Allocadia Marketing Performance Management
At Allocadia, we help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Our customers include Autodesk, Philips, Red Hat, National Instruments, Pitney Bowes, CA Technologies, GE Digital, Juniper Networks, VMware, Arc’teryx, and Charles Schwab. Fully Integrated with Salesforce With our Salesforce integration, associate any marketing activity or budget line item within Allocadia to your active Salesforce campaigns. Allocadia also pulls bottom-of-the-funnel metrics including lead, conversion and opportunity data from Salesforce. By tying your investment and returns data together in one system, Allocadia delivers a complete, accurate and visual picture of your true marketing performance.
Top keywords
- marketing7×5.07%
- allocadia5×3.62%
- salesforce4×2.90%
- performance3×2.17%
- customers2×1.45%
- data2×1.45%
- marketing performance2×1.45%
Bizible Marketing Attribution & Analytics
▶ OMNI-CHANNEL, EVERY-TOUCH TRACKING Marketo Measure eliminates cumbersome campaign-based attribution processes by automating the capture of every trackable buyer touchpoint from both online and offline marketing channels and even, if you choose, sales activities. ▶ POWERFUL ATTRIBUTION MODELING Marketo Measure leverages AI and rule-based methodologies for custom and pre-defined models. Tailored to answer a wide range of questions, they reflect your unique campaign, channel, and funnel taxonomy. Our modeling extends beyond campaigns to encompass channels and content, and transcends revenue to deliver insights on progression, pipeline creation, and marketing return on investment. ▶ FLEXIBLE REPORTING Marketo Measure facilitates converting insights into actions with diverse reporting options. It houses role-specific dashboards and task-centric displays. If using Salesforce or Microsoft Dynamics CRM, Marketo Measure integrates custom objects for in-system reporting, backed with pre-set CRM report templates. Moreover, Marketo Measure Data Warehouse enables exploration of input and output data with any BI tool, accompanied by pre-configured BI report templates for PowerBI and Tableau.
Top keywords
- marketo5×3.18%
- marketo measure5×3.18%
- measure5×3.18%
- reporting3×1.91%
- attribution2×1.27%
- bi2×1.27%
- channels2×1.27%
- crm2×
