Marketo Sales Insight vs Hearsay for Marketing — Salesforce

Marketo Sales Insight - Prioritise sales leads and close deals faster vs Hearsay for Marketing Cloud

Side-by-side comparison · 24 data points

Marketo Sales Insight - Prioritise sales leads and close deals faster

4.6·182reviews

Marketo Sales Insight is a 100% native Force.com sales application that helps sales teams understand, prioritise, & interact with the hottest leads & opportunities to enable smart selling & close business faster. Be a Sales Genius with Sales Insight!

Shopify

1. Listing metadata

Field-level data

	Marketo Sales Insight - Prioritise sales leads and close deals faster	Hearsay for Marketing Cloud
Tagline	“Marketo Sales Insight is a 100% native Force.com sales application that helps sales teams understand, prioritise, & interact with the hottest leads & opportunities to enable smart selling & close business faster. Be a Sales Genius with Sales Insight!”250 chars	“Hearsay unlocks compliant, 1-to-1 texting with a financial professional to drive personalized, more impactful client experiences. Amplify Marketing Cloud Journeys with automated, scalable touchpoints for deeper engagement.”222 chars
Description	1024 / 2000 chars51% used	1160 / 2000 chars58% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Marketo	Hearsay Systems
Listed	June 26, 2009

At a glance

9 metrics · auto-computed

Feature comparison between Marketo Sales Insight - Prioritise sales leads and close deals faster and Hearsay for Marketing Cloud
Metric	Marketo Sales Insight - Prioritise sales leads and close deals faster	Hearsay for Marketing Cloud
Rating	4.6 ★	—
Total reviews	182	0
Free plan	★ Yes	—
Pricing	freemium	paid
Built for Shopify	—	—
Pricing tiers	—	1 tier
Listed features	3	3
Languages	1 supported	1 supported
Listed since	Jun 2009	Jan 2022

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Marketo Sales Insight - Prioritise sales leads and close deals faster is the stronger choice for most Salesforce AppExchange merchants — 4.6★ vs Hearsay for Marketing Cloud's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Marketo Sales Insight - Prioritise sales leads and close deals faster offers a free tier (freemium) while Hearsay for Marketing Cloud starts at paid. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Marketo Sales Insight - Prioritise sales leads and close deals faster has the larger user base (182 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Hearsay for Marketing Cloud's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Marketo Sales Insight - Prioritise sales leads and close deals faster; mid-market and enterprise merchants with specific feature requirements should evaluate both — Hearsay for Marketing Cloud's 0-review base may include the workflow context that matches your specific use case better than Marketo Sales Insight - Prioritise sales leads and close deals faster's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Marketo Sales Insight - Prioritise sales leads and close deals faster audit • Hearsay for Marketing Cloud audit

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Marketo Sales Insight - Prioritise sales leads and close deals faster	Hearsay for Marketing Cloud
sign and fill	#82	Not ranked
lead capture	#119	Not ranked

9. App details

Long-form description · keyword frequency

Marketo Sales Insight - Prioritise sales leads and close deals faster

Sales Insight helps reps prioritize, understand and interact with the hottest sales leads and opportunities to close more business faster. It gives reps a “sixth sense” so they know who is ready for, and most likely to appreciate, a call or email from them. And it lets reps send smart campaigns and get instant updates when leads and opportunities open their emails, visit the website, or show other ‘Interesting Moments’ and buying signs. As a result, reps are better prepared at every stage of the revenue cycle to deliver the right response at the right time to ensure the right revenue results. Unlike other sales effectiveness solutions that show granular activity data without synthesis or analysis to highlight what’s really important, only Marketo helps reps focus on the key moments that really matter to sales. And, as a 100% native Force.com application, Marketo Sales Insight works natively inside Salesforce CRM, meaning there’s nothing new to learn, no new tools to install, and no need for additional IT.

Top keywords

reps5×2.94%
sales5×2.94%
insight2×1.18%
leads2×1.18%
leads and opportunities2×1.18%
marketo2×1.18%
moments2×1.18%
opportunities2×1.18%
really2×1.18%
revenue2×1.18%
sales insight2×1.18%
show2×1.18%

Hearsay for Marketing Cloud

Supporting both employee (BYOD) and company provided devices, Hearsay empowers the field to engage with customers compliantly through text messaging and mobile calling. By leveraging Hearsay’s persistent texting capabilities, firms in high-touch industries like financial services can better equip their field to engage and service customers while adhering to regulatory and brand care standards. Integrating Hearsay with Marketing Cloud bridges the gaps between marketing campaigns and field activities. Firms can now seamlessly connect scalable marketing campaigns with their field teams, inserting automated, compliant 1-to-1 engagement into Journeys to allow their field teams to step in at critical points of engagement. Firms can now more effectively drive acquisition and servicing workflows, and Hearsay provides full visibility at the enterprise level to assess what’s working. With Hearsay for Marketing Cloud, enterprises are connecting marketing and sales and driving more powerful client outcomes. To discover other ways Hearsay can unlock greater value from Salesforce with compliant texting, see "Hearsay for Salesforce" on the AppExchange.

Top keywords

hearsay7×4.29%
field5×3.07%
marketing5×3.07%
firms3×1.84%
campaigns2×1.23%
cloud2×1.23%
compliant2×1.23%
customers2×1.23%
engage

Frequently asked

Common questions about this comparison

Is Marketo Sales Insight - Prioritise sales leads and close deals faster or Hearsay for Marketing Cloud cheaper?

Marketo Sales Insight - Prioritise sales leads and close deals faster is the cheaper option — it offers a free plan (freemium). Hearsay for Marketing Cloud starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Marketo Sales Insight - Prioritise sales leads and close deals faster or Hearsay for Marketing Cloud?

It depends on what you're optimizing for. Marketo Sales Insight - Prioritise sales leads and close deals faster fits better if you prioritize rating consistency; Hearsay for Marketing Cloud is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Marketo Sales Insight - Prioritise sales leads and close deals faster or Hearsay for Marketing Cloud?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Marketo Sales Insight - Prioritise sales leads and close deals faster has more onboarding documentation maturity (182 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Marketo Sales Insight - Prioritise sales leads and close deals faster typically suits early-stage and growth-mode stores based on its review-base composition (182 reviews). Hearsay for Marketing Cloud aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Marketo Sales Insight - Prioritise sales leads and close deals faster vs Hearsay for Marketing Cloud

Marketo Sales Insight - Prioritise sales leads and close deals faster

1. Listing metadata

Hearsay for Marketing Cloud

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Marketo Sales Insight - Prioritise sales leads and close deals faster · 1 changes

Hearsay for Marketing Cloud · 1 changes

9. App details

Frequently asked

Is Marketo Sales Insight - Prioritise sales leads and close deals faster or Hearsay for Marketing Cloud cheaper?

Should I choose Marketo Sales Insight - Prioritise sales leads and close deals faster or Hearsay for Marketing Cloud?

Which is faster to set up, Marketo Sales Insight - Prioritise sales leads and close deals faster or Hearsay for Marketing Cloud?

Which works better for small vs large Salesforce AppExchange stores?

See full keyword rankings, install trends, and weekly alerts

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