Is Propertybase Real Estate Platform or PFL | Automated Direct Mail for Salesforce CRM cheaper?

Both Propertybase Real Estate Platform and PFL | Automated Direct Mail for Salesforce CRM offer paid plans only. Propertybase Real Estate Platform starts at paid; PFL | Automated Direct Mail for Salesforce CRM starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Propertybase Real Estate Platform or PFL | Automated Direct Mail for Salesforce CRM?

PFL | Automated Direct Mail for Salesforce CRM has the higher average rating (5.0★ from 43 reviews) compared to Propertybase Real Estate Platform (4.8★ from 368 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Propertybase Real Estate Platform or PFL | Automated Direct Mail for Salesforce CRM?

It depends on what you're optimizing for. Propertybase Real Estate Platform fits better if you prioritize broader integrations; PFL | Automated Direct Mail for Salesforce CRM is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Propertybase Real Estate Platform or PFL | Automated Direct Mail for Salesforce CRM?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Propertybase Real Estate Platform has more onboarding documentation maturity (368 reviews vs 43), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Propertybase Real Estate Platform typically suits early-stage and growth-mode stores based on its review-base composition (368 reviews). PFL | Automated Direct Mail for Salesforce CRM aligns more with early-stage and growth-mode stores (43 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Propertybase Real Estate Platform and PFL | Automated Direct Mail for Salesforce CRM?

Migration support varies by app and category. Propertybase Real Estate Platform and PFL | Automated Direct Mail for Salesforce CRM both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from PFL | Automated Direct Mail for Salesforce CRM" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Propertybase Real vs PFL | Automated — Salesforce

Propertybase Real Estate Platform vs PFL | Automated Direct Mail for Salesforce CRM

Side-by-side comparison · 24 data points

Propertybase Real Estate Platform

4.8·368reviews

Propertybase is the leading global real estate platform designed for brokerages and teams looking to stimulate long-term growth, connect in more meaningful ways with clients, and help agents close more deals, faster. Updated every 3-6 weeks.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Propertybase Real Estate Platform	PFL \| Automated Direct Mail for Salesforce CRM
Tagline	“Propertybase is the leading global real estate platform designed for brokerages and teams looking to stimulate long-term growth, connect in more meaningful ways with clients, and help agents close more deals, faster. Updated every 3-6 weeks.”242 chars	“Trigger personalized direct mail from Salesforce CRM using contact data, deal stage, or custom triggers to increase engagement and drive measurable revenue.”156 chars
Description	767 / 2000 chars38% used	977 / 2000 chars49% used
Screenshots	—	—
Languages	enfrdeitpt+1 more	en
Platforms	Shopify	Shopify
Developer	Propertybase	PFL

At a glance

9 metrics · auto-computed

Feature comparison between Propertybase Real Estate Platform and PFL | Automated Direct Mail for Salesforce CRM
Metric	Propertybase Real Estate Platform	PFL \| Automated Direct Mail for Salesforce CRM
Rating	4.8 ★	★ 5.0 ★
Total reviews	★ 368	43
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	3	★ 5
Languages	6 supported	1 supported
Listed since	Dec 2008	Feb 2015

Listed	December 1, 2008	February 27, 2015

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Propertybase Real Estate Platform	PFL \| Automated Direct Mail for Salesforce CRM
direct mail	Not ranked	#2
mail	Not ranked	#3
focus on closing	#4	Not ranked
platform for	#7	Not ranked
timely	Not ranked	#7

9. App details

Long-form description · keyword frequency

Propertybase Real Estate Platform

Propertybase — Real Estate Platform Propertybase is the leading global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration and automation. The Propertybase platform includes IDX and MLS-integrated luxury websites, the leading real estate CRM, lead generation and intelligent transaction management and back-office tools. We're configurable to your needs! Our software powers over 200,000 users at 1,000+ real estate businesses in 60 countries worldwide, including Sotheby's International, Engel & Volkers, CBRE, Colliers, Allsopp & Allsopp, D&B, JLL, Real Estate Affiliates of Costa Rica, Knight Knox, John L. Scott, Nan & Company and Belle Property.

Top keywords

estate5×4.72%
real5×4.72%
real estate5×4.72%
platform3×2.83%
propertybase3×2.83%
0002×1.89%
allsopp2×1.89%
leading2×1.89%

PFL | Automated Direct Mail for Salesforce CRM

PFL brings direct mail into the Salesforce CRM ecosystem—seamlessly. Trigger and personalize 1:1 physical mailers directly from Sales, Health, and Financial Clouds using CRM data like lead stage, opportunity status, or account behavior. PFL helps sales and marketing teams deliver perfectly timed, high-impact direct mail that drives response and moves deals forward. 🔹 What You Can Do with PFL for Salesforce CRM: • Automate mail sends triggered by Salesforce objects, fields, or workflows • Deliver personalized mail pieces at scale, from postcards to dimensional kits • Track mail delivery status and recipient engagement in Salesforce • Align physical marketing touchpoints with digital journeys and outreach • Maintain compliance with HIPAA, SOC2, and industry standards 🎯 Ideal Use Cases: • Sales acceleration with timely direct mail follow-ups • Patient engagement campaigns from Health Cloud • ABM campaigns in Financial Services • Win-back and lifecycle marketing

Top keywords

mail6×4.44%
salesforce4×2.96%
crm3×2.22%
direct3×2.22%
direct mail3×2.22%
marketing3×2.22%
pfl3×2.22%
sales3×2.22%
campaigns2×1.48%
deliver2×1.48%
engagement2×1.48%
financial2×1.48%

Propertybase Real Estate Platform vs PFL | Automated Direct Mail for Salesforce CRM

Propertybase Real Estate Platform

1. Listing metadata

PFL | Automated Direct Mail for Salesforce CRM

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Propertybase Real Estate Platform · 1 changes

PFL | Automated Direct Mail for Salesforce CRM · 0 changes

9. App details

Frequently asked

Is Propertybase Real Estate Platform or PFL | Automated Direct Mail for Salesforce CRM cheaper?

Which has better reviews, Propertybase Real Estate Platform or PFL | Automated Direct Mail for Salesforce CRM?

Should I choose Propertybase Real Estate Platform or PFL | Automated Direct Mail for Salesforce CRM?

Which is faster to set up, Propertybase Real Estate Platform or PFL | Automated Direct Mail for Salesforce CRM?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Propertybase Real Estate Platform and PFL | Automated Direct Mail for Salesforce CRM?