Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| SMS-Magic | Business Messaging | Text Anything + Twilio | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Text from your Salesforce org using your Twilio account. No message markups. Text Anything supports conversational, bulk and automated SMS and MMS messaging and call forwarding. Easily fetch your Twilio numbers and compliance campaigns. 5 min setup.
| Metric | SMS-Magic | Business Messaging | Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account |
|---|---|---|
| Rating | 4.8 ★ | — |
| Total reviews | 1.1k | 0 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 8 | 1 |
| Languages | 16 supported | 1 supported |
| Listed since | Mar 2010 | Feb 2024 |
Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: SMS-Magic | Business Messaging at paid, Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account's 0-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS-Magic | Business Messaging audit • Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account audit
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| Last updated | — | — |
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| Keyword | SMS-Magic | Business Messaging | Text Anything + Twilio |
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| appointment | #84 | #943 |
Both SMS-Magic | Business Messaging and Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account offer paid plans only. SMS-Magic | Business Messaging starts at paid; Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account starts at paid. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. SMS-Magic | Business Messaging does carry the larger published review base (1,135 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS-Magic | Business Messaging and Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Text Anything + Twilio: SMS/MMS from Salesforce Using Your Twilio Account" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
