Excel.IO vs SMS-Magic | Business Messaging

Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Excel.IO's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Excel.IO offers a free tier (free) while SMS-Magic | Business Messaging starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Excel.IO's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Excel.IO's 8-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is SMS-Magic | Business Messaging or Excel.IO cheaper?

Excel.IO is the cheaper option — it offers a free plan (free). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, SMS-Magic | Business Messaging or Excel.IO?

SMS-Magic | Business Messaging has the higher average rating (4.8★ from 1,135 reviews) compared to Excel.IO (3.8★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose SMS-Magic | Business Messaging or Excel.IO?

SMS-Magic | Business Messaging holds the higher average rating (4.8★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, SMS-Magic | Business Messaging or Excel.IO?

Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Excel.IO typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between SMS-Magic | Business Messaging and Excel.IO?

Migration support varies by app and category. SMS-Magic | Business Messaging and Excel.IO both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Excel.IO" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.