Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| SMS-Magic | Business Messaging | Round Robin Distributor | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Round Robin Distributor assigns leads/cases to live agents in real time based on a configurable business logic. Round Robin Distributor also lets you perform: • Schedule based assignments • Relationship-based assignments • Load Balancing
| Metric | SMS-Magic | Business Messaging | Round Robin Distributor: Lead Assignment, Case Assignment & Distribution |
|---|---|---|
| Rating | 4.8 ★ | ★ 4.9 ★ |
| Total reviews | ★ 1.1k | 11 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 8 | 7 |
| Languages | 16 supported | 1 supported |
| Listed since | Mar 2010 | Mar 2016 |
SMS-Magic | Business Messaging and Round Robin Distributor: Lead Assignment, Case Assignment & Distribution are evenly matched on rating (4.8★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: SMS-Magic | Business Messaging at paid, Round Robin Distributor: Lead Assignment, Case Assignment & Distribution at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 11), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Round Robin Distributor: Lead Assignment, Case Assignment & Distribution's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS-Magic | Business Messaging audit • Round Robin Distributor: Lead Assignment, Case Assignment & Distribution audit
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| Last updated | — | — |
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| Keyword | SMS-Magic | Business Messaging | Round Robin Distributor |
|---|---|---|
| to engage | #1 | Not ranked |
| engage | #1 | Not ranked |
| messaging | #1 | Not ranked |
| lead distribution | Not ranked | #2 |
| case assignment | Not ranked | #3 |
Both SMS-Magic | Business Messaging and Round Robin Distributor: Lead Assignment, Case Assignment & Distribution offer paid plans only. SMS-Magic | Business Messaging starts at paid; Round Robin Distributor: Lead Assignment, Case Assignment & Distribution starts at paid. Compare the per-tier features in the Pricing section above before committing.
SMS-Magic | Business Messaging (4.8★, 1,135 reviews) and Round Robin Distributor: Lead Assignment, Case Assignment & Distribution (4.9★, 11 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Round Robin Distributor: Lead Assignment, Case Assignment & Distribution holds the higher average rating (4.9★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 11), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Round Robin Distributor: Lead Assignment, Case Assignment & Distribution typically suits early-stage and growth-mode teams based on its published review base (11 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS-Magic | Business Messaging and Round Robin Distributor: Lead Assignment, Case Assignment & Distribution both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Round Robin Distributor: Lead Assignment, Case Assignment & Distribution" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.