Is Market Builders - MMD Integration for Institutional Asset Managers or HG Insights' Salesforce Connector cheaper?

HG Insights' Salesforce Connector is the cheaper option — it offers a free plan (free_to_install). Market Builders - MMD Integration for Institutional Asset Managers starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange stores?

Market Builders - MMD Integration for Institutional Asset Managers typically suits early-stage and growth-mode stores based on its review-base composition (13 reviews). HG Insights' Salesforce Connector aligns more with early-stage and growth-mode stores (3 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Market Builders - MMD vs HG Insights' — Salesforce

Market Builders - MMD Integration for Institutional Asset Managers vs HG Insights' Salesforce Connector

Side-by-side comparison · 24 data points

Market Builders - MMD Integration for Institutional Asset Managers

5.0·13reviews

Market Builders - MMD provides 29 custom objects that allow a company to store ALL of the data on Plan Sponsors and Financial Consultants provided by the S&P MMD database. Certified as Lightning Ready. Works with Sales & Service Clouds and FSC.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Market Builders - MMD Integration for Institutional Asset Managers	HG Insights' Salesforce Connector
Tagline	“Market Builders - MMD provides 29 custom objects that allow a company to store ALL of the data on Plan Sponsors and Financial Consultants provided by the S&P MMD database. Certified as Lightning Ready. Works with Sales & Service Clouds and FSC.”246 chars	“HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.”179 chars
Description	937 / 2000 chars47% used	1181 / 2000 chars59% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Market Builders Inc.	HG Insights
Listed	September 30, 2008

At a glance

9 metrics · auto-computed

Feature comparison between Market Builders - MMD Integration for Institutional Asset Managers and HG Insights' Salesforce Connector
Metric	Market Builders - MMD Integration for Institutional Asset Managers	HG Insights' Salesforce Connector
Rating	5.0 ★	5.0 ★
Total reviews	★ 13	3
Free plan	—	★ Yes
Pricing	paid	free_to_install
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	3	3
Languages	1 supported	1 supported
Listed since	Sep 2008	Jun 2017

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Market Builders - MMD Integration for Institutional Asset Managers	HG Insights' Salesforce Connector
survey builder	#78	Not ranked
form builder	#101	Not ranked

9. App details

Long-form description · keyword frequency

Market Builders - MMD Integration for Institutional Asset Managers

PROSPECTING: Find "best fit" Plan Sponsors based on investment criteria and geography Manage mass marketing programs to prospects and consultants COMPETITIVE ANALYSIS: Search for Investment Managers servicing clients by type, by area, by product Find Plan Sponsors using Investment Managers you want to target CONSULTANT RELATIONS: Conduct searches for "best fit" Consultants Find Sponsors using a specific Consultant Conduct marketing programs for your product/service offerings Market Builders MMD application has been built in order to allow a data store of the Standard & Poor's Money Market Directory Pensionscope database. MMD sells this data and we have designed the custom objects, tabs and fields to store it all in salesforce.com. This allows clients to use the salesforce.com integrated reporting tool to create custom reports and searches against the MMD data as well as have a hot link to the MMD Web Access product.

Top keywords

mmd4×2.78%
data3×2.08%
find3×2.08%
investment3×2.08%
product3×2.08%
sponsors3×2.08%
clients2×1.39%
com2×1.39%
conduct2×1.39%
consultant2×1.39%
consultants2×1.39%
custom2×1.39%

HG Insights' Salesforce Connector

HG Insights’ Salesforce Connector solution enables you to review customized technology insights alongside your existing Salesforce account information. We add technology data from companies in your Salesforce database, allowing you to see products used without ever leaving the Salesforce platform. With the HG Insights Salesforce Connector integration, you’ll be able to see which technology products a prospective customer uses directly in the Salesforce platform, discern whether they’re a fit for your products, and effectively target and win accounts before your competitors can identify the opportunity. Features: PRODUCTION & SANDBOX CONNECTIONS: Users can connect and manage multiple Sandbox and Production organizations through the HG Platform, allowing them to perform quality assurance on the companies that will be matched with selected data. DATA REFRESH & ENRICHMENT: Data will refresh automatically on a nightly cadence, or you can select if you would not like HG to automatically refresh data. Data is also enriched via updates and database sync. QUICK-START SUPPORT: Access our services that support training to get you started quickly with setup in Salesforce.

Top keywords

salesforce7×4.07%
data6×3.49%
hg4×2.33%
insights3×1.74%
platform3×1.74%
products3×1.74%
refresh3×1.74%
technology3×1.74%
allowing

Market Builders - MMD Integration for Institutional Asset Managers vs HG Insights' Salesforce Connector

Market Builders - MMD Integration for Institutional Asset Managers

1. Listing metadata

HG Insights' Salesforce Connector

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Market Builders - MMD Integration for Institutional Asset Managers · 1 changes

HG Insights' Salesforce Connector · 1 changes

9. App details

Frequently asked

Is Market Builders - MMD Integration for Institutional Asset Managers or HG Insights' Salesforce Connector cheaper?

Which has better reviews, Market Builders - MMD Integration for Institutional Asset Managers or HG Insights' Salesforce Connector?

Should I choose Market Builders - MMD Integration for Institutional Asset Managers or HG Insights' Salesforce Connector?

Which is faster to set up, Market Builders - MMD Integration for Institutional Asset Managers or HG Insights' Salesforce Connector?

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