Should I choose DemandTools. Deduplicate and manage Salesforce data faster. or Fit Scoring and Grading | SalesWings?

It depends on what you're optimizing for. DemandTools. Deduplicate and manage Salesforce data faster. fits better if you prioritize broader integrations; Fit Scoring and Grading | SalesWings is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which works better for small vs large Salesforce AppExchange stores?

DemandTools. Deduplicate and manage Salesforce data faster. typically suits early-stage and growth-mode stores based on its review-base composition (442 reviews). Fit Scoring and Grading | SalesWings aligns more with early-stage and growth-mode stores (3 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

DemandTools vs Fit Scoring and — Salesforce

Fit Scoring and Grading | SalesWings vs DemandTools. Deduplicate and manage Salesforce data faster.

Side-by-side comparison · 24 data points

Fit Scoring and Grading | SalesWings

5.0·3reviews

The SalesWings Toolbox provides marketing and sales operations with a set of purpose built tools: > Lead grading and lead scoring (also contacts, accounts, opportunities, campaigns) > Flexible segmentation > On-going data cleaning Try for free!

Shopifypaid

Change

1. Listing metadata

Field-level data

	DemandTools. Deduplicate and manage Salesforce data faster.	Fit Scoring and Grading \| SalesWings
Tagline	“DemandTools is a secure data quality platform that handles everything from deduplication, standardization and mass changing records to managing lead conversions, imports, exports and record ownership.”200 chars	“The SalesWings Toolbox provides marketing and sales operations with a set of purpose built tools: > Lead grading and lead scoring (also contacts, accounts, opportunities, campaigns) > Flexible segmentation > On-going data cleaning Try for free!”248 chars
Description	737 / 2000 chars37% used	1049 / 2000 chars52% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Validity, Inc.	SalesWings
Listed	January 8, 2006

At a glance

9 metrics · auto-computed

Feature comparison between DemandTools. Deduplicate and manage Salesforce data faster. and Fit Scoring and Grading | SalesWings
Metric	DemandTools. Deduplicate and manage Salesforce data faster.	Fit Scoring and Grading \| SalesWings
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 442	3
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	—	1 tier
Listed features	★ 9	4
Languages	1 supported	1 supported
Listed since	Jan 2006	Oct 2022

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Fit Scoring and Grading | SalesWings is the stronger choice for most Salesforce AppExchange merchants — 5.0★ vs DemandTools. Deduplicate and manage Salesforce data faster.'s 4.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: DemandTools. Deduplicate and manage Salesforce data faster. at paid, Fit Scoring and Grading | SalesWings at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. DemandTools. Deduplicate and manage Salesforce data faster. has the larger user base (442 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Fit Scoring and Grading | SalesWings's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Fit Scoring and Grading | SalesWings; mid-market and enterprise merchants with specific feature requirements should evaluate both — DemandTools. Deduplicate and manage Salesforce data faster.'s 442-review base may include the workflow context that matches your specific use case better than Fit Scoring and Grading | SalesWings's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Deduplicate and manage Salesforce data faster. audit • Fit Scoring and Grading | SalesWings audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Deduplicate and manage Salesforce data faster.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org. Download a trial today and see for yourself.
MERGE AND PREVENT DUPLICATES Find duplicates with customizable filters and matching algorithms, and use flexible rules to keep critical business data. Convert Leads into their duplicate Contact or link to a matching Account.
DATALOADER Insert, update, upsert, delete, and export records. Compare incoming data against records in up to 5 objects using custom matching criteria, automatically standardize field values, and route records to the right Campaign in one process.
MASS CHANGE RECORDS Change records in bulk (without exporting data) using formulas, hard coded values, or by copying a value from one field and pasting it into another. Perform object counts and field aggregates without adding fields to Salesforce.
EMAIL VERIFICATION Check email addresses for typos, syntax, whether the domain exists, and whether there is a human at the other end. Log verification status and date on each Lead/Contact.
UNDO AND RESTORE Rely on automatically generated restore files and undo options (including undo merge) to execute data quality processes with confidence.
NOTIFICATIONS Get alerted when your Salesforce data is being worked on and avoid surprises in your data quality process. Send real-time notifications in Slack, Microsoft Teams, or by email about the DemandTools scenarios being run on your data.
USAGE TRACKING Keep an eye on every data quality scenario being run. Access usage history to see who ran each scenario, how many records were found and actioned, if the action can be undone, and if it was part of a scheduled job.

Fit Scoring and Grading | SalesWings

Lead, contact, account, opportunity scoring & grading for Salesforce based on ANY data you hold inside your Salesforce Org
User-friendly segmentation tools, working around flows limitations
On-going data cleaning and normalization of field values
Score and grade from Salesforce customer objects and Data Cloud insights

Keyword	DemandTools. Deduplicate and manage Salesforce data faster.	Fit Scoring and Grading \| SalesWings
lead	#73	#69
contact	#64	#111

9. App details

Long-form description · keyword frequency

DemandTools. Deduplicate and manage Salesforce data faster.

Manage your data in minutes, not months. Deduplicating, standardizing, importing, managing record ownership, and manipulating data is time consuming. DemandTools manages data in a fraction of the time with repeatable and automated processes. Get report-ready data you can trust. Data enters Salesforce from many sources with different formats and dupes to existing records. DemandTools keeps data report-ready by automatically cleaning records as they come in from different sources. Market, sell, and support more effectively. Poor data quality adds friction to the customer journey, decreases conversion rates, increases costs, and tarnishes brand reputation. DemandTools enables better data hygiene to improve revenue operations.

Top keywords

data8×7.92%
demandtools3×2.97%
different2×1.98%
records2×1.98%
report-ready2×1.98%
sources2×1.98%
time2×1.98%

Fit Scoring and Grading | SalesWings

SalesWings Toolbox for marketing operations and sales operations, provides clients of all sizes with a set of purpose built tools for their area of work. > Identify the best fit leads, contacts, accounts, opportunities Flexible scoring and grading based on ANY Salesforce data that you are holding. No more limitations when it comes to custom object data. > Flexible segmentation tool Segment leads, contacts and accounts based on ANY Salesforce data. Segmentation in Salesforce can be great for creating audiences or segments when leveraging Salesforce as your single-source-of-truth which is connected to your marketing platforms. > On-going data cleaning Normalize and clean data on fields on leads, contacts, accounts, opportunities and campaigns. Set flexible field values in target fields to harmonize your data for reporting, routing, or other use cases where you rely on normalized data. Join 1000's of sales and marketing professionals around the globe who leverage the SalesWings Toolbox to gain efficiency, and achieve their goals.

Top keywords

data7×4.52%
salesforce4×2.58%
accounts3×1.94%
contacts3×1.94%
flexible3×1.94%
leads3×1.94%
leads contacts3×1.94%
marketing3×1.94%
accounts opportunities2×1.29%
contacts accounts2×1.29%
contacts accounts opportunities2×1.29%
fields2×1.29%

Fit Scoring and Grading | SalesWings vs DemandTools. Deduplicate and manage Salesforce data faster.

Fit Scoring and Grading | SalesWings

1. Listing metadata

DemandTools. Deduplicate and manage Salesforce data faster.

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

DemandTools. Deduplicate and manage Salesforce data faster. · 3 changes

Fit Scoring and Grading | SalesWings · 2 changes

9. App details

Frequently asked

Is DemandTools. Deduplicate and manage Salesforce data faster. or Fit Scoring and Grading | SalesWings cheaper?

Which has better reviews, DemandTools. Deduplicate and manage Salesforce data faster. or Fit Scoring and Grading | SalesWings?

Should I choose DemandTools. Deduplicate and manage Salesforce data faster. or Fit Scoring and Grading | SalesWings?

Which is faster to set up, DemandTools. Deduplicate and manage Salesforce data faster. or Fit Scoring and Grading | SalesWings?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between DemandTools. Deduplicate and manage Salesforce data faster. and Fit Scoring and Grading | SalesWings?