Cloudingo vs Affinaquest, Advancement RM™

Side-by-side comparison

Cloudingo

4.8·559reviews

Native or web-based Salesforce deduplication and data quality. Find, merge, and prevent duplicates across leads, contacts, accounts, and custom objects without losing data, and import dupe-free with no-code admin tools. SOC 2 Type II. Try it FREE today!

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Affinaquest, Advancement RM™

3.0·2reviews

The Affinaquest Advancement RM™ is the leading advancement system for educational institutions, academic health science centers, and select not-for-profits. Manage campaigns, prospects, demographics & giving for the most complex fundraising endeavors.

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At a glance

8 metrics · ★ = leads on this metric

Feature comparison between Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing and Affinaquest, Advancement RM™
Metric	Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing	Affinaquest, Advancement RM™
Rating	★ 4.8 ★	3.0 ★
Total reviews	★ 559	2
Free plan	—	—
Pricing	paid	paid
Pricing tiers	★ 3 tiers	1 tier
Listed features	★ 9

AppRanks verdict

Generated from live data on this page

The call

On the measured data here, Cloudingo leads on more dimensions (2 vs 0). Pick Affinaquest, Advancement RM™ if one of the points where it leads is what you need.

Where Cloudingo leads

Higher average rating: 4.8★ vs 3.0★.
More published reviews: 559 vs 2.

Pricing

Listed entry pricing: Cloudingo at paid, Affinaquest, Advancement RM™ at paid. See the plans table for what each tier includes.

How this is generated

Built only from the Salesforce AppExchange listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology

Read each app's audit: Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing audit • Affinaquest, Advancement RM™ audit

1. Listing metadata

Field-level data

Field	Cloudingo	Affinaquest, Advancement RM™
Tagline	“Native or web-based Salesforce deduplication and data quality. Find, merge, and prevent duplicates across leads, contacts, accounts, and custom objects without losing data, and import dupe-free with no-code admin tools. SOC 2 Type II. Try it FREE today!”	“The Affinaquest Advancement RM™ is the leading advancement system for educational institutions, academic health science centers, and select not-for-profits. Manage campaigns, prospects, demographics & giving for the most complex fundraising endeavors.”
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Symphonic Source, dba Cloudingo	Affinaquest
Listed

Languages	1 supported	1 supported

Listed since	Oct 2012	Feb 2020

3. Features

As listed by each developer

Cloudingo

MERGE DUPLICATES & CONVERT LEADS WITHOUT LOSING DATA Merge leads, contacts, accounts, and custom objects one-by-one or in bulk. Choose which values survive; notes, attachments, and relationships are auto-reparented. Mass convert leads to contacts.
REAL-TIME MERGE & ONGOING SCHEDULED MASS DEDUPE Merge duplicates in real time for leads, contacts, and accounts, or schedule automated mass dedupe jobs to run in the background so duplicates don't build back up.
IMPORT DATA WITHOUT DUPLICATES & EASILY FIND DATA Mass import and dedupe files in one step: Cloudingo updates records that already exist in Salesforce and creates only what’s new. To find data (not import), match a .csv against SFDC and export results.
UNDO & RESTORE MERGES Unmerge and return records to their original state. Automatic backups are kept up to 45 days in Cloudingo-operated storage, or for as long as you choose from your own Amazon or Microsoft Azure storage.
SYNC OUTSIDE DATA Check data coming in from outside systems via API before it creates duplicates and only send clean data to Salesforce or back to external systems.
CATCH DUPLICATES NATIVE RULES MISS Go beyond Salesforce's duplicate and matching rules with custom filters and exact, fuzzy, and synonym matching on standard and custom objects. Merge as many records as you need, beyond the native 3-record limit.
MASS UPDATE, STANDARDIZE, VALIDATE, & DELETE STALE RECORDS Mass update and delete records without Data Loader or spreadsheets. Fix messy field values, verify and standardize U.S. addresses, and clear out bad data so reports and automation stay accurate.
NATIVELY FLAG DUPLICATES FROM THE RECORD PAGE A native Lightning Web Component lets users flag potential duplicates in Salesforce while they work and alerts the admin. Flagged records appear in a dedicated Cloudingo filter, ready to review and merge.
SOC 2 CERTIFIED, REPORTING, & ORG HEALTH SOC 2 certified and works inside Salesforce. Track progress with built-in reporting, control access with permission-based logins, and get alerts on changes to logins, permissions, installed apps, and API usage.

Affinaquest, Advancement RM™

Leverage Salesforce functionality so you can easily track existing donors and major gift prospects
Easily manipulate data with a modular approach to both constituent engagement and data management tools
Comprehensive, fully auditable Gift Processing that meets all industry standards including those of the IRS, FASB, NACUBO and CASE.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Cloudingo	Affinaquest, Advancement RM™
salesforce security	#1	Not ranked
data from	#1	Not ranked
forecasting	#1	Not ranked
cra and irs	Not ranked	#9

7. App details

Long-form description

Cloudingo

Duplicates and messy data break reports, forecasts, lead routing, and automation. Cloudingo gives Salesforce admins and revenue operations teams no-code tools for data management and data manipulation inside Salesforce. ► Advanced Matching & Duplicate Management: Find and remove duplicate leads, contacts, accounts, person accounts, and custom objects. Use exact, fuzzy, or synonym matching and merge in real time, in bulk, or on a schedule. You decide which values survive. ► Beyond Deduplication: Full Data Quality Management: Import without duplicates, mass convert leads, update or delete stale records, standardize values, validate U.S. addresses, and migrate data. ► Clean Data for RevOps and AI: Get accurate pipeline reports, forecasts, routing, and attribution, plus reliable data for Agentforce, scoring, and segmentation. ► Security & Cloudingo Intelligence: SOC 2 certified. Monitor logins, permissions, apps, and API usage. Keep backups for restoring later on Cloudingo's U.S. servers, in Amazon or Azure (ours or yours), or turn them off. Works with Salesforce, Marketo, and HubSpot. Priced per org, not per user. Trusted since 2012. ► 10-DAY FREE TRIAL – GET IT NOW

Affinaquest, Advancement RM™

The Affinaquest portfolio of products provides you with best-in-breed tools to facilitate your fundraising and engagement efforts. Our decades-long foundation in advancement fundamentals and our data aggregation, cleansing, and enrichment tools combine to give you a platform to build on your fundraising success. Our stable and mature product, Advancement RM™, has been developed by acknowledged pioneers in fundraising software, thus ensuring continuity with established business practices. At the same time, we have leveraged the flexibility and extensibility of Salesforce, the most comprehensive CRM platform. Additionally, our customers now have optional access to our industry-leading data warehouse, as well as award-winning data enrichment and first-in-class matching gift solution. Included: State-of-the-Art Major Gift Fundraising Tools -Campaign management (budgets/expenses, campaign trees, KPI dashboards) -CASE standard constituent engagement tracking -An array of biographic data that can be easily retrieved -Industry-leading gift processing and management tools that meet industry standards (IRS, FASB, NACUBO and CASE) -Mobile app to help on-the-road Development Officers

Frequently asked

Common questions about this comparison

Is Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing or Affinaquest, Advancement RM™ cheaper?

Neither Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing nor Affinaquest, Advancement RM™ lists a free plan. Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing's paid plans start at $2,500 / company / year (USD); Affinaquest, Advancement RM™'s paid plans start at $54,000 / custom / year (USD) — priced in different units, so not directly comparable. Prices are as listed on the Salesforce AppExchange; check what each tier includes in the Pricing section above.

Which has better reviews, Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing or Affinaquest, Advancement RM™?

Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing has the higher average rating (4.8★ from 559 reviews) compared to Affinaquest, Advancement RM™ (3.0★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing or Affinaquest, Advancement RM™?

Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing holds the higher average rating (4.8★ vs 3.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing or Affinaquest, Advancement RM™?

Both apps are one-click installs from the Salesforce AppExchange. AppRanks doesn't measure setup time directly; Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing has more published reviews to read for user-reported install experience (559 vs 2).

Which works better for small vs large Salesforce AppExchange admins?

AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Salesforce AppExchange data. What it can show: Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing has 559 published reviews; Affinaquest, Advancement RM™ has 2 published reviews. Compare plan limits and pricing tiers against your own volume.

Can I migrate data between Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing and Affinaquest, Advancement RM™?

Migration support varies by app and category. Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing and Affinaquest, Advancement RM™ both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Affinaquest, Advancement RM™" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Cloudingo vs Affinaquest, Advancement RM™

Cloudingo

Affinaquest, Advancement RM™

At a glance

AppRanks verdict

1. Listing metadata

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Cloudingo · 8 changes

Affinaquest, Advancement RM™ · 0 changes

7. App details

Frequently asked

Is Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing or Affinaquest, Advancement RM™ cheaper?

Which has better reviews, Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing or Affinaquest, Advancement RM™?

Should I choose Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing or Affinaquest, Advancement RM™?

Which is faster to set up, Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing or Affinaquest, Advancement RM™?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Cloudingo: Salesforce Deduplication, Duplicate Management, & Data Cleansing and Affinaquest, Advancement RM™?

Track these apps' keyword rankings and listing changes

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