Rex vs SMS-Magic | Business Messaging

Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Rex's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Rex offers a free tier (free_to_install) while SMS-Magic | Business Messaging starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Rex's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Rex's 0-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is SMS-Magic | Business Messaging or Rex cheaper?

Rex is the cheaper option — it offers a free plan (free_to_install). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose SMS-Magic | Business Messaging or Rex?

AppRanks cannot separate these two on rating, because neither publishes one. SMS-Magic | Business Messaging does carry the larger published review base (1,135 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, SMS-Magic | Business Messaging or Rex?

Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Rex typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between SMS-Magic | Business Messaging and Rex?

Migration support varies by app and category. SMS-Magic | Business Messaging and Rex both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Rex" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.