Should I choose DemandTools. Ensure your data remains your most valuable asset. or Identity Enrichment by LiveIntent?

AppRanks cannot separate these two on rating, because neither publishes one. DemandTools. Ensure your data remains your most valuable asset. does carry the larger published review base (442 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Identity Enrichment by LiveIntent typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Identity Enrichment — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Identity Enrichment by LiveIntent

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Identity Enrichment by LiveIntent
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Integrate the Identity Enrichment solution powered by LiveIntent’s Identity Graph to cleanse, append, and enrich your customer data directly into Salesforce Marketing Cloud CDP.”177 chars
Description	914 / 2000 chars46% used	719 / 2000 chars36% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	LiveIntent
Listed	January 8, 2006	September 8, 2022

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Identity Enrichment by LiveIntent
Metric	DemandTools. Ensure your data remains your most valuable asset.	Identity Enrichment by LiveIntent
Rating	4.7 ★	—
Total reviews	442	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Sep 2022

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, DemandTools. Ensure your data remains your most valuable asset. is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Identity Enrichment by LiveIntent's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Identity Enrichment by LiveIntent at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Identity Enrichment by LiveIntent's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Identity Enrichment by LiveIntent's 0-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Identity Enrichment by LiveIntent audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Identity Enrichment by LiveIntent

Identify known and unknown website visitors. Recognize customers and prospects of website visitors through online and offline data points to build robust segments, acquire new customers, nurture existing customers, drive personalization and more.
Data accuracy and enhancement. Get the most updated and verified data on your customers like age, gender, income, children, marital status, education level, household status, language, lifestyle segments, and interest categories.
Unified view of customer. Build a central repository of customers by connecting fragmented data points and creating a single source of truth of customers.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Identity Enrichment by LiveIntent
enables	#1	Not ranked
part of validity	#2	Not ranked
data quality	#3	Not ranked
customers	Not ranked	#10
customers to	Not ranked	#12

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Identity Enrichment by LiveIntent

LiveIntent’s Identity Enrichment solution provides brands with the intelligence and insights to get a holistic view of their customers. Collecting and maintaining a vast amount of customer data can become an unusable, disorganized mess. At the same time, recognizing non-logged-in website visitors also presents challenges for brands. LiveIntent’s Identity Enrichment solution helps brands build robust first-party data for measurement and activation by identifying non-logged-in website visitors, taking missing, outdated, incorrect, or unverified data and transforming it into up-to-date deterministically matched unified profiles, including email, mobile ad IDs, demographic & engagement data, and other attributes.

Top keywords

data4×4.21%
brands3×3.16%
enrichment2×2.11%
identity2×2.11%
identity enrichment2×2.11%
liveintent2×2.11%
liveintent s identity2×2.11%
non-logged-in2×2.11%
non-logged-in website2×2.11%
non-logged-in website visitors2×2.11%

DemandTools. Ensure your data remains your most valuable asset. vs Identity Enrichment by LiveIntent

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Identity Enrichment by LiveIntent

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Identity Enrichment by LiveIntent · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Identity Enrichment by LiveIntent cheaper?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Identity Enrichment by LiveIntent?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Identity Enrichment by LiveIntent?

Which works better for small vs large Salesforce AppExchange admins?

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