Side-by-side comparison · 24 data points
Workato Enterprise Automation unites data, process, & people by integrating Salesforce products with NetSuite, Workday, ServiceNow, Slack, SAP, Adobe Experience Cloud & 1000+ apps without code.
| Zapier - Automate Your Work | Workato | Integrations & Workflow Automation For Salesforce® | |
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Zapier automatically moves info between Salesforce and the apps you use every day, so you can save time, reduce tedious tasks, and focus on your most important work. Over 5,000+ apps including Facebook Ads, Gravity Forms, Google Sheets, Stripe & more!
| Metric | Zapier - Automate Your Work | Workato | Integrations & Workflow Automation For Salesforce® |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 231 | 48 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2012 | Nov 2014 |
Zapier - Automate Your Work and Workato | Integrations & Workflow Automation For Salesforce® are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Zapier - Automate Your Work at paid, Workato | Integrations & Workflow Automation For Salesforce® at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Zapier - Automate Your Work has the larger user base (231 reviews vs 48), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Workato | Integrations & Workflow Automation For Salesforce®'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Zapier - Automate Your Work audit • Workato | Integrations & Workflow Automation For Salesforce® audit
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| Keyword | Zapier - Automate Your Work | Workato | Integrations & Workflow Automation For Salesforce® |
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| shopify | #9 | #10 |
| workflow | #43 | #76 |
| lead capture | #103 | #62 |
| survey app | #90 | #75 |
Both Zapier - Automate Your Work and Workato | Integrations & Workflow Automation For Salesforce® offer paid plans only. Zapier - Automate Your Work starts at paid; Workato | Integrations & Workflow Automation For Salesforce® starts at paid. Compare the per-tier features in the Pricing section above before committing.
Zapier - Automate Your Work (4.9★, 231 reviews) and Workato | Integrations & Workflow Automation For Salesforce® (5.0★, 48 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Workato | Integrations & Workflow Automation For Salesforce® holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. Zapier - Automate Your Work has the deeper published review base (231 vs 48), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Zapier - Automate Your Work typically suits early-stage and growth-mode teams based on its published review base (231 reviews). Workato | Integrations & Workflow Automation For Salesforce® typically suits early-stage and growth-mode teams based on its published review base (48 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Zapier - Automate Your Work and Workato | Integrations & Workflow Automation For Salesforce® both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Workato | Integrations & Workflow Automation For Salesforce®" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.