Is Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality or Equilar ExecAtlas for Salesforce cheaper?

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality is the cheaper option — it offers a free plan (freemium). Equilar ExecAtlas for Salesforce starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality or Equilar ExecAtlas for Salesforce?

Equilar ExecAtlas for Salesforce holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality typically suits early-stage and growth-mode teams based on its published review base (12 reviews). Equilar ExecAtlas for Salesforce typically suits early-stage and growth-mode teams based on its published review base (10 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Data Cleanser, No vs Equilar ExecAtlas for — Salesforce

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality vs Equilar ExecAtlas for Salesforce

Side-by-side comparison · 24 data points

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

4.7·12reviews

Improve Salesforce data quality across Accounts, Contacts, Leads, and custom objects. Score completeness, validity, uniqueness, and freshness, then find and mass merge duplicates with the only fully native Salesforce deduplication and data cleansing app.

salesforcefreemium

Change

1. Listing metadata

Field-level data

	Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality	Equilar ExecAtlas for Salesforce
Tagline	“Improve Salesforce data quality across Accounts, Contacts, Leads, and custom objects. Score completeness, validity, uniqueness, and freshness, then find and mass merge duplicates with the only fully native Salesforce deduplication and data cleansing app.”254 chars	“ExecAtlas for Salesforce delivers relationship mapping and executive intelligence. It integrates with Salesforce, providing a 360-degree view of decision-makers and uncovering warm introductions to help teams drive growth at key accounts.”238 chars
Description	1200 / 2000 chars60% used	930 / 2000 chars47% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Stratus Cloud Solutions	Equilar, Inc.
Listed

At a glance

8 metrics · auto-computed

Feature comparison between Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality and Equilar ExecAtlas for Salesforce
Metric	Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality	Equilar ExecAtlas for Salesforce
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 12	10
Free plan	★ Yes	—
Pricing	freemium	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Nov 2011	Apr 2020

Last updated	—	—

3. Features

As listed by each developer

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

100% SALESFORCE NATIVE Clean Salesforce data without exports, external systems, or third-party access to confidential customer records.
STANDARD + CUSTOM OBJECT DUPLICATE MANAGEMENT Detect and merge duplicates across Accounts, Contacts, Leads, and custom objects using exact, fuzzy, word-mapping, email, phone, address, and company matching.
MERGE SALESFORCE DUPLICATES IN BULK Scan high-volume Salesforce databases and mass merge duplicate groups using configurable master-record and field-survivorship rules.
CONTROL EVERY MERGE Review up to 14 matched records together and select the winning value for each field before merging.
UNDO AND RESTORE MERGES Restore merged records, related child records, and file links when a merge needs to be reversed.
TARGET THE RIGHT RECORDS Filter duplicate-management scenarios by region, record type, or any relevant standard or custom field.
SALESFORCE DATA QUALITY SCORING Score completeness, validity, uniqueness, and freshness by object, then track improvement with native Salesforce dashboards and reports.
DATA READY FOR REPORTING, AUTOMATION, AND AI Improve the trusted customer data behind segmentation, analytics, workflows, and AI-powered Salesforce experiences.
DATA QUALITY DASHBOARDS, REPORTS & SCORES Measure completeness, validity, uniqueness, and freshness across standard and custom objects. Identify weak records and track improvement with native Salesforce dashboards and reports.

Equilar ExecAtlas for Salesforce

Identify Top Targets - Create unified, accurate contact records for key executives across global accounts directly within Salesforce - Utilize state-of-the-art relationship maps to visualize executive connections and decision-makers at target accounts
Activate Your Enterprise Network: - Leverage 360-degree relationship maps to reveal executive relationships across your org, uncovering key connections to enhance business development - Identify relationship paths to buyer groups to accelerate deals
Win Deals Faster: - Craft personalized, data-driven outreach using rich insights into executive transitions and connections at target accounts - Shorten sales cycles with relationship maps to identify influencers and decision-makers in buying committees

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality	Equilar ExecAtlas for Salesforce
production trial try	#1	Not ranked
now production trial	#1	Not ranked
execatlas	Not ranked	#1
executive	Not ranked	#3
data quality	#4	Not ranked

7. App details

Long-form description · keyword frequency

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

Salesforce duplicate management should be simple. Stratus Data Cleanser helps teams find, review, and merge duplicate records across Accounts, Contacts, Leads, and custom objects—without exporting customer data or relying on external processing. THE ONLY FULLY NATIVE SALESFORCE DEDUPLICATION SOLUTION ● All duplicate processing stays on the Salesforce Platform ● Support for standard and custom objects ● Build matching rules, filters, and master-record scoring ● Find duplicates using exact, fuzzy, first-5-letter, and word-mapping logic ● Review matched records and select the best value for each field ● Mass merge duplicate groups with confidence ● Compare groups of up to 14 matched records before merging ● Automatically reparent related Salesforce records ● Monitor duplicates, completed merges, and data quality with native reports and dashboards ● Improve trusted data for reporting, automation, Einstein, and Agentforce ● Optional Rollback add-on restores merged records, related child records, and Salesforce file links ● Responsive customer service and support INSTALL FREE—THIS IS NOT A TIME-LIMITED TRIAL Install the complete Data Cleanser app in your production org with all core

Top keywords

records6×3.70%
data5×3.09%
salesforce5×3.09%
duplicate4×2.47%
cleanser2×1.23%
custom2×1.23%
custom objects2×1.23%
customer2×1.23%
data cleanser2×1.23%
duplicates2×1.23%
find2×1.23%
groups2×1.23%

Equilar ExecAtlas for Salesforce

ExecAtlas for Salesforce: 360-Degree Relationship Mapping In today’s complex B2B sales environment, the ability to accurately organize and leverage executive data is critical for enterprise account leaders. With ExecAtlas for Salesforce, you gain a strategic advantage by mapping relationships across your entire organization and ensuring your CRM data remains current and actionable. Whether you are navigating multi-layered global accounts or building stronger pipelines, ExecAtlas provides the 360-degree relationship map you need to target buyer groups and accelerate deals. ◼ Gain visibility into executive relationships at global accounts to inform strategic, personalized outreach ◼ Build stronger pipelines by leveraging 360-degree relationship maps across your enterprise ◼ Ensure your CRM data is always accurate with daily updates on executive movements, ensuring you stay informed and proactive in your approach

Top keywords

360-degree3×2.40%
360-degree relationship3×2.40%
data3×2.40%
execatlas3×2.40%
executive3×2.40%
relationship3×2.40%
accounts2×1.60%
crm2×1.60%
crm data2×1.60%

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality vs Equilar ExecAtlas for Salesforce

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

1. Listing metadata

Equilar ExecAtlas for Salesforce

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality · 8 changes

Equilar ExecAtlas for Salesforce · 0 changes

7. App details

Frequently asked

Is Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality or Equilar ExecAtlas for Salesforce cheaper?

Which has better reviews, Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality or Equilar ExecAtlas for Salesforce?

Should I choose Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality or Equilar ExecAtlas for Salesforce?

Which is faster to set up, Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality or Equilar ExecAtlas for Salesforce?

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Which works better for small vs large Salesforce AppExchange admins?

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