Side-by-side comparison · 24 data points
Easy to use email marketing platform for small businesses. Create and send stunning emails to your customers in minutes - without having to leave Salesforce.
| iContact for Salesforce | | Unsubscribe Link | |
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| Description | ||
| Screenshots | — | — |
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Include an easy way for recipients to unsubscribe from commercial email sent through Salesforce. By clicking the link, all contacts and leads with the relevant email address will be checked "Email Opt Out."
| Metric | iContact for Salesforce | Email Marketing, Mass Email, Landing Pages | Unsubscribe Link |
|---|---|---|
| Rating | ★ 4.6 ★ | 4.2 ★ |
| Total reviews | ★ 283 | 76 |
| Free plan | — | ★ Yes |
| Pricing | paid | free |
| Pricing tiers | 1 tier | — |
| Listed features | ★ 3 | 1 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2010 | Dec 2019 |
Based on the data on this page, iContact for Salesforce | Email Marketing, Mass Email, Landing Pages is the stronger choice for most Salesforce AppExchange admins — 4.6★ vs Unsubscribe Link's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Unsubscribe Link offers a free tier (free) while iContact for Salesforce | Email Marketing, Mass Email, Landing Pages starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
iContact for Salesforce | Email Marketing, Mass Email, Landing Pages has the larger user base (283 reviews vs 76), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Unsubscribe Link's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to iContact for Salesforce | Email Marketing, Mass Email, Landing Pages; mid-market and enterprise admins with specific feature requirements should evaluate both — Unsubscribe Link's 76-review base may include the workflow context that matches your specific use case better than iContact for Salesforce | Email Marketing, Mass Email, Landing Pages's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: iContact for Salesforce | Email Marketing, Mass Email, Landing Pages audit • Unsubscribe Link audit
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| Keyword | iContact for Salesforce | | Unsubscribe Link |
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| mass email | #9 | #12 |
| #11 | #11 |
Unsubscribe Link is the cheaper option — it offers a free plan (free). iContact for Salesforce | Email Marketing, Mass Email, Landing Pages starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
iContact for Salesforce | Email Marketing, Mass Email, Landing Pages has the higher average rating (4.6★ from 283 reviews) compared to Unsubscribe Link (4.2★ from 76 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
iContact for Salesforce | Email Marketing, Mass Email, Landing Pages holds the higher average rating (4.6★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. iContact for Salesforce | Email Marketing, Mass Email, Landing Pages has the deeper published review base (283 vs 76), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
iContact for Salesforce | Email Marketing, Mass Email, Landing Pages typically suits early-stage and growth-mode teams based on its published review base (283 reviews). Unsubscribe Link typically suits early-stage and growth-mode teams based on its published review base (76 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. iContact for Salesforce | Email Marketing, Mass Email, Landing Pages and Unsubscribe Link both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Unsubscribe Link" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.