Side-by-side comparison · 24 data points
Easy to use email marketing platform for small businesses. Create and send stunning emails to your customers in minutes - without having to leave Salesforce.
| iContact - | Campaign Monitor for Salesforce | | |
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Discover why Campaign Monitor is the #1 Salesforce app. With this integration, you’ll no longer need your tech team to manually pull a list or gather data for you before you can create the hyper-targeted emails your subscribers expect.
| Metric | iContact - Email Marketing for Small Business | Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.8 ★ |
| Total reviews | ★ 283 | 94 |
| Free plan | — | — |
| Pricing | paid | paid |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2010 | Sep 2012 |
Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) edges out iContact - Email Marketing for Small Business on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: iContact - Email Marketing for Small Business at paid, Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. iContact - Email Marketing for Small Business has the larger user base (283 reviews vs 94), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF); mid-market and enterprise merchants with specific feature requirements should evaluate both — iContact - Email Marketing for Small Business's 283-review base may include the workflow context that matches your specific use case better than Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: iContact - Email Marketing for Small Business audit • Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) audit
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| Keyword | iContact - | Campaign Monitor for Salesforce | |
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| email marketing | #3 | #4 |
| email marketing platform | #2 | #6 |
| mass emails | #7 | #4 |
| mass email | #9 | #4 |
| emails and | #7 | #9 |
Both iContact - Email Marketing for Small Business and Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) offer paid plans only. iContact - Email Marketing for Small Business starts at paid; Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) starts at paid. Compare the per-tier features in the Pricing section above before committing.
Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) has the higher average rating (4.8★ from 94 reviews) compared to iContact - Email Marketing for Small Business (4.6★ from 283 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. iContact - Email Marketing for Small Business fits better if you prioritize broader integrations; Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. iContact - Email Marketing for Small Business has more onboarding documentation maturity (283 reviews vs 94), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
iContact - Email Marketing for Small Business typically suits early-stage and growth-mode stores based on its review-base composition (283 reviews). Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) aligns more with early-stage and growth-mode stores (94 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. iContact - Email Marketing for Small Business and Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
