Is Affinaquest, Advancement RM™ or Adobe Marketo Measure (fka Bizible) cheaper?

Adobe Marketo Measure (fka Bizible) is the cheaper option — it offers a free plan (free). Affinaquest, Advancement RM™ starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Affinaquest, Advancement RM™ or Adobe Marketo Measure (fka Bizible) ?

Adobe Marketo Measure (fka Bizible) has the higher average rating (5.0★ from 158 reviews) compared to Affinaquest, Advancement RM™ (3.0★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Affinaquest, Advancement RM™ or Adobe Marketo Measure (fka Bizible) ?

It depends on what you're optimizing for. Affinaquest, Advancement RM™ fits better if you prioritize broader integrations; Adobe Marketo Measure (fka Bizible) is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Affinaquest, Advancement RM™ or Adobe Marketo Measure (fka Bizible) ?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Adobe Marketo Measure (fka Bizible) has more onboarding documentation maturity (158 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Affinaquest, Advancement RM™ typically suits early-stage and growth-mode stores based on its review-base composition (2 reviews). Adobe Marketo Measure (fka Bizible) aligns more with early-stage and growth-mode stores (158 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Affinaquest, Advancement RM™ and Adobe Marketo Measure (fka Bizible) ?

Migration support varies by app and category. Affinaquest, Advancement RM™ and Adobe Marketo Measure (fka Bizible) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Affinaquest, Advancement RM™" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Affinaquest vs Adobe Marketo Measure — Salesforce

Affinaquest, Advancement RM™ vs Adobe Marketo Measure (fka Bizible)

Side-by-side comparison · 24 data points

Affinaquest, Advancement RM™

3.0·2reviews

The Affinaquest Advancement RM™ is the leading advancement system for educational institutions, academic health science centers, and select not-for-profits. Manage campaigns, prospects, demographics & giving for the most complex fundraising endeavors.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Affinaquest, Advancement RM™	Adobe Marketo Measure (fka Bizible)
Tagline	“The Affinaquest Advancement RM™ is the leading advancement system for educational institutions, academic health science centers, and select not-for-profits. Manage campaigns, prospects, demographics & giving for the most complex fundraising endeavors.”251 chars	“Adobe Marketo Measure (formerly known as Bizible) is the world's most popular and complete B2B marketing attribution solution. It automates measurement so marketers can make insight-driven decisions that maximize pipeline, revenue, and ROMI. ”242 chars
Description	1192 / 2000 chars60% used	1200 / 2000 chars60% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Shopify	Shopify
Developer	Affinaquest	Adobe Marketo Measure

At a glance

9 metrics · auto-computed

Feature comparison between Affinaquest, Advancement RM™ and Adobe Marketo Measure (fka Bizible)
Metric	Affinaquest, Advancement RM™	Adobe Marketo Measure (fka Bizible)
Rating	3.0 ★	★ 5.0 ★
Total reviews	2	★ 158
Free plan	—	★ Yes
Pricing	paid	free
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	3	3
Languages	1 supported	16 supported
Listed since	Feb 2020	Apr 2013

Listed	February 21, 2020	April 3, 2013

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Affinaquest, Advancement RM™	Adobe Marketo Measure (fka Bizible)
measure	Not ranked	#1
marketo	Not ranked	#1
campaign	Not ranked	#3
cra and irs	#9	Not ranked

9. App details

Long-form description · keyword frequency

Affinaquest, Advancement RM™

The Affinaquest portfolio of products provides you with best-in-breed tools to facilitate your fundraising and engagement efforts. Our decades-long foundation in advancement fundamentals and our data aggregation, cleansing, and enrichment tools combine to give you a platform to build on your fundraising success. Our stable and mature product, Advancement RM™, has been developed by acknowledged pioneers in fundraising software, thus ensuring continuity with established business practices. At the same time, we have leveraged the flexibility and extensibility of Salesforce, the most comprehensive CRM platform. Additionally, our customers now have optional access to our industry-leading data warehouse, as well as award-winning data enrichment and first-in-class matching gift solution. Included: State-of-the-Art Major Gift Fundraising Tools -Campaign management (budgets/expenses, campaign trees, KPI dashboards) -CASE standard constituent engagement tracking -An array of biographic data that can be easily retrieved -Industry-leading gift processing and management tools that meet industry standards (IRS, FASB, NACUBO and CASE) -Mobile app to help on-the-road Development Officers

Top keywords

data4×2.53%
fundraising4×2.53%
gift3×1.90%
advancement2×1.27%
engagement2×1.27%
enrichment2×1.27%
management2×1.27%
platform2×1.27%

Adobe Marketo Measure (fka Bizible)

▶ OMNI-CHANNEL, EVERY-TOUCH TRACKING Marketo Measure eliminates cumbersome campaign-based attribution processes by automating the capture of every trackable buyer touchpoint from both online and offline marketing channels and even, if you choose, sales activities. ▶ POWERFUL ATTRIBUTION MODELING Marketo Measure leverages AI and rule-based methodologies for custom and pre-defined models. Tailored to answer a wide range of questions, they reflect your unique campaign, channel, and funnel taxonomy. Our modeling extends beyond campaigns to encompass channels and content, and transcends revenue to deliver insights on progression, pipeline creation, and marketing return on investment. ▶ FLEXIBLE REPORTING Marketo Measure facilitates converting insights into actions with diverse reporting options. It houses role-specific dashboards and task-centric displays. If using Salesforce or Microsoft Dynamics CRM, Marketo Measure integrates custom objects for in-system reporting, backed with pre-set CRM report templates. Moreover, Marketo Measure Data Warehouse enables exploration of input and output data with any BI tool, accompanied by pre-configured BI report templates for PowerBI and Tableau.

Top keywords

marketo5×3.18%
marketo measure5×3.18%
measure5×3.18%
reporting3×1.91%
attribution2×1.27%
bi2×1.27%
channels2×1.27%
crm2×1.27%

Affinaquest, Advancement RM™ vs Adobe Marketo Measure (fka Bizible)

Affinaquest, Advancement RM™

1. Listing metadata

Adobe Marketo Measure (fka Bizible)

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

Is Affinaquest, Advancement RM™ or Adobe Marketo Measure (fka Bizible) cheaper?

Which has better reviews, Affinaquest, Advancement RM™ or Adobe Marketo Measure (fka Bizible) ?

Should I choose Affinaquest, Advancement RM™ or Adobe Marketo Measure (fka Bizible) ?

Which is faster to set up, Affinaquest, Advancement RM™ or Adobe Marketo Measure (fka Bizible) ?

Which works better for small vs large Salesforce AppExchange stores?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Can I migrate data between Affinaquest, Advancement RM™ and Adobe Marketo Measure (fka Bizible) ?