Which works better for small vs large Salesforce AppExchange stores?

Affinaquest, Advancement RM™ typically suits early-stage and growth-mode stores based on its review-base composition (2 reviews). Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM aligns more with early-stage and growth-mode stores (82 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Affinaquest vs Full Circle Insights — Salesforce

Affinaquest, Advancement RM™ vs Full Circle Insights

Side-by-side comparison · 24 data points

Affinaquest, Advancement RM™

3.0·2reviews

The Affinaquest Advancement RM™ is the leading advancement system for educational institutions, academic health science centers, and select not-for-profits. Manage campaigns, prospects, demographics & giving for the most complex fundraising endeavors.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Affinaquest, Advancement RM™	Full Circle Insights
Tagline	“The Affinaquest Advancement RM™ is the leading advancement system for educational institutions, academic health science centers, and select not-for-profits. Manage campaigns, prospects, demographics & giving for the most complex fundraising endeavors.”251 chars	“FCI delivers Revenue and Marketing Attribution in Salesforce, combining multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking, and ABM performance to connect campaigns directly to pipeline and revenue.”240 chars
Description	1192 / 2000 chars60% used	1186 / 2000 chars59% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Affinaquest	Full Circle Insights
Listed	February 21, 2020

At a glance

9 metrics · auto-computed

Feature comparison between Affinaquest, Advancement RM™ and Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM
Metric	Affinaquest, Advancement RM™	Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM
Rating	3.0 ★	★ 5.0 ★
Total reviews	2	★ 82
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	★ 5 tiers
Listed features	3	★ 9
Languages	1 supported	1 supported
Listed since	Feb 2020	Mar 2012

Last updated	—	—

3. Features

As listed by each developer

Affinaquest, Advancement RM™

Leverage Salesforce functionality so you can easily track existing donors and major gift prospects
Easily manipulate data with a modular approach to both constituent engagement and data management tools
Comprehensive, fully auditable Gift Processing that meets all industry standards including those of the IRS, FASB, NACUBO and CASE.

Full Circle Insights

Salesforce-Native Architecture Full Circle Insights enables revenue & marketing attribution without complex integrations. Maintain data integrity while connecting Salesforce campaign data, marketing performance, and revenue impact in a single platform.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize the full customer journey across campaigns, channels, and touchpoints. Gain deeper customer engagement and marketing analytics insights to improve conversion and campaign effectiveness.
Reporting & Revenue Dashboards Access customizable dashboards that provide marketing analytics, revenue intelligence, and campaign performance reporting to help teams measure marketing impact on pipeline and revenue in real time.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Insights & Revenue Impact Turn marketing data into insights with marketing analytics, and revenue attribution. Identify campaigns and touchpoints driving pipeline, and marketing ROI to optimize strategy and accelerate revenue growth.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Affinaquest, Advancement RM™	Full Circle Insights
marketing attribution	Not ranked	#1
customer marketing	Not ranked	#7
marketing platform	Not ranked	#8
cra and irs	#9	Not ranked

9. App details

Long-form description · keyword frequency

Affinaquest, Advancement RM™

The Affinaquest portfolio of products provides you with best-in-breed tools to facilitate your fundraising and engagement efforts. Our decades-long foundation in advancement fundamentals and our data aggregation, cleansing, and enrichment tools combine to give you a platform to build on your fundraising success. Our stable and mature product, Advancement RM™, has been developed by acknowledged pioneers in fundraising software, thus ensuring continuity with established business practices. At the same time, we have leveraged the flexibility and extensibility of Salesforce, the most comprehensive CRM platform. Additionally, our customers now have optional access to our industry-leading data warehouse, as well as award-winning data enrichment and first-in-class matching gift solution. Included: State-of-the-Art Major Gift Fundraising Tools -Campaign management (budgets/expenses, campaign trees, KPI dashboards) -CASE standard constituent engagement tracking -An array of biographic data that can be easily retrieved -Industry-leading gift processing and management tools that meet industry standards (IRS, FASB, NACUBO and CASE) -Mobile app to help on-the-road Development Officers

Top keywords

data4×2.53%
fundraising4×2.53%
gift3×1.90%
advancement2×1.27%
engagement2×1.27%
enrichment2×1.27%
management2×1.27%
platform2×1.27%

Full Circle Insights

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%

Frequently asked

Common questions about this comparison

Is Affinaquest, Advancement RM™ or Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM cheaper?

Both Affinaquest, Advancement RM™ and Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM offer paid plans only. Affinaquest, Advancement RM™ starts at paid; Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Affinaquest, Advancement RM™ or Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM?

Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM has the higher average rating (5.0★ from 82 reviews) compared to Affinaquest, Advancement RM™ (3.0★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Affinaquest, Advancement RM™ or Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM?

It depends on what you're optimizing for. Affinaquest, Advancement RM™ fits better if you prioritize broader integrations; Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Affinaquest, Advancement RM™ or Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM has more onboarding documentation maturity (82 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Affinaquest, Advancement RM™ vs Full Circle Insights

Affinaquest, Advancement RM™

1. Listing metadata

Full Circle Insights

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

Is Affinaquest, Advancement RM™ or Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM cheaper?

Which has better reviews, Affinaquest, Advancement RM™ or Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM?

Should I choose Affinaquest, Advancement RM™ or Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM?

Which is faster to set up, Affinaquest, Advancement RM™ or Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM?

See full keyword rankings, install trends, and weekly alerts

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