Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| SMS-Magic | Business Messaging | Apex Skipper | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Apex Skipper is the App Exchange Managed package with Update Button with UI developed using Lightning component and fieldset to show fields and easily configurable which is used to update field values by skipping the apex triggers for any object.
| Metric | SMS-Magic | Business Messaging | Apex Skipper |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.1k | 11 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 8 | 3 |
| Languages | 16 supported | 1 supported |
| Listed since | Mar 2010 | Jun 2022 |
Apex Skipper edges out SMS-Magic | Business Messaging on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: SMS-Magic | Business Messaging at paid, Apex Skipper at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 11), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Apex Skipper's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Apex Skipper; mid-market and enterprise admins with specific feature requirements should evaluate both — SMS-Magic | Business Messaging's 1,135-review base may include the workflow context that matches your specific use case better than Apex Skipper's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS-Magic | Business Messaging audit • Apex Skipper audit
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| Last updated | — | — |
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| Keyword | SMS-Magic | Business Messaging | Apex Skipper |
|---|---|---|
| to engage | #1 | Not ranked |
| engage | #1 | Not ranked |
| messaging | #1 | Not ranked |
| and apex | Not ranked | #4 |
Both SMS-Magic | Business Messaging and Apex Skipper offer paid plans only. SMS-Magic | Business Messaging starts at paid; Apex Skipper starts at paid. Compare the per-tier features in the Pricing section above before committing.
Apex Skipper has the higher average rating (5.0★ from 11 reviews) compared to SMS-Magic | Business Messaging (4.8★ from 1,135 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Apex Skipper holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 11), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Apex Skipper typically suits early-stage and growth-mode teams based on its published review base (11 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS-Magic | Business Messaging and Apex Skipper both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Apex Skipper" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.