Side-by-side comparison · 24 data points
Easy to use email marketing platform for small businesses. Create and send stunning emails to your customers in minutes - without having to leave Salesforce.
| iContact for Salesforce | | Mailchimp for Salesforce | |
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| Listed |
THE OFFICIAL MAILCHIMP INTEGRATION FOR SALESFORCE Seamless bi-directional synchronization between Mailchimp and Salesforce, enhanced with advanced capabilities like multi-email field matching, an intuitive data wizard, and specialized support.
| Metric | iContact for Salesforce | Email Marketing, Mass Email, Landing Pages | Mailchimp for Salesforce |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.9 ★ |
| Total reviews | ★ 283 | 15 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | ★ 6 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2010 | Dec 2023 |
Based on the data on this page, Mailchimp for Salesforce is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs iContact for Salesforce | Email Marketing, Mass Email, Landing Pages's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: iContact for Salesforce | Email Marketing, Mass Email, Landing Pages at paid, Mailchimp for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
iContact for Salesforce | Email Marketing, Mass Email, Landing Pages has the larger user base (283 reviews vs 15), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mailchimp for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Mailchimp for Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — iContact for Salesforce | Email Marketing, Mass Email, Landing Pages's 283-review base may include the workflow context that matches your specific use case better than Mailchimp for Salesforce's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: iContact for Salesforce | Email Marketing, Mass Email, Landing Pages audit • Mailchimp for Salesforce audit
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| Keyword | iContact for Salesforce | | Mailchimp for Salesforce |
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| email marketing platform | #4 | #8 |
| email marketing | #3 | #12 |
Both iContact for Salesforce | Email Marketing, Mass Email, Landing Pages and Mailchimp for Salesforce offer paid plans only. iContact for Salesforce | Email Marketing, Mass Email, Landing Pages starts at paid; Mailchimp for Salesforce starts at paid. Compare the per-tier features in the Pricing section above before committing.
Mailchimp for Salesforce has the higher average rating (4.9★ from 15 reviews) compared to iContact for Salesforce | Email Marketing, Mass Email, Landing Pages (4.6★ from 283 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Mailchimp for Salesforce holds the higher average rating (4.9★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. iContact for Salesforce | Email Marketing, Mass Email, Landing Pages has the deeper published review base (283 vs 15), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
iContact for Salesforce | Email Marketing, Mass Email, Landing Pages typically suits early-stage and growth-mode teams based on its published review base (283 reviews). Mailchimp for Salesforce typically suits early-stage and growth-mode teams based on its published review base (15 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. iContact for Salesforce | Email Marketing, Mass Email, Landing Pages and Mailchimp for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mailchimp for Salesforce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
