Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| SMS-Magic | Business Messaging | Zoom for Lightning | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Collaborate seamlessly using Zoom’s integration with Salesforce Sales Cloud, Service Cloud, and CTI. Supercharge your productivity and enhance customer experiences by leveraging Zoom Workplace features directly in your Salesforce environment.
| Metric | SMS-Magic | Business Messaging | Zoom for Lightning |
|---|---|---|
| Rating | ★ 4.8 ★ | 2.5 ★ |
| Total reviews | ★ 1.1k | 24 |
| Free plan | — | ★ Yes |
| Pricing | paid | free |
| Pricing tiers | 1 tier | — |
| Listed features | 8 | 8 |
| Languages | 16 supported | 1 supported |
| Listed since | Mar 2010 | Sep 2022 |
Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Zoom for Lightning's 2.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Zoom for Lightning offers a free tier (free) while SMS-Magic | Business Messaging starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 24), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Zoom for Lightning's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Zoom for Lightning's 24-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS-Magic | Business Messaging audit • Zoom for Lightning audit
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| Last updated | — | — |
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| Keyword | SMS-Magic | Business Messaging | Zoom for Lightning |
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| poll | #29 | #3 |
| registration form | #105 | #102 |
Zoom for Lightning is the cheaper option — it offers a free plan (free). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
SMS-Magic | Business Messaging has the higher average rating (4.8★ from 1,135 reviews) compared to Zoom for Lightning (2.5★ from 24 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
SMS-Magic | Business Messaging holds the higher average rating (4.8★ vs 2.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 24), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Zoom for Lightning typically suits early-stage and growth-mode teams based on its published review base (24 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS-Magic | Business Messaging and Zoom for Lightning both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Zoom for Lightning" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.