Side-by-side comparison · 24 data points
Easy to use email marketing platform for small businesses. Create and send stunning emails to your customers in minutes - without having to leave Salesforce.
| iContact - | Emma for Salesforce | | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
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Quickly add your Salesforce records to Emma. See your sends, opens and click right from within Salesforce. Automatically manages subscriber opt-outs.
| Metric | iContact - Email Marketing for Small Business | Emma for Salesforce | Email Marketing & Mass Email for Agencies |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.8 ★ |
| Total reviews | ★ 283 | 4 |
| Free plan | — | — |
| Pricing | paid | paid |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2010 | Jan 2020 |
Emma for Salesforce | Email Marketing & Mass Email for Agencies edges out iContact - Email Marketing for Small Business on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: iContact - Email Marketing for Small Business at paid, Emma for Salesforce | Email Marketing & Mass Email for Agencies at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. iContact - Email Marketing for Small Business has the larger user base (283 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Emma for Salesforce | Email Marketing & Mass Email for Agencies's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Emma for Salesforce | Email Marketing & Mass Email for Agencies; mid-market and enterprise merchants with specific feature requirements should evaluate both — iContact - Email Marketing for Small Business's 283-review base may include the workflow context that matches your specific use case better than Emma for Salesforce | Email Marketing & Mass Email for Agencies's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: iContact - Email Marketing for Small Business audit • Emma for Salesforce | Email Marketing & Mass Email for Agencies audit
| Keyword | iContact - | Emma for Salesforce | |
|---|---|---|
| poll | #42 | Not ranked |
| survey builder | #47 | Not ranked |
| jotform | #51 | Not ranked |
Both iContact - Email Marketing for Small Business and Emma for Salesforce | Email Marketing & Mass Email for Agencies offer paid plans only. iContact - Email Marketing for Small Business starts at paid; Emma for Salesforce | Email Marketing & Mass Email for Agencies starts at paid. Compare the per-tier features in the Pricing section above before committing.
Emma for Salesforce | Email Marketing & Mass Email for Agencies has the higher average rating (4.8★ from 4 reviews) compared to iContact - Email Marketing for Small Business (4.6★ from 283 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. iContact - Email Marketing for Small Business fits better if you prioritize broader integrations; Emma for Salesforce | Email Marketing & Mass Email for Agencies is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. iContact - Email Marketing for Small Business has more onboarding documentation maturity (283 reviews vs 4), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
iContact - Email Marketing for Small Business typically suits early-stage and growth-mode stores based on its review-base composition (283 reviews). Emma for Salesforce | Email Marketing & Mass Email for Agencies aligns more with early-stage and growth-mode stores (4 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. iContact - Email Marketing for Small Business and Emma for Salesforce | Email Marketing & Mass Email for Agencies both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Emma for Salesforce | Email Marketing & Mass Email for Agencies" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
