Is AddressTools Premium: Address Verification & Standardisation Suite or Badger Maps: Sales Route Planner For Salesforce cheaper?

Both AddressTools Premium: Address Verification & Standardisation Suite and Badger Maps: Sales Route Planner For Salesforce offer paid plans only. AddressTools Premium: Address Verification & Standardisation Suite starts at paid; Badger Maps: Sales Route Planner For Salesforce starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, AddressTools Premium: Address Verification & Standardisation Suite or Badger Maps: Sales Route Planner For Salesforce?

AddressTools Premium: Address Verification & Standardisation Suite (5.0★, 82 reviews) and Badger Maps: Sales Route Planner For Salesforce (5.0★, 11 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose AddressTools Premium: Address Verification & Standardisation Suite or Badger Maps: Sales Route Planner For Salesforce?

Badger Maps: Sales Route Planner For Salesforce holds the higher average rating (5.0★ vs 5.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, AddressTools Premium: Address Verification & Standardisation Suite or Badger Maps: Sales Route Planner For Salesforce?

Both apps are one-click installs from the Salesforce AppExchange. AddressTools Premium: Address Verification & Standardisation Suite has the deeper published review base (82 vs 11), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

AddressTools Premium: Address Verification & Standardisation Suite typically suits early-stage and growth-mode teams based on its published review base (82 reviews). Badger Maps: Sales Route Planner For Salesforce typically suits early-stage and growth-mode teams based on its published review base (11 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between AddressTools Premium: Address Verification & Standardisation Suite and Badger Maps: Sales Route Planner For Salesforce?

Migration support varies by app and category. AddressTools Premium: Address Verification & Standardisation Suite and Badger Maps: Sales Route Planner For Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Badger Maps: Sales Route Planner For Salesforce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

AddressTools Premium vs Badger Maps: Sales — Salesforce

Badger Maps vs AddressTools Premium

Side-by-side comparison · 24 data points

Badger Maps

5.0·11reviews

Badger Maps is a route planner and territory management solution for field sales and service teams. Combine routing, sales territory mapping, and data collection into one mobile app that keeps all your Salesforce data accessible and in sync in the field.

salesforcepaid

Change

1. Listing metadata

Field-level data

	AddressTools Premium	Badger Maps
Tagline	“Clean up your org, enhance territory management, reduce delivery failures, simplify reporting… It all starts with good address data. AddressTools is a comprehensive package for address validation, standardisation & verification.”229 chars	“Badger Maps is a route planner and territory management solution for field sales and service teams. Combine routing, sales territory mapping, and data collection into one mobile app that keeps all your Salesforce data accessible and in sync in the field.”254 chars
Description	1174 / 2000 chars59% used	1196 / 2000 chars60% used
Screenshots	—	—
Languages	nlenfifrde+10 more	en
Platforms	Salesforce	Salesforce
Developer	ProvenWorks	Badger Maps, Inc.

At a glance

8 metrics · auto-computed

Feature comparison between AddressTools Premium: Address Verification & Standardisation Suite and Badger Maps: Sales Route Planner For Salesforce
Metric	AddressTools Premium: Address Verification & Standardisation Suite	Badger Maps: Sales Route Planner For Salesforce
Rating	5.0 ★	★ 5.0 ★
Total reviews	★ 82	11
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	5	★ 9
Languages	15 supported	1 supported
Listed since	Apr 2010	Feb 2014

Listed	April 20, 2010	February 7, 2014

Last updated	—	—

3. Features

As listed by each developer

AddressTools Premium

Verify global address data Unlike data sourced from Google, AddressTools accesses authoritative postal‑authority sources (Royal Mail, USPS, Canada Post) to provide truly verified addresses, reducing failed‑delivery rates by up to 70 %.
Validate data at point of entry Improve address quality the moment it’s entered with flexible validation rules and out‑of‑the‑box country, state and US ZIP values.
Standardise country and state Simplify reporting and streamline administrative processes by standardising country and state values to your preferred format.
Batch validation Run a one‑click flow or Apex job to cleanse existing address records in bulk.
Supports all standard Salesforce objects Works with Leads, Contacts, Accounts, Opportunities, and custom objects out‑of‑the‑box

Badger Maps

📍 Route Planning & Optimization Badger’s sales route planner & territory mapping app helps field sales & service reps get the fastest sales routes with up to 120 stops. Drive 20% less, and fit 2 more meetings each day route planning with Badger Maps.
📍 A Mapping App for Salesforce Snap a route planner & territory management app onto Salesforce to access and sync your sales data from the field. With a 2 way, real time integration, map & sync Accounts, Contacts, Opportunities, Leads and Custom Objects.
📍 Automated Data Collection & Syncing Stop copying data over. Capture customer details with check-in forms that automatically populate the right fields in Salesforce. Outside sales & service reps collect 50% more data into Salesforce with their phone.
📍 Your Salesforce Data on a Map Sales territory mapping helps you focus on the right accounts. Colorize and filter the accounts on mobile Salesforce maps according to custom metrics, like business type or sales stage, to make key accounts stand out.
📍Features Made for Field Reps Badger is mobile first territory mapping software, built for reps from the ground up. Enjoy features like live traffic views, calendar sync, follow up reminders, Apple CarPlay, and integrations with Google Maps & Waze.

Keyword	AddressTools Premium	Badger Maps
territory	#12	#1
territory management	#11	#3
field sales	#8	#10

7. App details

Long-form description · keyword frequency

AddressTools Premium

Verification: ✔ Typeahead power‑search premise‑level address verification using global‑local postal authority data (free 25 credits on install) – e.g. USPS, Royal Mail, Canada Post ✔ Clean all existing address data ✔ Geocoding Standardisation: ✔ Standardise country values as full country name, ISO‑2 or ISO‑3 codes ✔ Alternative country and state names – auto‑standardise common or non‑standard values (e.g. change “England” → “United Kingdom”, “Deutschland” → “Germany”, “مِصر” → “Egypt”) ✔ Includes French, German, Spanish and local values ✔ Choose state code vs name on a per‑country basis (e.g. store state codes for “United States” but full names for “Canada” records) Automation: ✔ Auto‑complete city and state fields from a US zip‑code ✔ County population ✔ Display the current time or UTC offset ✔ Lookup field functionality for easy auto‑complete formula fields (e.g. US county, sales territory, time zone, field rep or currency) Fully customisable: ✔ Supports Communities ✔ Supports NPSP ✔ Supports orgs with Salesforce® Country & State Pick Lists enabled ✔ Supports custom fields, objects & Visualforce pages ✔ Empower your flows & custom Lightning components

Top keywords

country5×2.99%
state5×2.99%
supports4×2.40%
auto3×1.80%
fields3×1.80%
values3×1.80%
address2×1.20%
auto complete2×1.20%
canada2×1.20%
code2×1.20%
codes2×1.20%
complete2×1.20%

Badger Maps

Get rid of the busy work, and boost productivity with Badger’s Salesforce maps solution. Mobile Sales Mapping & Route Planning for Outside Sales Reps - Optimize routes with 100+ stops - Save routes - Set follow-up reminders - Segment data with custom fields - Map Salesforce objects - Colorize & filter accounts by data type - Mass update data from your map - Sync with your calendar - Use Google Maps, Apple Maps or Waze - Use Apple CarPlay - See live traffic - Find qualified leads in your vicinity Field Data & Reporting for Field Reps & Sales Managers - Take notes with automated forms - Sync data with Salesforce in real time - Location and time stamped activity - Add notes with voice to text - Automate activity reports - Track Mileage - Best in class security - HIPAA compliant Territory Analytics for Sales Operations & Management - Map custom metrics - Map demographic data - Restrict geographic focus - Generate charts & graphs - Heat maps, bubble maps & thematic maps Territory Mapping for Your Field Team - Assign territories - Create hierarchies - Reassign routes - Create territories - Balance territories - Optimize your alignment - Push territory updates to Salesforce

Top keywords

data6×3.02%
maps6×3.02%
map4×2.01%
sales4×2.01%
salesforce4×2.01%
field3×1.51%
routes3×1.51%
territories3×1.51%

Badger Maps vs AddressTools Premium

Badger Maps

1. Listing metadata

AddressTools Premium

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

AddressTools Premium · 3 changes

Badger Maps · 0 changes

7. App details

Frequently asked

Is AddressTools Premium: Address Verification & Standardisation Suite or Badger Maps: Sales Route Planner For Salesforce cheaper?

Which has better reviews, AddressTools Premium: Address Verification & Standardisation Suite or Badger Maps: Sales Route Planner For Salesforce?

Should I choose AddressTools Premium: Address Verification & Standardisation Suite or Badger Maps: Sales Route Planner For Salesforce?

Which is faster to set up, AddressTools Premium: Address Verification & Standardisation Suite or Badger Maps: Sales Route Planner For Salesforce?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between AddressTools Premium: Address Verification & Standardisation Suite and Badger Maps: Sales Route Planner For Salesforce?