Is Duplicate Check for Salesforce: Duplicate Management made easy or Equilar ExecAtlas for Salesforce cheaper?

Duplicate Check for Salesforce: Duplicate Management made easy is the cheaper option — it offers a free plan (freemium). Equilar ExecAtlas for Salesforce starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Duplicate Check for Salesforce: Duplicate Management made easy or Equilar ExecAtlas for Salesforce?

Equilar ExecAtlas for Salesforce holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

Duplicate Check for Salesforce: Duplicate Management made easy typically suits early-stage and growth-mode teams based on its published review base (302 reviews). Equilar ExecAtlas for Salesforce typically suits early-stage and growth-mode teams based on its published review base (10 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Duplicate Check for vs Equilar ExecAtlas for — Salesforce

Duplicate Check for Salesforce vs Equilar ExecAtlas for Salesforce

Side-by-side comparison · 24 data points

Duplicate Check for Salesforce

4.6·302reviews

The all-in-one NATIVE solution for deduplication: find & merge duplicates in and across leads, contacts, accounts and any (custom) object. Prevent duplicates on manual entry, import and API insert. ➤ Get it Now = production trial ➤ Try it = sandbox trial

salesforcefreemium

Change

1. Listing metadata

Field-level data

	Duplicate Check for Salesforce	Equilar ExecAtlas for Salesforce
Tagline	“The all-in-one NATIVE solution for deduplication: find & merge duplicates in and across leads, contacts, accounts and any (custom) object. Prevent duplicates on manual entry, import and API insert. ➤ Get it Now = production trial ➤ Try it = sandbox trial”255 chars	“ExecAtlas for Salesforce delivers relationship mapping and executive intelligence. It integrates with Salesforce, providing a 360-degree view of decision-makers and uncovering warm introductions to help teams drive growth at key accounts.”238 chars
Description	1179 / 2000 chars59% used	930 / 2000 chars47% used
Screenshots	—	—
Languages	nlenfrdees	en
Platforms	Salesforce	Salesforce
Developer	Plauti	Equilar, Inc.

At a glance

8 metrics · auto-computed

Feature comparison between Duplicate Check for Salesforce: Duplicate Management made easy and Equilar ExecAtlas for Salesforce
Metric	Duplicate Check for Salesforce: Duplicate Management made easy	Equilar ExecAtlas for Salesforce
Rating	4.6 ★	★ 5.0 ★
Total reviews	★ 302	10
Free plan	★ Yes	—
Pricing	freemium	paid
Pricing tiers	—	1 tier
Listed features	★ 6	3
Languages	5 supported	1 supported
Listed since	Oct 2011	Apr 2020

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Equilar ExecAtlas for Salesforce is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs Duplicate Check for Salesforce: Duplicate Management made easy's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Duplicate Check for Salesforce: Duplicate Management made easy offers a free tier (freemium) while Equilar ExecAtlas for Salesforce starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Review base

Duplicate Check for Salesforce: Duplicate Management made easy has the larger user base (302 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Equilar ExecAtlas for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Equilar ExecAtlas for Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — Duplicate Check for Salesforce: Duplicate Management made easy's 302-review base may include the workflow context that matches your specific use case better than Equilar ExecAtlas for Salesforce's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Duplicate Check for Salesforce: Duplicate Management made easy audit • Equilar ExecAtlas for Salesforce audit

Listed	October 6, 2011	April 21, 2020

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Duplicate Check for Salesforce	Equilar ExecAtlas for Salesforce
production trial try	#1	Not ranked
plauti	#1	Not ranked
execatlas	Not ranked	#1
deduplication and	#2	Not ranked
executive	Not ranked	#3

7. App details

Long-form description · keyword frequency

Duplicate Check for Salesforce

Plauti's deduplication engine (formerly Duplicate Check, Plauti Deduplicate) is the most downloaded, most complete deduplication app on the AppExchange. Besides being able to run fully automated deduplication jobs, Plauti offers advanced duplicate prevention features and can detect duplicate records everywhere - from manual inserts and imports to records created via the Salesforce API. + Plauti is 100% native. With no data transfer at any point when finding, merging, or preventing duplicates, your data remains secure. + The application is quick and easy to use. It is designed to enable anyone to manage duplicate records in Salesforce, regardless of their experience level. Personal onboarding session included. + Integrate Plauti in your custom processes with DC Apex API, REST API, Apex plugins, and Flow Actions. We are the most developer-friendly deduplication solution. + Large Data Volume proof - Our clients like EF Education First, Roche, ACLU, and Richemont process millions of records without sweat. NOTE: Using Plauti up to 10.000 records with basic functionality is free. Take a look at our various editions at plauti.com/products/duplicate-check/pricing.

Top keywords

plauti6×3.45%
records5×2.87%
deduplication4×2.30%
duplicate4×2.30%
api3×1.72%
data3×1.72%
apex2×1.15%
duplicate records2×1.15%
salesforce2×1.15%

Equilar ExecAtlas for Salesforce

ExecAtlas for Salesforce: 360-Degree Relationship Mapping In today’s complex B2B sales environment, the ability to accurately organize and leverage executive data is critical for enterprise account leaders. With ExecAtlas for Salesforce, you gain a strategic advantage by mapping relationships across your entire organization and ensuring your CRM data remains current and actionable. Whether you are navigating multi-layered global accounts or building stronger pipelines, ExecAtlas provides the 360-degree relationship map you need to target buyer groups and accelerate deals. ◼ Gain visibility into executive relationships at global accounts to inform strategic, personalized outreach ◼ Build stronger pipelines by leveraging 360-degree relationship maps across your enterprise ◼ Ensure your CRM data is always accurate with daily updates on executive movements, ensuring you stay informed and proactive in your approach

Top keywords

360-degree3×2.40%
360-degree relationship3×2.40%
data3×2.40%
execatlas3×2.40%
executive3×2.40%
relationship3×2.40%
accounts2×1.60%
crm2×1.60%
crm data2×1.60%

Duplicate Check for Salesforce vs Equilar ExecAtlas for Salesforce

Duplicate Check for Salesforce

1. Listing metadata

Equilar ExecAtlas for Salesforce

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Duplicate Check for Salesforce · 2 changes

Equilar ExecAtlas for Salesforce · 0 changes

7. App details

Frequently asked

Is Duplicate Check for Salesforce: Duplicate Management made easy or Equilar ExecAtlas for Salesforce cheaper?

Which has better reviews, Duplicate Check for Salesforce: Duplicate Management made easy or Equilar ExecAtlas for Salesforce?

Should I choose Duplicate Check for Salesforce: Duplicate Management made easy or Equilar ExecAtlas for Salesforce?

Which is faster to set up, Duplicate Check for Salesforce: Duplicate Management made easy or Equilar ExecAtlas for Salesforce?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Duplicate Check for Salesforce: Duplicate Management made easy and Equilar ExecAtlas for Salesforce?