Which works better for small vs large Salesforce AppExchange admins?

iContact for Salesforce | Email Marketing, Mass Email, Landing Pages typically suits early-stage and growth-mode teams based on its published review base (283 reviews). 360MatchPro by Double the Donation | Matching Gifts Automation typically suits early-stage and growth-mode teams based on its published review base (42 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

iContact for vs 360MatchPro by Double — Salesforce

360MatchPro by Double the Donation | Matching Gifts Automation vs iContact for Salesforce |

Side-by-side comparison · 24 data points

360MatchPro by Double the Donation | Matching Gifts Automation

5.0·42reviews

360MatchPro by Double the Donation helps fundraisers increase revenue from corporate matching gift programs. Identify match-eligible donors and drive their matches to completion with 360MatchPro and Salesforce.

salesforcepaid

Change

1. Listing metadata

Field-level data

	iContact for Salesforce \|	360MatchPro by Double the Donation \| Matching Gifts Automation
Tagline	“Easy to use email marketing platform for small businesses. Create and send stunning emails to your customers in minutes - without having to leave Salesforce. ”160 chars	“360MatchPro by Double the Donation helps fundraisers increase revenue from corporate matching gift programs. Identify match-eligible donors and drive their matches to completion with 360MatchPro and Salesforce.”210 chars
Description	1072 / 2000 chars54% used	1054 / 2000 chars53% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	iContact LLC	Double the Donation
Listed	September 1, 2010	January 17, 2020

At a glance

8 metrics · auto-computed

Feature comparison between iContact for Salesforce | Email Marketing, Mass Email, Landing Pages and 360MatchPro by Double the Donation | Matching Gifts Automation
Metric	iContact for Salesforce \| Email Marketing, Mass Email, Landing Pages	360MatchPro by Double the Donation \| Matching Gifts Automation
Rating	4.6 ★	★ 5.0 ★
Total reviews	★ 283	42
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	3	★ 6
Languages	1 supported	1 supported
Listed since	Sep 2010	Jan 2020

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, 360MatchPro by Double the Donation | Matching Gifts Automation is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs iContact for Salesforce | Email Marketing, Mass Email, Landing Pages's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: iContact for Salesforce | Email Marketing, Mass Email, Landing Pages at paid, 360MatchPro by Double the Donation | Matching Gifts Automation at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

iContact for Salesforce | Email Marketing, Mass Email, Landing Pages has the larger user base (283 reviews vs 42), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. 360MatchPro by Double the Donation | Matching Gifts Automation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to 360MatchPro by Double the Donation | Matching Gifts Automation; mid-market and enterprise admins with specific feature requirements should evaluate both — iContact for Salesforce | Email Marketing, Mass Email, Landing Pages's 283-review base may include the workflow context that matches your specific use case better than 360MatchPro by Double the Donation | Matching Gifts Automation's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: iContact for Salesforce | Email Marketing, Mass Email, Landing Pages audit • 360MatchPro by Double the Donation | Matching Gifts Automation audit

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	iContact for Salesforce \|	360MatchPro by Double the Donation \| Matching Gifts Automation
user requests matching	Not ranked	#1
email marketing	#3	Not ranked
audience	#3	Not ranked
email marketing platform	#4	Not ranked
donations ensuring compliance	Not ranked	#4

6. App details

Long-form description · keyword frequency

iContact for Salesforce |

Leverage your CRM data with iContact’s fully integrated email marketing solution to engage and grow your audience. iContact for Salesforce - Lightning Edition - provides you with easy-to-use tools to build better relationships with prospects, leads, and customers through email marketing. Design stunning emails in minutes, send customized emails at the right time, and track and enhance performance with real-time reporting right within Salesforce. Create & Build emails with: - Drag & Drop builder - HTML Editor - 1,000+ stock images Schedule Emails & Test Email Campaigns with: - A/B testing and email automation - Scheduled sending - Audience segmentation - Reporting hosted on an intuitive central dashboard Expand your reach with: - Landing page builder - Create, manage, and post on social media platforms like Facebook, Twitter, Instagram, and TikTok - Connect with 1000+ apps including Wordpress All iContact customers are backed by our award-winning US-based technical support. Watch a demo in the Overview section or click "Get it Now" to get started!

Top keywords

email4×2.44%
emails4×2.44%
icontact3×1.83%
audience2×1.22%
build2×1.22%
builder2×1.22%
customers2×1.22%
email marketing2×1.22%
marketing2×1.22%
reporting2×1.22%
salesforce2×1.22%

360MatchPro by Double the Donation | Matching Gifts Automation

Double the Donation is the leading provider of matching gift automation to nonprofits and educational institutions. The 360MatchPro platform provides thousands of fundraisers with tools to identify match-eligible donors, drive matches to completion, and get up-to-the-minute data on matching gift progress. Guide donors to their company gift matching request forms, send custom emails to increase gift match probability, and keep track of your donor’s match data so you can reallocate your time to your top opportunities. 360MatchPro integrates easily with Salesforce using custom mapping, our built-in NPSP template, or nonprofit cloud offering, allowing donation records to flow into 360MatchPro so you can identify match opportunities and drive them to completion. Valuable matching gift data from 360MatchPro then flows back into Salesforce so you can access top opportunities and drive donations across platforms. With 360MatchPro, thousands of fundraisers have tapped into the $4-7 billion in matching gift revenue that goes unclaimed each year.

Top keywords

gift6×3.92%
360matchpro5×3.27%
matching5×3.27%
matching gift4×2.61%
data3×1.96%
drive3×1.96%
match3×1.96%
opportunities3×1.96%

Frequently asked

Common questions about this comparison

Is iContact for Salesforce | Email Marketing, Mass Email, Landing Pages or 360MatchPro by Double the Donation | Matching Gifts Automation cheaper?

Both iContact for Salesforce | Email Marketing, Mass Email, Landing Pages and 360MatchPro by Double the Donation | Matching Gifts Automation offer paid plans only. iContact for Salesforce | Email Marketing, Mass Email, Landing Pages starts at paid; 360MatchPro by Double the Donation | Matching Gifts Automation starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, iContact for Salesforce | Email Marketing, Mass Email, Landing Pages or 360MatchPro by Double the Donation | Matching Gifts Automation?

360MatchPro by Double the Donation | Matching Gifts Automation has the higher average rating (5.0★ from 42 reviews) compared to iContact for Salesforce | Email Marketing, Mass Email, Landing Pages (4.6★ from 283 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose iContact for Salesforce | Email Marketing, Mass Email, Landing Pages or 360MatchPro by Double the Donation | Matching Gifts Automation?

360MatchPro by Double the Donation | Matching Gifts Automation holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, iContact for Salesforce | Email Marketing, Mass Email, Landing Pages or 360MatchPro by Double the Donation | Matching Gifts Automation?

Both apps are one-click installs from the Salesforce AppExchange. iContact for Salesforce | Email Marketing, Mass Email, Landing Pages has the deeper published review base (283 vs 42), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

360MatchPro by Double the Donation | Matching Gifts Automation vs iContact for Salesforce |

360MatchPro by Double the Donation | Matching Gifts Automation

1. Listing metadata

iContact for Salesforce |

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is iContact for Salesforce | Email Marketing, Mass Email, Landing Pages or 360MatchPro by Double the Donation | Matching Gifts Automation cheaper?

Which has better reviews, iContact for Salesforce | Email Marketing, Mass Email, Landing Pages or 360MatchPro by Double the Donation | Matching Gifts Automation?

Should I choose iContact for Salesforce | Email Marketing, Mass Email, Landing Pages or 360MatchPro by Double the Donation | Matching Gifts Automation?

Which is faster to set up, iContact for Salesforce | Email Marketing, Mass Email, Landing Pages or 360MatchPro by Double the Donation | Matching Gifts Automation?

See full keyword rankings, install trends, and weekly alerts

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