Which works better for small vs large Salesforce AppExchange stores?

Market Builders - MMD Integration for Institutional Asset Managers typically suits early-stage and growth-mode stores based on its review-base composition (13 reviews). State KnowWho for Salesforce aligns more with early-stage and growth-mode stores (9 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Market Builders - MMD vs State KnowWho for — Salesforce

State KnowWho for Salesforce vs Market Builders - MMD Integration for Institutional Asset Managers

Side-by-side comparison · 24 data points

State KnowWho for Salesforce

4.8·9reviews

State KnowWho is the only complete State Exec & Legislator directory for Salesforce CRM. Built with the native platform and updated daily, it puts detailed info about the executives and members, committees & leaders plus their staff into Salesforce.

Shopifypaid

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1. Listing metadata

Field-level data

	Market Builders - MMD Integration for Institutional Asset Managers	State KnowWho for Salesforce
Tagline	“Market Builders - MMD provides 29 custom objects that allow a company to store ALL of the data on Plan Sponsors and Financial Consultants provided by the S&P MMD database. Certified as Lightning Ready. Works with Sales & Service Clouds and FSC.”246 chars	“State KnowWho is the only complete State Exec & Legislator directory for Salesforce CRM. Built with the native platform and updated daily, it puts detailed info about the executives and members, committees & leaders plus their staff into Salesforce.”250 chars
Description	937 / 2000 chars47% used	895 / 2000 chars45% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Market Builders Inc.	KnowWho, Inc.
Listed

At a glance

9 metrics · auto-computed

Feature comparison between Market Builders - MMD Integration for Institutional Asset Managers and State KnowWho for Salesforce
Metric	Market Builders - MMD Integration for Institutional Asset Managers	State KnowWho for Salesforce
Rating	★ 5.0 ★	4.8 ★
Total reviews	★ 13	9
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	3	3
Languages	1 supported	1 supported
Listed since	Sep 2008	Apr 2012

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Market Builders - MMD Integration for Institutional Asset Managers	State KnowWho for Salesforce
survey builder	#76	Not ranked
form builder	#96	Not ranked
contact	Not ranked	#99

9. App details

Long-form description · keyword frequency

Market Builders - MMD Integration for Institutional Asset Managers

PROSPECTING: Find "best fit" Plan Sponsors based on investment criteria and geography Manage mass marketing programs to prospects and consultants COMPETITIVE ANALYSIS: Search for Investment Managers servicing clients by type, by area, by product Find Plan Sponsors using Investment Managers you want to target CONSULTANT RELATIONS: Conduct searches for "best fit" Consultants Find Sponsors using a specific Consultant Conduct marketing programs for your product/service offerings Market Builders MMD application has been built in order to allow a data store of the Standard & Poor's Money Market Directory Pensionscope database. MMD sells this data and we have designed the custom objects, tabs and fields to store it all in salesforce.com. This allows clients to use the salesforce.com integrated reporting tool to create custom reports and searches against the MMD data as well as have a hot link to the MMD Web Access product.

Top keywords

mmd4×2.78%
data3×2.08%
find3×2.08%
investment3×2.08%
product3×2.08%
sponsors3×2.08%
clients2×1.39%
com2×1.39%
conduct2×1.39%
consultant2×1.39%
consultants2×1.39%
custom2×1.39%

State KnowWho for Salesforce

State KnowWho Ultimate is a complete State Executive and State Legislator directory published into Salesforce CRM using the native platform and the standard account and contact objects. You can now have current and comprehensive information about every member, committee, leader, officer and staffer in all 50 states plus the top executives from every state seamlessly integrated into your Salesforce subscription. You get complete contact information, background and biographical data on all members, committee assignments and rosters, and much more. Your users can leverage all the tools within your CRM to create campaigns, direct mail lists, e-mail lists, document audit trails and more. You also get one-click access to different web applets from appropriate account and contact records to information including an interactive district map and a printable ‘Briefing Report’ in PDF format.

Top keywords

state4×3.03%
contact3×2.27%
information3×2.27%
account2×1.52%
account and contact2×1.52%
committee2×1.52%
complete2×1.52%
crm2×1.52%
lists2×1.52%
salesforce2×

State KnowWho for Salesforce vs Market Builders - MMD Integration for Institutional Asset Managers

State KnowWho for Salesforce

1. Listing metadata

Market Builders - MMD Integration for Institutional Asset Managers

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Market Builders - MMD Integration for Institutional Asset Managers · 1 changes

State KnowWho for Salesforce · 1 changes

9. App details

Frequently asked

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