Side-by-side comparison · 24 data points
| SMS-Magic | Business Messaging | IQVIA Data Connector | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| Metric | SMS-Magic | Business Messaging | IQVIA Data Connector |
|---|---|---|
| Rating | ★ 4.8 ★ | 3.0 ★ |
| Total reviews | ★ 1.1k | 4 |
| Free plan | — | ★ Yes |
| Pricing | paid | free |
| Pricing tiers | 1 tier | — |
| Listed features | ★ 8 | 1 |
| Languages | 16 supported | 1 supported |
| Listed since | Mar 2010 | Nov 2016 |
Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs IQVIA Data Connector's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, IQVIA Data Connector offers a free tier (free) while SMS-Magic | Business Messaging starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. IQVIA Data Connector's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — IQVIA Data Connector's 4-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS-Magic | Business Messaging audit • IQVIA Data Connector audit
| Last updated | — | — |
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| Keyword | SMS-Magic | Business Messaging | IQVIA Data Connector |
|---|---|---|
| to engage | #1 | Not ranked |
| engage | #1 | Not ranked |
| messaging | #1 | Not ranked |
| download | Not ranked | #5 |
| error | Not ranked | #10 |
IQVIA Data Connector is the cheaper option — it offers a free plan (free). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
SMS-Magic | Business Messaging has the higher average rating (4.8★ from 1,135 reviews) compared to IQVIA Data Connector (3.0★ from 4 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
SMS-Magic | Business Messaging holds the higher average rating (4.8★ vs 3.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). IQVIA Data Connector typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS-Magic | Business Messaging and IQVIA Data Connector both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from IQVIA Data Connector" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.