales.
✅ View Purchase Intent and Buyer Journey Your sales team can see prospect behavior on your website before they submitted a form. View the landing page and path they took, and take actions based on their keyword search, product or service interest.
✅ Google Analytics UTM campaign parameters Know which campaigns produced Salesforce leads, with utm info for both first and last visits to your web site in Salesforce. utm_campaign utm_source utm_medium utm_content utm_term utm_id Gclid Msclkid Fbclid

Keyword	Full Circle Insights	Campaign Tracker for Google Ads and Marketing Attribution
lead	#116	#67

9. App details

Long-form description · keyword frequency

Full Circle Insights

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

Campaign Tracker for Google Ads and Marketing Attribution

Know where your best leads come from. Capture Google Ad keywords, campaign information from any online ad or link with UTM values, and see it in every lead and contact. Easy as 1,2,3... 1. Install the App 2. Add a small script to the bottom of your web site pages 3. Add a field to your Salesforce lead web forms Premier support via email or phone always included, even during 30 day trial. Campaign Tracker is a good replacement for Salesforce for Google Adwords (SFGA). Tracks Any Online Advertising ✅ Google Ads ✅ Bing Ads / Microsoft AdCenter ✅ Retargeting Ad networks ✅ Facebook Ads ✅ Instagram Ads ✅ Linkedin Ads ✅ Email Marketing ...any link to your site where you can tag the URL 3 prebuilt Dashboards & 30+ Reports Categorize all your Salesforce leads as one of 4 lead source types: ✅ Online Ad Campaigns ✅ Organic Search ✅ Referral Sites ✅ Direct traffic See Your Advertising ROI Track individual leads through conversion and close Understand where your best leads come from Tie advertising all the way to closed won Opportunities Eliminate ads or keywords that don't drive revenue Get both first and last touch campaign information

Top keywords

ads6×3.19%
ad4×2.13%
leads4×2.13%
advertising3×1.60%
campaign3×1.60%
google3×1.60%
lead3×1.60%
salesforce3×1.60%
30

Full Circle Insights vs Campaign Tracker for Google Ads and Marketing Attribution

Full Circle Insights

1. Listing metadata

Campaign Tracker for Google Ads and Marketing Attribution

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Full Circle Insights · 3 changes

Campaign Tracker for Google Ads and Marketing Attribution · 2 changes

9. App details

Frequently asked

Is Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM or Campaign Tracker for Google Ads and Marketing Attribution cheaper?

Which has better reviews, Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM or Campaign Tracker for Google Ads and Marketing Attribution?

Should I choose Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM or Campaign Tracker for Google Ads and Marketing Attribution?

Which is faster to set up, Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM or Campaign Tracker for Google Ads and Marketing Attribution?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM and Campaign Tracker for Google Ads and Marketing Attribution?