Custom Object Teams vs SMS-Magic | Business Messaging

Custom Object Teams edges out SMS-Magic | Business Messaging on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

On pricing, Custom Object Teams offers a free tier (free) while SMS-Magic | Business Messaging starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Custom Object Teams's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage admins who need fast install and low risk should default to Custom Object Teams; mid-market and enterprise admins with specific feature requirements should evaluate both — SMS-Magic | Business Messaging's 1,135-review base may include the workflow context that matches your specific use case better than Custom Object Teams's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is SMS-Magic | Business Messaging or Custom Object Teams cheaper?

Custom Object Teams is the cheaper option — it offers a free plan (free). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, SMS-Magic | Business Messaging or Custom Object Teams?

Custom Object Teams has the higher average rating (5.0★ from 8 reviews) compared to SMS-Magic | Business Messaging (4.8★ from 1,135 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose SMS-Magic | Business Messaging or Custom Object Teams?

Custom Object Teams holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, SMS-Magic | Business Messaging or Custom Object Teams?

Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Custom Object Teams typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.