DemandTools. Ensure vs Goava Enrich — Salesforce

Goava Enrich vs DemandTools. Ensure your data remains your most valuable asset.

Side-by-side comparison · 24 data points

Goava Enrich

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Tired of outdated or missing company data in Salesforce? Get accurate company data on all your accounts in Salesforce that automatically updates to stay in sync with the ever-changing reality. Go premium and enrich your accounts with a single click.

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1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Goava Enrich
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Tired of outdated or missing company data in Salesforce? Get accurate company data on all your accounts in Salesforce that automatically updates to stay in sync with the ever-changing reality. Go premium and enrich your accounts with a single click.”249 chars
Description	914 / 2000 chars46% used	644 / 2000 chars32% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Goava Sales Intelligence AB
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Goava Enrich
Metric	DemandTools. Ensure your data remains your most valuable asset.	Goava Enrich
Rating	4.7 ★	—
Total reviews	442	0
Free plan	—	★ Yes
Pricing	paid	freemium
Pricing tiers	—	1 tier
Listed features	★ 9	6
Languages	1 supported	1 supported
Listed since	Jan 2006	Jun 2024

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, DemandTools. Ensure your data remains your most valuable asset. is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Goava Enrich's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Goava Enrich offers a free tier (freemium) while DemandTools. Ensure your data remains your most valuable asset. starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Goava Enrich's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Goava Enrich's 0-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Goava Enrich audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Goava Enrich

Get up-to-date data about every Nordic account in Salesforce
Smart company match matches your incomplete accounts against our database to bring you the complete picture of your incomplete accounts
Do searches in our company database to improve company matching
Enrich any account with a single click (Premium)
Enrich all or selected accounts in bulk (Premium)
Get automatic daily updates for your company data so that it stays up-to-date (Premium)

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Goava Enrich
match	#7	#6

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Goava Enrich

Are you tired of outdated or missing company data in Salesforce? Get accurate company data on all your accounts in Salesforce that automatically updates to stay in sync with the ever-changing reality. GOAVA ENRICH IN SALESFORCE Connect your CRM to the Goava database and start trusting the data in your Salesforce. When you install Goava Enrich in your CRM you'll do some simple field mappings and then the app will do a scan of your accounts to enable our Smart Company Match. SMART COMPANY MATCH Using the context of your existing accounts the Smart Company Match will understand what type of companies you work with which will improve the

Top keywords

company5×4.59%
salesforce4×3.67%
accounts3×2.75%
company match3×2.75%
data3×2.75%
goava3×2.75%
match3×2.75%
smart3×2.75%
smart company3×2.75%
smart company match3×2.75%
company data2×1.83%

Frequently asked

Common questions about this comparison

Is DemandTools. Ensure your data remains your most valuable asset. or Goava Enrich cheaper?

Goava Enrich is the cheaper option — it offers a free plan (freemium). DemandTools. Ensure your data remains your most valuable asset. starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Goava Enrich?

AppRanks cannot separate these two on rating, because neither publishes one. DemandTools. Ensure your data remains your most valuable asset. does carry the larger published review base (442 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Goava Enrich?

Both apps are one-click installs from the Salesforce AppExchange. DemandTools. Ensure your data remains your most valuable asset. has the deeper published review base (442 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Goava Enrich typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Goava Enrich?

Migration support varies by app and category. DemandTools. Ensure your data remains your most valuable asset. and Goava Enrich both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Goava Enrich" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Goava Enrich vs DemandTools. Ensure your data remains your most valuable asset.

Goava Enrich

1. Listing metadata

DemandTools. Ensure your data remains your most valuable asset.

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Goava Enrich · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Goava Enrich cheaper?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Goava Enrich?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Goava Enrich?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Goava Enrich?

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