Is Marketo Sales Insight - Prioritise sales leads and close deals faster or ReferenceEdge cheaper?

Marketo Sales Insight - Prioritise sales leads and close deals faster is the cheaper option — it offers a free plan (freemium). ReferenceEdge starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange stores?

Marketo Sales Insight - Prioritise sales leads and close deals faster typically suits early-stage and growth-mode stores based on its review-base composition (182 reviews). ReferenceEdge aligns more with early-stage and growth-mode stores (79 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Marketo Sales Insight vs ReferenceEdge — Salesforce

Marketo Sales Insight - Prioritise sales leads and close deals faster vs ReferenceEdge

Side-by-side comparison · 24 data points

Marketo Sales Insight - Prioritise sales leads and close deals faster

4.6·182reviews

Marketo Sales Insight is a 100% native Force.com sales application that helps sales teams understand, prioritise, & interact with the hottest leads & opportunities to enable smart selling & close business faster. Be a Sales Genius with Sales Insight!

Shopifyfreemium

Change

1. Listing metadata

Field-level data

	Marketo Sales Insight - Prioritise sales leads and close deals faster	ReferenceEdge
Tagline	“Marketo Sales Insight is a 100% native Force.com sales application that helps sales teams understand, prioritise, & interact with the hottest leads & opportunities to enable smart selling & close business faster. Be a Sales Genius with Sales Insight!”250 chars	“ReferenceEdge℠ is a 100% native Salesforce app purpose-built to manage customer advocate information and automate all essential customer marketing program functions. • Improve sales & marketing efficiency • Accelerate “quote to cash” • Boost win rates”252 chars
Description	1024 / 2000 chars51% used	1189 / 2000 chars59% used
Screenshots	—	—
Languages	en	enfrdeitja+4 more
Platforms	Shopify	Shopify
Developer	Marketo	Point of Reference, Inc.

At a glance

9 metrics · auto-computed

Feature comparison between Marketo Sales Insight - Prioritise sales leads and close deals faster and ReferenceEdge
Metric	Marketo Sales Insight - Prioritise sales leads and close deals faster	ReferenceEdge
Rating	4.6 ★	★ 5.0 ★
Total reviews	★ 182	79
Free plan	★ Yes	—
Pricing	freemium	paid
Built for Shopify	—	—
Pricing tiers	—	3 tiers
Listed features	3	★ 9
Languages	1 supported	9 supported
Listed since	Jun 2009	Aug 2013

Listed	June 26, 2009	August 7, 2013

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Marketo Sales Insight - Prioritise sales leads and close deals faster	ReferenceEdge
close more deals	#1	Not ranked
focus on closing	#1	Not ranked
leads opportunities	#1	Not ranked
advocates	Not ranked	#1
customer marketing	Not ranked	#2

9. App details

Long-form description · keyword frequency

Marketo Sales Insight - Prioritise sales leads and close deals faster

Sales Insight helps reps prioritize, understand and interact with the hottest sales leads and opportunities to close more business faster. It gives reps a “sixth sense” so they know who is ready for, and most likely to appreciate, a call or email from them. And it lets reps send smart campaigns and get instant updates when leads and opportunities open their emails, visit the website, or show other ‘Interesting Moments’ and buying signs. As a result, reps are better prepared at every stage of the revenue cycle to deliver the right response at the right time to ensure the right revenue results. Unlike other sales effectiveness solutions that show granular activity data without synthesis or analysis to highlight what’s really important, only Marketo helps reps focus on the key moments that really matter to sales. And, as a 100% native Force.com application, Marketo Sales Insight works natively inside Salesforce CRM, meaning there’s nothing new to learn, no new tools to install, and no need for additional IT.

Top keywords

reps5×2.94%
sales5×2.94%
insight2×1.18%
leads2×1.18%
leads and opportunities2×1.18%
marketo2×1.18%
moments2×1.18%
opportunities2×1.18%
really2×1.18%
revenue2×1.18%
sales insight2×1.18%
show2×1.18%

ReferenceEdge

Customer advocacy and CRM belong together! DM & email blasts seeking customer advocates/references are a drain on productivity and rarely yield results, and spreadsheet management of advocates doesn’t scale. Extensive automation let's you do more with less. Peers are the #1 influence on B2B purchase decisions. If your competition delivers high quality advocates faster than you, that opportunity is in trouble. The basics of our highly configurable app: • Centralize all customer advocate information in Salesforce - Improve visibility across the enterprise • Know who is willing to advocate, for what and how often - Powerful, specialized agile search - Integrate with client success • Quantify program impact (50+ reports, 20+ dashboard charts) - Leverage standard Salesforce functionality • Best video & written customer stories suggested throughout sales cycle - Microsite functionality for content sharing & click tracking • 100% Salesforce interface, familiar user experience - Ensures user adoption • Next gen automation: advocate identification, profiles updating, request workflow, reference matching, metrics - Spend less time on tactical activities

Top keywords

customer4×2.47%
advocate3×1.85%
advocates3×1.85%
salesforce3×1.85%
automation2×1.23%
functionality2×1.23%
less2×1.23%
user2×1.23%

Marketo Sales Insight - Prioritise sales leads and close deals faster vs ReferenceEdge

Marketo Sales Insight - Prioritise sales leads and close deals faster

1. Listing metadata

ReferenceEdge

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Marketo Sales Insight - Prioritise sales leads and close deals faster · 1 changes

ReferenceEdge · 1 changes

9. App details

Frequently asked

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Which works better for small vs large Salesforce AppExchange stores?

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