Is Cloudingo: Remove duplicates and improve data quality or Lightning Messaging Utility cheaper?

Lightning Messaging Utility is the cheaper option — it offers a free plan (free). Cloudingo: Remove duplicates and improve data quality starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Cloudingo: Remove duplicates and improve data quality or Lightning Messaging Utility?

Cloudingo: Remove duplicates and improve data quality holds the higher average rating (4.8★ vs 3.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

Cloudingo: Remove duplicates and improve data quality typically suits early-stage and growth-mode teams based on its published review base (559 reviews). Lightning Messaging Utility typically suits early-stage and growth-mode teams based on its published review base (19 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Cloudingo: Remove vs Lightning Messaging — Salesforce

Lightning Messaging Utility vs Cloudingo

Side-by-side comparison · 24 data points

Lightning Messaging Utility

3.4·19reviews

salesforcefree

Change

1. Listing metadata

Field-level data

	Cloudingo	Lightning Messaging Utility
Tagline	“Salesforce deduplication and data quality made easy. Find, merge, and prevent duplicates in Salesforce with admin-friendly, no-code tools. Maintain clean, trusted data for automation, reporting, and AI readiness. FREE TRIAL ►cloudingo.com ”243 chars	“Whether you're a Salesforce Admin or Developer - the way you deliver messages to your users is key to building a user-friendly app! Lighting Messaging Utility gives you the tools you need to build clean and consistent messages at all times!”240 chars
Description	1119 / 2000 chars56% used	605 / 2000 chars30% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Symphonic Source, dba Cloudingo	Salesforce Labs
Listed	October 2, 2012

At a glance

8 metrics · auto-computed

Feature comparison between Cloudingo: Remove duplicates and improve data quality and Lightning Messaging Utility
Metric	Cloudingo: Remove duplicates and improve data quality	Lightning Messaging Utility
Rating	★ 4.8 ★	3.4 ★
Total reviews	★ 559	19
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	3 tiers	—
Listed features	★ 9	2
Languages	1 supported	1 supported
Listed since	Oct 2012	Jun 2020

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Cloudingo: Remove duplicates and improve data quality is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Lightning Messaging Utility's 3.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Lightning Messaging Utility offers a free tier (free) while Cloudingo: Remove duplicates and improve data quality starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

Cloudingo: Remove duplicates and improve data quality has the larger user base (559 reviews vs 19), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lightning Messaging Utility's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Cloudingo: Remove duplicates and improve data quality; mid-market and enterprise admins with specific feature requirements should evaluate both — Lightning Messaging Utility's 19-review base may include the workflow context that matches your specific use case better than Cloudingo: Remove duplicates and improve data quality's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Cloudingo: Remove duplicates and improve data quality audit • Lightning Messaging Utility audit

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Cloudingo	Lightning Messaging Utility
salesforce data	#1	Not ranked
inventory management	#1	Not ranked
management system	#2	Not ranked
gives you	Not ranked	#2
messaging	Not ranked	#4

6. App details

Long-form description · keyword frequency

Cloudingo

Managing Salesforce data is complex—but Cloudingo simplifies it by cleaning up data for AI inside Salesforce and streamlining comprehensive data management and data manipulation. ● Overcome Data Challenges: Eliminate duplication, inconsistencies, data decay, and human errors with our powerful, customizable solution for deduplication and data cleansing. ● Advanced Matching & Duplicate Management: Easily find duplicate contacts, leads, accounts, and person accounts. Leverage customizable filters and matching options—exact, fuzzy, or synonym-based—to merge duplicates in real time, manually, or via mass merge. ● Beyond Deduplication: Import data without creating duplicates, mass convert leads, update/delete records, migrate data, and undo merges while preserving critical information like notes, attachments, and relationships. ● Cloudingo Intelligence: Security, Health, and Org Monitoring: Gain visibility into logins, permissions, installed apps, API usage, and system changes with a unified dashboard that surfaces risks early and improves governance. ► 10-DAY FREE TRIAL – Click GET IT NOW cloudingo.com

Top keywords

data9×6.16%
cloudingo3×2.05%
accounts2×1.37%
customizable2×1.37%
deduplication2×1.37%
duplicate2×1.37%
duplicates2×1.37%
leads2×1.37%
management2×1.37%
mass2×1.37%
matching2×1.37%
merge2×1.37%

Lightning Messaging Utility

Whether you're a Salesforce Admin or Developer - the way you deliver messages to your users is key to building a user-friendly app! Lighting Messaging Utility gives you the tools you need to build clean and consistent messages at all times! Lightning Messaging Utility gives you the ability to drag and drop messaging components into the lighting app builder as well as using them programmatically to speed up development! Always reference the Lightning Design System Messaging Guidelines when using this component: https://www.lightningdesignsystem.com/guidelines/messaging/overview/#site-main-content

Top keywords

messaging5×5.62%
gives2×2.25%
guidelines2×2.25%
lighting2×2.25%
lightning2×2.25%
messages2×2.25%
messaging utility2×2.25%
messaging utility gives2×2.25%
utility2×2.25%
utility gives2×2.25%

Lightning Messaging Utility vs Cloudingo

Lightning Messaging Utility

1. Listing metadata

Cloudingo

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is Cloudingo: Remove duplicates and improve data quality or Lightning Messaging Utility cheaper?

Which has better reviews, Cloudingo: Remove duplicates and improve data quality or Lightning Messaging Utility?

Should I choose Cloudingo: Remove duplicates and improve data quality or Lightning Messaging Utility?

Which is faster to set up, Cloudingo: Remove duplicates and improve data quality or Lightning Messaging Utility?

Which works better for small vs large Salesforce AppExchange admins?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Can I migrate data between Cloudingo: Remove duplicates and improve data quality and Lightning Messaging Utility?