Which works better for small vs large Salesforce AppExchange stores?

Market Builders - MMD Integration for Institutional Asset Managers typically suits early-stage and growth-mode stores based on its review-base composition (13 reviews). Orca - Customer Marketing Leading Solution aligns more with early-stage and growth-mode stores (16 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Market Builders - MMD vs Orca - Customer — Salesforce

Market Builders - MMD Integration for Institutional Asset Managers vs Orca - Customer Marketing Leading Solution

Side-by-side comparison · 24 data points

Market Builders - MMD Integration for Institutional Asset Managers

5.0·13reviews

Market Builders - MMD provides 29 custom objects that allow a company to store ALL of the data on Plan Sponsors and Financial Consultants provided by the S&P MMD database. Certified as Lightning Ready. Works with Sales & Service Clouds and FSC.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Market Builders - MMD Integration for Institutional Asset Managers	Orca - Customer Marketing Leading Solution
Tagline	“Market Builders - MMD provides 29 custom objects that allow a company to store ALL of the data on Plan Sponsors and Financial Consultants provided by the S&P MMD database. Certified as Lightning Ready. Works with Sales & Service Clouds and FSC.”246 chars	“Orca is an intuitive, easily adoptable, and flexible platform built for Marketing, Sales, Customer Success, and more to leverage advocates and references. • Advocacy Strategy And Management • Accelerate Customer Marketing • Deepening Metrics, KPIs, & ROI”254 chars
Description	937 / 2000 chars47% used	782 / 2000 chars39% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Market Builders Inc.	Cortez Labs
Listed

At a glance

9 metrics · auto-computed

Feature comparison between Market Builders - MMD Integration for Institutional Asset Managers and Orca - Customer Marketing Leading Solution
Metric	Market Builders - MMD Integration for Institutional Asset Managers	Orca - Customer Marketing Leading Solution
Rating	5.0 ★	5.0 ★
Total reviews	13	★ 16
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	3	★ 9
Languages	1 supported	1 supported
Listed since	Sep 2008	Aug 2019

Last updated	—	—

3. Features

As listed by each developer

Market Builders - MMD Integration for Institutional Asset Managers

Access to all MMD data elements within your Salesforce Org for reporting and analysis and to create mass marketing programs to search for best prospects and best fit consultants. Last updated January 2021 to reflect 2021 updates.
Ability to access and analyze competitive information on other Investment Managers and their clients.
Hot links from salesforce.com to MMD Web Access and between Sponsors and Consultants

Orca - Customer Marketing Leading Solution

Identifying Advocates • Launching, growing and maintaining an advocacy program certainly has its pain points, which is why with Orca, the entire lifecycle doesn't have to be a full-time job. is a streamlined process.
Scheduling Reference Calls • Remove the endless scheduling email thread by putting the scheduling in the hands of your prospects and advocates with Orca's Scheduler
Managing Advocate Overuse • Prevent burnout without having to think by using Orca’s automated advocate usage management functionality.
Collecting Feedback • Reward your advocates and colleagues with gifts and track it all automatically and directly within Salesforce. Connect your favorite fulfillment tools for a seamless experience.
Rewarding Advocacy • Reward your advocates and colleagues with gifts and track it all directly within Salesforce.
No-Code Workflows • Automate and elevate your advocate program with clicks and admin-friendly custom component and configurations such as Advocacy Classification, Opportunity Conditions, Notification Alerts, and more.
Zero Integration • Navigating multiple systems while juggling your tasks is hard enough. Don't leave Salesforce just to engage advocates. Orca is a 100% native Salesforce application, so our workflows can seamlessly extend your existing instance.
Optimize Referrals • Launch Orca campaigns with just a couple of clicks to start generating leads and opportunities by engaging your advocates.
Reporting & Analytics • Bring home the value of your program with Orca's reporting and analytics functionality. Quickly identify the usage frequency and win rates achieved by your colleagues using advocates or even stack rank you advocates by rating.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Market Builders - MMD Integration for Institutional Asset Managers	Orca - Customer Marketing Leading Solution
advocates	Not ranked	#2
advocacy	Not ranked	#3
marketing roi	Not ranked	#6
survey builder	#80	Not ranked
form builder	#98	Not ranked

9. App details

Long-form description · keyword frequency

Market Builders - MMD Integration for Institutional Asset Managers

PROSPECTING: Find "best fit" Plan Sponsors based on investment criteria and geography Manage mass marketing programs to prospects and consultants COMPETITIVE ANALYSIS: Search for Investment Managers servicing clients by type, by area, by product Find Plan Sponsors using Investment Managers you want to target CONSULTANT RELATIONS: Conduct searches for "best fit" Consultants Find Sponsors using a specific Consultant Conduct marketing programs for your product/service offerings Market Builders MMD application has been built in order to allow a data store of the Standard & Poor's Money Market Directory Pensionscope database. MMD sells this data and we have designed the custom objects, tabs and fields to store it all in salesforce.com. This allows clients to use the salesforce.com integrated reporting tool to create custom reports and searches against the MMD data as well as have a hot link to the MMD Web Access product.

Top keywords

mmd4×2.78%
data3×2.08%
find3×2.08%
investment3×2.08%
product3×2.08%
sponsors3×2.08%
clients2×1.39%
com2×1.39%
conduct2×1.39%
consultant2×1.39%
consultants2×1.39%
custom2×1.39%

Orca - Customer Marketing Leading Solution

Just like an iceberg, customer marketing is more than just nominations and requests. If you only pay attention to the top half, you'll get sunk by the management. Orca comes not only with managing reference calls and nominations, but also with features to expand your program, increase usage, drive home ROI, and engage all of your colleagues. Maintaining a healthy program is hard enough. Try expanding, analyzing, rewarding, and even just setting up referrals. Orca's core features enable you to spend less time on the mundane tasks and invest more time in the higher ROI activities. Below you'll learn more about the various features Orca has to elevate your custom marketing program to the next level and drive home the ROI you put in. Contact [email protected] for details.

Top keywords

program3×2.31%
roi3×2.31%
drive2×1.54%
drive home2×1.54%
home2×1.54%
marketing2×1.54%
nominations2×1.54%
only2×1.54%
orca2×1.54%
time2×1.54%

Frequently asked

Common questions about this comparison

Is Market Builders - MMD Integration for Institutional Asset Managers or Orca - Customer Marketing Leading Solution cheaper?

Both Market Builders - MMD Integration for Institutional Asset Managers and Orca - Customer Marketing Leading Solution offer paid plans only. Market Builders - MMD Integration for Institutional Asset Managers starts at paid; Orca - Customer Marketing Leading Solution starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Market Builders - MMD Integration for Institutional Asset Managers or Orca - Customer Marketing Leading Solution?

Market Builders - MMD Integration for Institutional Asset Managers (5.0★, 13 reviews) and Orca - Customer Marketing Leading Solution (5.0★, 16 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Market Builders - MMD Integration for Institutional Asset Managers or Orca - Customer Marketing Leading Solution?

It depends on what you're optimizing for. Market Builders - MMD Integration for Institutional Asset Managers fits better if you prioritize broader integrations; Orca - Customer Marketing Leading Solution is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Market Builders - MMD Integration for Institutional Asset Managers or Orca - Customer Marketing Leading Solution?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Orca - Customer Marketing Leading Solution has more onboarding documentation maturity (16 reviews vs 13), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Market Builders - MMD Integration for Institutional Asset Managers vs Orca - Customer Marketing Leading Solution

Market Builders - MMD Integration for Institutional Asset Managers

1. Listing metadata

Orca - Customer Marketing Leading Solution

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

Is Market Builders - MMD Integration for Institutional Asset Managers or Orca - Customer Marketing Leading Solution cheaper?

Which has better reviews, Market Builders - MMD Integration for Institutional Asset Managers or Orca - Customer Marketing Leading Solution?

Should I choose Market Builders - MMD Integration for Institutional Asset Managers or Orca - Customer Marketing Leading Solution?

Which is faster to set up, Market Builders - MMD Integration for Institutional Asset Managers or Orca - Customer Marketing Leading Solution?

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