Side-by-side comparison · 24 data points
Give customers, partners and external users seamless access to any application using their Salesforce record. Turn Contacts, Accounts, Leads and Custom Objects into digital identities and enable Salesforce SSO, passwordless login, CIAM and federated auth.
| SMS-Magic | Business Messaging | External Identity Provider for Salesforce Contacts, Accounts & Custom Objects | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| Metric | SMS-Magic | Business Messaging | External Identity Provider for Salesforce Contacts, Accounts & Custom Objects |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.1k | 1 |
| Free plan | — | ★ Yes |
| Pricing | paid | free |
| Pricing tiers | 1 tier | — |
| Listed features | 8 | ★ 9 |
| Languages | 16 supported | 1 supported |
| Listed since | Mar 2010 | Aug 2026 |
External Identity Provider for Salesforce Contacts, Accounts & Custom Objects edges out SMS-Magic | Business Messaging on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
On pricing, External Identity Provider for Salesforce Contacts, Accounts & Custom Objects offers a free tier (free) while SMS-Magic | Business Messaging starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. External Identity Provider for Salesforce Contacts, Accounts & Custom Objects's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to External Identity Provider for Salesforce Contacts, Accounts & Custom Objects; mid-market and enterprise admins with specific feature requirements should evaluate both — SMS-Magic | Business Messaging's 1,135-review base may include the workflow context that matches your specific use case better than External Identity Provider for Salesforce Contacts, Accounts & Custom Objects's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS-Magic | Business Messaging audit • External Identity Provider for Salesforce Contacts, Accounts & Custom Objects audit
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| Keyword | SMS-Magic | Business Messaging | External Identity Provider for Salesforce Contacts, Accounts & Custom Objects |
|---|---|---|
| to engage | #1 | Not ranked |
| engage | #1 | Not ranked |
| messaging | #1 | Not ranked |
| salesforce objects | Not ranked | #2 |
| custom objects | Not ranked | #2 |
No tracked changes.
External Identity Provider for Salesforce Contacts, Accounts & Custom Objects is the cheaper option — it offers a free plan (free). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
External Identity Provider for Salesforce Contacts, Accounts & Custom Objects has the higher average rating (5.0★ from 1 reviews) compared to SMS-Magic | Business Messaging (4.8★ from 1,135 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
External Identity Provider for Salesforce Contacts, Accounts & Custom Objects holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). External Identity Provider for Salesforce Contacts, Accounts & Custom Objects typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS-Magic | Business Messaging and External Identity Provider for Salesforce Contacts, Accounts & Custom Objects both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from External Identity Provider for Salesforce Contacts, Accounts & Custom Objects" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.